The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.
I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.
Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
Episodes
293 episodes
What Happens When You Sell Memberships Before You Have a Lease with Heather Dana
Heather spent 15 years in a public school classroom before walking away to open Lila Within Hot Yoga in Cortlandt Manor, New York. She sold founding memberships before she signed her lease, ran meta ads on $5 a day, and opened with 60 me...
Studio Success in a Small Town with Rachel Eidson
You've been running your studio for years. You survived the startup phase, you survived COVID, and now a competitor just opened down the street. You're still teaching most of the classes. And that teacher training you've been meaning to launch?...
Wanting to Quit to Thriving in Her Studio with Nicole Byars
If you've ever found yourself running your studio on fumes, resenting the business you built, and quietly googling "how do I sell a yoga studio"—this episode is for you.Nicole Byers has been in this industry for 11 years. She opened her ...
Closing a 16 Year Old Studio To Thriving Online with Sandra Vanatko
Sandra Vanatko opened the first yoga studio in Parker County, Texas 16 years ago and built something real from scratch. After COVID changed the landscape, Sandra did something most studio owners are afraid to even consider and then she actually...
Why Your People Keep Saying 'I'll Think About It' Instead of Booking
You've got a retreat coming up. A membership to fill. A teacher training launching soon. And you're getting lots of "I'm interested!", but not a lot of "I'm in."Here's what's actually happening: you've been told that urgency is manipulat...
Here Is the Strategy I Would Use to Get My Members to Stick Around Longer
You're getting new students in the door. Maybe you're even running ads to do it. But a few months later, they're gone—and you're right back to square one.Your students aren't leaving because your classes are bad. They're leaving because ...
The Real Reason You’re Not Selling Enough
In this episode, Jackie Murphy breaks down the most important concept in business growth: the shift from teacher or employee mindset to Studio CEO identity.If you’ve ever felt scared to sell, hesitant to market your studio, or unsure abo...
Why Your Email List Should Be Generating 40% of Your Revenue (And Exactly What To Do If It's Not)
In this episode, Jackie Murphy breaks down why 40% of your studio's revenue should be coming from your email list, why most studio owners are dramatically underusing this channel, and the exact identity shift required to go from "I don't want t...
Stop Building Someone Else's Dream Studio
In this episode, Jackie breaks down how to get out fast—starting with one question you need to answer before you hire another teacher, expand, or change your strategy: What do you want this business to do for your life?Epis...
The 2026 Messaging Rule: If It Could Be About Any Studio, Delete It
You've been posting consistently. You've got the aesthetic. You're showing up on Instagram. So why aren't new students finding you?Here's the deal: if your marketing could describe any studio in your city, it's not marketing — it's fille...
How Ads Became My Lifeline (And Built a Seven-Figure Coaching Business)
You've invested thousands in certifications. Your classes are incredible. Your teaching is top-notch. So why isn't your revenue reflecting that?Here's the hard truth: being the best teacher won't make you stand out in 2026.As more...
Your Competition Just Opened Down the Street: Now What?
Another Pilates studio just opened down the street. Another yoga space launched with “expert teachers” and a “welcoming community.” And suddenly, referrals feel slower, growth feels harder, and you’re wondering what actually makes a studio stan...
From The Yoga Boss Vault: Your Business Results Are Created in Your Mind
If you’re trying to grow your studio and keep hitting invisible walls—this episode explains why. Jackie Murphy breaks down the real thing that creates results in your business (and it’s not an Instagram strategy or another tactic). It’s your th...
How My Client Made $81,605 on Black Friday (Without Burning Out Their Team)
What does a profitable, well-run Black Friday sale actually look like for a yoga or Pilates studio?In this episode of the Studio CEO Podcast, Jackie Murphy breaks down how one of her private coaching clients generated $81,605...
My 2026 Predictions for the Yoga & Pilates Industry (And What Studio Owners Need to Do Now)
What’s actually changing in the yoga and Pilates industry in 2026 — and what do studio owners need to do to keep growing without burning out?In this episode, Jackie Murphy shares her 2026 predictions for the yoga and Pilates industry thr...
The 3 Financial Goals Every Studio Owner Needs to Set in 2026
In this episode of the Studio CEO Podcast, Jackie Murphy explains the three financial goals every yoga and Pilates studio owner needs to set for 2026: profit, salary, and revenue. Learn how to work backwards from the life you want, track your n...
How to Use AI in Your Yoga or Pilates Studio (Without Losing Your Brand or Your Revenue)
AI is changing the fitness, wellness, yoga, and Pilates industries fast — but most studio owners are unsure how to actually use it without hurting their business.In this episode of the Studio CEO Podcast, Jackie Murphy breaks do...
You Can't Scale Past Your Own Thinking—Here's How Coaching Fixes That (with Katie Pulsifer)
In this episode of the Studio CEO Podcast, Jackie Murphy sits down with Master Certified Life Coach Katie Pulsifer to explore why mindset is the real ceiling on business growth. If you’ve ever felt like you’re doing everything “right” but still...
Why Most Yoga Studios Stay Stuck at 1–9% Profit (And What the Data Says to Do Instead) with Julian Barnes
In this episode of the Studio CEO Podcast, Jackie Murphy sits down with Julian Barnes, CEO of BFS Network, to unpack real data on studio profitability. Drawing from the most comprehensive State of the Industry report to date, this conversation ...
How to Stop Being Your Team's Problem Solver (And Start Building Leaders)
Is your team constantly bringing you problems instead of solutions? Do you find yourself answering "What should I do?" multiple times a day? If so, you've accidentally trained your team to stay dependent on you—and now you're the bottleneck to ...
From The Yoga Boss Vault: Notice Discomfort, Act Anyway
You have the desire to build a yoga business, but desire isn't enough—you have to take action. And that's where most yoga teachers get stuck. When discomfort, fear, doubt, or overwhelm shows up, they stop.In this episode, Jackie Murphy t...
From The Yoga Boss Vault: Evaluate, Breathe, Keep Going
Building a yoga business is exactly like practicing yoga: you show up, you try something, you evaluate what worked and what didn't, you breathe, and you keep going. But most yoga and Pilates teachers stop evaluating their business actions—or th...
10 Business Philosophies That Built a $1.5M Coaching Business
What does it actually take to build a seven-figure coaching business? In this episode, Jackie Murphy pulls back the curtain on the 10 core business philosophies that guided every major decision in scaling her coaching business to $1.5 million i...
AEO: The New SEO? Why Your Studio Traffic Dropped in 2025 | Studio CEO Podcast
Have you noticed your website traffic dropping even though you're still doing SEO? You're not alone, and it's not your fault. In this episode, Jackie Murphy breaks down the massive shift that happened in 2024-2025: the rise of AI search tools a...