The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.
I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.
Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
Episodes
257 episodes
Marketing is a Skill: How to Find—and Master—Your Recipe for New Students
In this episode of The Studio CEO Podcast, Jackie Murphy breaks down one of the biggest shifts creative entrepreneurs and studio owners need to make: treating marketing as a skill—not a task or a mystery.If you’ve ever found yours...
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22:51
Think Like a CEO: Why ROI Is the Only Metric That Matters
If you’ve ever hesitated to invest in your business—even when you know it’s the right next step—this episode of Studio CEO will shift your entire approach. Today we'll do a deep dive into the mindset trap that kee...
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15:11
Why You’re Still Not Hitting $10K Months (And What To Do About It)
If $10k months feel like a dream you can’t quite reach, this episode will help you see exactly why.Spoiler: it’s not that you need to hustle harder, launch a new program, or change everything in your business. It’s that the thoughts run...
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21:36
From Teacher to CEO: Creating a Million-Dollar Yoga Business with Angelica Govaert
Welcome to Episode 31 of the Studio CEO Podcast: Business Coaching for Yoga & Pilates Teachers & Studio Owners.In this episode, I talk with guest Angelica Govaert, founder of Nevada’s largest yoga studio and a savvy entrepreneur...
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51:35
The Messaging Mistake That’s Costing You Clients in 2025
Is your messaging actually connecting—or are you unintentionally getting scrolled past?In this episode of The Studio CEO, Jackie Murphy breaks down the biggest shift in marketing from 2020 to 2025—and why relying on generic phras...
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23:34
Listener Q&A: How I Plan My Week, Prioritize What Matters, Pivot in Marketing & Build Rich Relationships
In this special Q2 listener Q&A episode, I’m diving into four smart, real-world questions submitted by you—from weekly calendar design to building rich referral networks. You’ll hear how I plan my weeks for maximum momentum, wha...
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36:11
Everyone on the Team Should Know the Goal
You’ve hired the help. You’ve delegated the tasks. So why does it still feel like you’re the only one actually carrying the vision? In this episode, we’re breaking down why your team might be checking boxes—but not moving the business forward—a...
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20:00
What’s Actually Worth Your Time This Summer (And What’s Not)
Do students start saying they'll "come back after summer"? Are freeze requests piling up already? If so, it might be time to rethink your marketing.Seasonal shifts don’t have to derail your business—they can actually guide your strategy....
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17:05
Behind the Scenes: What I Learned From a Franchise Deal (and Why I Walked Away)
Ever wonder what actually goes on behind closed doors in a fitness franchise deal?In this episode, I’m sharing the real story of when I almost opened a boutique franchise—and what I learned about the systems, expectations, and financial ...
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Episode 26
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24:34
Who Should You Hire First? The Real Answer to ‘I’ll Just Do It Myself’
Ever caught yourself saying "It only takes a few minutes, I'll just do it myself"? This seemingly innocent phrase might be the very thing holding your studio back from sustainable growth.Those "quick" five-minute tasks—responding to DMs...
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23:06
They’re Clicking, But Not Buying? Here’s Why (and What to Fix)
You’re getting clicks, views, and even a few DMs… but no sales? You're not broken. Your offer isn't either. You're likely in the part of the buyer journey no one talks about — the silent gap between curiosity and commitment.In t...
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20:08
From Business Owner to Leader: The Shift That Changes Everything
Leadership isn’t about having all the answers—it’s about how you show up for your people. For many studio owners, the shift from teacher to leader is where things get real. In this episode, I share the moment that cracked me open—and how it res...
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21:53
Q&A Episode: The biggest obstacle to overcome & what do you when you want to quit
Ever felt like walking away from your studio? That “I can’t do this anymore” moment might hold more wisdom than you think. This episode isn’t about pushing through burnout—it’s about listening to what those quitting thoughts are really trying t...
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27:10
Borrowed Trust: The Fastest Way to Build Credibility in Your Studio or Business
Building trust doesn’t have to take years—it can be accelerated using a strategy called "borrowed trust". By strategically aligning with already trusted people, places, or platforms, yoga and Pilates businesses can go from unknown to thriving—m...
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15:30
10X Growth & Expansion with The Leader of Island Movement
What if the biggest obstacle to your studio’s growth wasn’t the market—but your own doubts? For Mariesa, leader of Island Movement, achieving her vision meant shifting her mindset, letting go of doubts, and stepping into leadership. Now, she’s ...
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54:42
Rebuilding, Reconnecting, and Being Seen: A Real-Time Business Update
Eighteen months ago, my world turned upside-down. I discovered my husband’s addiction, and despite running a successful seven-figure business, I retreated. I pulled back on marketing, stopped podcasting, and focused on serving my ex...
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17:56
Community is a Must Have in 2025
What if creating a strong yoga community wasn’t about having it all figured out—but about starting small and letting it evolve? Today I speak with my client, Erin Ford, owner of OM Old Orchard, who did just that and has grown a loya...
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44:32
Beyond a Million: Why Seven-Figure Wealth is the Key to Real Impact
What if your mindset around financial success is holding you back?Welcome to Episode 17 of The Studio CEO Podcast: Beyond a Million: Why Seven-Figure Wealth is the Key to Real Impact. Join me, Jackie Murphy, as we break down the biggest ...
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25:24
How Mariah Achieved 550% Growth While Launching a Course—and a Baby!
Ever feel like burnout is standing between you and the life you actually want?In this episode, I talk with my client Mariah as she shares how she built a thriving yoga business by embracing emotional resilience and meaningful connection....
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45:39
The #1 Reason Your Yoga Business Revenue Feels Unpredictable (And How to Fix It)
What if your studio income felt as steady and reliable as a paycheck? Join me, Jackie Murphy, as I break down the proven strategies that turn fluctuating revenue into financial consistency. Whether you're tired of the feast-or-famine cycle or l...
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22:17
Selling Certifications: Interested to Enrolled
What if your yoga or Pilates certification program could attract an entirely new audience and significantly boost enrollment? Welcome to the Episode 14 of the Studio CEO Podcast, where I teach you how to break free from the common m...
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Episode 14
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23:11
How to Make Your Yoga or Pilates Studio More Productive—Without Working More
It’s been five years of this podcast, and after a challenging season, I’m back—reenergized and ready to reconnect with you. To celebrate, I’m kicking off February with an exciting giveaway and diving into something every studio owner n...
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Episode 13
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25:48
From Passion to Profession: Tabby Johnston’s Journey to Building a Successful Yoga Business
Tabby Johnston's inspiring journey highlights her transformation from a struggling yoga teacher earning minimal income to a confident yoga business owner successfully launching a teacher training program. Through embracing self-care and focusin...
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Episode 12
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1:06:43
Scaling with Ease: Client Interview with Mia
Mia's inspiring journey from yoga enthusiast to successful studio owner is the heart of our latest Studio CEO Podcast episode. Mia initially found yoga in 2016 as a way to find peace and clarity as a new mother. Her dedication to the practice t...
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Episode 11
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38:38
The Productive Routine I Use to Grow My Business
Unlock the secrets of crafting a business routine that not only fuels growth but also offers peace of mind. Ever wondered how the prefrontal cortex can be the game-changer in your daily planning? Join me, Jackie Murphy, on the Studio CEO Podcas...
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Episode 10
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28:18