The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.
I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.
Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Latest Episodes
The Handbook Trap: Why a Handbook Won't Fix Your Team
Everyone in the yoga and Pilates world is telling you the same thing right now: you need a handbook. And they're right — until they let you believe the handbook is the fix. Because here's what the research shows: SOPs don't fail be...
The Profit Fix: Why 91% of Studios Are Broke (and the 3 Numbers That Change It)
The Profit Fix: Why 91% of Studios Are Broke (and the 3 Numbers That Change It)Roughly 91% of boutique studios aren't sustainably profitable — and most owners are convinced that's a revenue problem. It isn't. In this episode, Jack...
More Than a Class: How to Become the Habit Members Can't Cancel
Here's the deal: most studio owners pour time and money into the top of the funnel. New leads, new intro offers, new members. But if half of those new members quit within 90 days, you're filling a leaky bucket and going backwards.In this...
The 2027 Revenue Stream Almost No Studio Is Touching
The recovery side of wellness (saunas, cold plunge, contrast therapy) is on track to nearly triple over the next decade to almost $27 billion, and almost nobody in the yoga and Pilates industry is moving on it yet. If you have been working hard...