The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

How Talia Increased Revenue By 108% in 6 Months

• Jackie Murphy • Episode 68

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You opened your studio with a vision, and somewhere along the way, you started throwing offer after offer at the wall out of pure desperation. New class pack. New workshop. New retreat. Sound familiar?

In this episode, Jackie sits down with Grow Mastermind client Talia Blackburn, owner of Refuge Healing Studio in Greensboro, NC, who doubled her monthly recurring revenue from $3,500 to $7,500 in six months — a 108% increase. She didn't add ten new offers. She got clear on the one thing she was selling, restructured her pricing, and started using email like a real CEO.

 If you're a studio owner doing everything and still not seeing the numbers move, this one's for you.

Timestamped Outline

[00:00] Introduction
[02:30] How Yoga with Adriene started everything
[09:00] The music teacher backstory
[15:30] The grandmother who pushed her to finally open
[19:30] Funding Refuge without investors
[26:30] Joining the Grow Mastermind & the first pricing changes
[33:00] From monthly newsletter to strategic email
[36:30] Tagging warm leads
[39:00] The CEO mindset shift that ended panic-marketing

Key Takeaways

✓ Doubling MRR doesn't require ten new offers. One clear offer sold the right way does.
✓ A $20 drop-in isn't a deal. It's an invitation to never become a member.
✓ Pricing based on the studio across town isn't strategy. You don't have their
P&L.
✓ Cold, warm, and hot leads need three different email conversations.
✓ The CEO mindset is getting brutally clear on what matters most right now.
✓ Your team can only sell what they understand. Share the numbers and watch them step up.

Quotes

"I was throwing out offer after offer out of desperation, out of panic." — Talia
"If this is between my fear and the work, I can deal with the fear." — Talia
"You don't want them to afford a drop-in. You want membership to make sense." — Jackie
"You don't know their P&L. You could be copying a business in the red every month." — Jackie
"My churn — I haven't seen churn at all." — Talia

FAQs

Is $20 too low for a yoga drop-in? For most boutique studios in 2026, yes. A drop-in isn't supposed to be a deal — it's supposed to make membership the obvious move.
Should I price based on competitor studios? No. You don't have their P&L. They could be operating in the red. Price based on your own expenses and revenue goals.
How do I double my studio's monthly recurring revenue? Restructure your pricing so membership is the obvious choice, then nurture your existing leads through segmented email. New offers are rarely the answer.
How often should I email my studio list? A monthly newsletter is not a strategy. Segment by lead temperature and email weekly at minimum.

How do I stop members from canceling? Stay in consistent communication. Nurture members through email and create an experience worth staying for.
Should I add multiple offers to my studio? Eventually, yes — but not all at once. Get one offer (usually membership) humming first, then layer.
What's the biggest mindset shift for studio owners? Stopping the panic-marketing cycle. Focused execution beats scattered effort every single time.

Work with Jackie Murphy


Welcome To Studio CEO

SPEAKER_01

Welcome to the Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their role as CEO. If you are ready to show up with passion, take your business seriously, and scale to new heights with outer now. You are in the right place. I'm your host, Jackie Murphy, an award-winning certified business coach with over 12 years of experience inside the yoga industry. I have seen firsthand what it takes to build a profitable and scalable business. Join me as we dive into strategies, insights, and real-world advice that will help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your students. It's time to embrace your inner CEO and make more money without working more. This is just the beginning. All right, welcome back to the Studio CEO Podcast. I have another client interview for you guys today. And I know you love these episodes, which I love to bring them to you because you can hear different stories of businesses in this industry. And today I have my client Talia Blackburn on the podcast. Welcome, Talia.

SPEAKER_00

Hello. Thanks for having me.

SPEAKER_01

Thanks for being here and giving us your time today. Why don't we start with just like a brief introduction? Who you are, where you are, what you're doing.

SPEAKER_00

Yes. Well, um, yeah, my name is Talia. I live in Greensboro, North Carolina, and I own Refuge Healing Studio. We um have been open 11 months. So our one year is coming up in June, which I'm very excited about.

SPEAKER_01

So exciting. Yeah. Do you have a big birthday party planned?

SPEAKER_00

I do. It's gonna be like a week-long celebration. Week celebration.

unknown

Yeah.

SPEAKER_01

Oh, amazing. Okay, well, maybe we'll touch on that strategy because I know there's people listening. Like, what is she doing for her birthday? So, well, for the studio's birthday. Um, let's start with like why yoga? How did you find yoga? What made you start this path?

Finding Yoga Online Then In Person

SPEAKER_00

Yes, yes. So I am originally from Kansas and in my hometown, very small hometown of Dodge City, um, there was no yoga studio, no yoga, anything. So I found yoga in college actually. Um, and I started practicing online. Shout out to yoga with Adrian. Yeah. I would do it in my dorm room. Umy day. And it became the one thing that just helped me not feel so much stress and pressure and all of that. Um, and so that's how I got into it. And I did that for years. And um, I remember having the thought when I was like 19, like, I wish I could just kind of do this, like teach yoga or something, because I was in school for music education. So I was a music teacher for a little bit. Um and so that's how I started out with it. And then when I moved to Greensboro, um, I started practicing in a studio, like in town. And that just like totally changed my life with the community and um in-person teachers just seeing my body and guiding me. Um so that was kind of how I started in on it.

SPEAKER_01

Um, I mean, there's probably such a backstory to this, but like college dorm, what makes you open up your laptop and press play on a yoga class?

unknown

Yeah.

SPEAKER_00

I think that was like a fate. I think so. I think I was just so stressed. I was like, the internet's you know, Instagram was such a thing in like 2015, 2014. And so I definitely got influenced on there, but the internet was telling me like this will make you feel better, and it actually did.

SPEAKER_01

Yeah, I mean, that's just so cool. And you think about like yoga with Adrian, she's just posting videos, like she probably does not even know that she started this little like spark in you, this little fire of a career in yoga. It's very cool.

SPEAKER_00

She has definitely inspired me just with well and we'll get to this, but how refuge kind of developed, so yeah.

SPEAKER_01

Okay, and then what like I love that you went from online, I love that you are consistently practicing online. Like that's awesome. And then you jump to in studio practicing. And I mean, I serve both people, right? People with an online business and people with a brick and mortar or in-person business. And like the number one thing that I hear all the time is like your clients have already almost sorted themselves. They're either online people or they're in-person people. What made you jump to in person? Was it just like the move and wanting to meet people, or was it being more experienced with yoga that you were ready for the next level? Like, what made you walk into a studio?

From Music Teacher To Yoga Teacher

SPEAKER_00

For me, it was a financial thing. Um, so the reason I was online was because I could not afford. I'm like one of the first people in my family to go to college, like did not come from you know, that support really. And so when I got my first job as a little baby music teacher, I was like, oh my gosh, I can afford to practice in a studio. And so that was what got me to go in studio. Um, but I still was practicing online too. Um just in between, you know, with a busy schedule and stuff like that.

SPEAKER_01

So yeah. Okay, what type of music did you teach? Like, was this talk to us about this career?

SPEAKER_00

Yes. So I'm classically trained in voice. So I'm a like a singer, and I taught, I'm I was trained in K through 12 music education, but I taught elementary music for four years and I loved it. I loved it. It was great. Um wow, I got to see all the kids, 500 kids a week. And you know, I get the fun part of like teaching folk songs and the little dances and stuff like that, little performances. Um, and so that was yeah, a great, a great season of life. I loved it. I miss it.

SPEAKER_01

Oh my gosh. My elementary music teacher was named Miss Bertold. Like I still remember her. Yeah. So now you and her are connected in my mind. I love that. Do you do you sing in your yoga classes? Did you bring that in?

SPEAKER_00

Um, no, I don't. I just actually got certified in sound, though, with the sound bubbles and all that kind of stuff. Yeah. And it's funny that it took me so long to get certified in that because it's such, I mean, I still sing professionally. Like my husband's an opera singer, like we both sing. And so I I have just started kind of incorporating that part of me into classes, and it's going really well. It's been really cool.

SPEAKER_01

Yeah. You guys, I'm just so blown away, which is why I'm asking all these random questions. I had no idea this was like a thing. I feel like we need to talk about this more. Is it in your about? Is it in your bio?

SPEAKER_00

A little bit, like on my website it is, but I don't really talk about it too much.

SPEAKER_01

So interesting. We'll we'll noodle on that. Okay, so you're practicing in person, you're realizing like, oh, this is a really great experience. What usually the next step is teacher training? What made you decide to become a teacher?

Teacher Training During COVID

SPEAKER_00

I so I think this is something I'm just learning, even still with opening a studio. Like, I just love learning and I love teaching other people the cool things I learn. Yeah. And so I just was like so ready to learn more about the philosophy and the deeper part of it and all of the things. I just wanted to be fully into it. And so I finally signed up for a teacher training, and our first teacher training weekend was literally the weekend the world shut down for COVID.

SPEAKER_01

No, yeah, yeah. Did you do it or was it canceled?

SPEAKER_00

It moved. I still did it. So back to this online thing that keeps coming up. Yeah. We had to learn how to like do the training virtually. We did meet in person, still we were very careful and it was done really appropriately. Yeah. But my whole teacher training was literally 2020, March 2020 to December 2020. Wow. Um, and at first I was like devastated because I was like, oh my gosh. But then, you know, looking back, they didn't know what to do with me as a music teacher. So I wasn't really working. And so I just got to be, I mean, I was practicing like three, four times a day with my husband in our little apartment. I mean, I was so reading books every day on it. I was so in it, yeah, and it was like amazing.

SPEAKER_01

You got like a yoga bubble.

SPEAKER_00

Yeah, literally. It was like a retreat for like a year almost.

SPEAKER_01

I mean, that's really cool. I did my 200 hour in an immersive way. It wasn't nine months or however long that is, it was three weeks. But I think that experience where like all I had to do was think yoga, read yoga, practice yoga, like be in yoga. Uh was life-changing of just like, this is what it means to really live it. This is what it means to like really take this practice and make it a lifestyle versus just like, oh, it's something I do every other weekend or whatever. I mean, how cool. So, did you you taught online probably in that training?

SPEAKER_00

I did. And so, what was really cool about it is as I was practicing, because I'm not from you know, where I live now, all of my people in Kansas got to like practice with me, too. And so that was a really cool experience to just be connected to people with this new thing I was doing in a very different way.

SPEAKER_01

Yeah, I mean, it's funny how you're like online, in person, online, in person.

SPEAKER_00

Yes, yeah, it was so wild.

SPEAKER_01

What a unique background. So you go through teacher training, COVID does its thing, and then you decided it was studio time. How did the studio come about?

The Push To Open Refuge Healing Studio

SPEAKER_00

So I did the teacher training saying, my teacher training wrapped up in 2020. Two months later, I get pregnant with my first baby. So just like, whoa. So then I got I ended up getting certified in prenatal yoga as well. Yeah. Um, because there wasn't really anything around like in the town in Greensboro. And so I was kind of just teaching around and stuff like that. And just like what I found, I guess, in my teaching journey was I just couldn't quite find a place where I felt like I could really teach like myself. Like that was really hard for me to find for some reason. And um, I walked away from teaching for a little while. I ended up doing like a stint in corporate. Um, I had left teaching music to be home with my with my daughter. Um, and so in that time, I also um by surprise got pregnant with my second daughter. They're 22 months apart. Wow. So that was not planned, but obviously it's the best ever now that they're so close. Yeah. Um, and so what finally did it, um, you know, that was 2020. I just opened in 2025. Um my grandmother, who I was very close to my whole life, she ended up passing away in August of 2024. And that just woke up something in me. Like, you know, she she never went to college, she never did any of that. She like stayed home with uh like my dad and my uncles, she stayed home with me, like all my cousins. Yeah. Um and I just was like, man, I like life is so short. Like I need to do what I want to do, essentially. Yeah. And so it's like I was so resistant to opening a studio because I was just so scared. Like I had so much imposter syndrome. And what finally did it, I was like, if this is between my fear and like if I can just work hard and take the risk, like I can deal with the fear. I just need to like go for it. Like, I know I work hard, I know that I love doing this so much, and I believe in what I'm doing. Like, if another thing that was showing up for me is like, if I am gonna be away from my kids, I want to be doing purposeful work. Yeah. That I believe in. And so I literally told like one person, like, I think I'm gonna like open a yoga studio. Like, I was so nervous to even admit it. And then things just started like happening, like it just going. And so that's kind of how it happened. I I had that conversation with a friend in December. Like, I think I'm gonna open a yoga studio, and then we opened in June. Wow. So it just very quickly happened.

SPEAKER_01

Yeah, it I was this was something I saw yesterday. It kind of along the lines of your question. I mean, your thought process of life is short, like asking yourself the question when I'm 90 or when I'm 95, am I gonna regret having gone for it and maybe failed, or regret never having gone for it at all?

SPEAKER_00

Yep.

SPEAKER_01

And like it makes it so crystal clear to be like, oh yeah, like there's no reason that I shouldn't go for this thing. We all end up in the same place anyway. We might as well try on our way there and say, Well, at least I did it. Well, at least I like attempted if it doesn't work out, and maybe it does work out, and the regret is totally disappears, right? So that's cool that you it's almost like you honored her in that way to say, like, yeah, so your passing is gonna create this thing, right?

SPEAKER_00

Yeah, she um I'm part Mexican. I know I look so Mexican, but she is my Mexican mother. Listening to the podcast, she's long hair, light skin. Um, but I had my designer weave in like Mexican elements into our design and stuff like that. So it's very and she was like home to me. Like I said, she helped raise me. And so refuge as a oh my gosh. Yeah, so there's a lot of her in what we do.

SPEAKER_01

Yeah, that's very cool. That's very cool. So when you decided to well, we told one person in December, like studio is gonna happen. Did you look at business loans? Did you look at investors, or you're like, I'm gonna do this myself? The reason I ask, because this is like a hot topic conversation for a lot of people listening. Like, do I bootstrap this without funding, or do I go look at getting some sort of funding?

Funding The Studio And Space Delays

SPEAKER_00

Yeah, that's a great question. So um I tell everyone, like, I am not a millionaire who decided to just open a yoga studio for fun. Yeah, it kind of goes along with what got me to like finally do it is the timing. So my husband, he um was in finance for like four years. He got into finance during the pandemic because again, music kind of went away. Um sucked his soul, honestly, and he sold his business and we used that. Wow. Again, transmuting kind of like a toxic thing and into something good, yeah.

SPEAKER_01

How did that feel? Saying we're gonna use these funds to push into this yoga studio.

SPEAKER_00

It I mean, it's so funny looking at it because I was like, I just don't know about this. Like, I don't know if this is right. I don't know, but my husband was like, Oh, we're doing this, like having him as my person to just he really saw the vision of it too and believed in it too. Thank God. And he was just like, No, like we're doing this, you've wanted to do this for so long, like this is it. Like, it it just makes sense that you're feeling so called to this, like, and we've we we would never come into money like that before. Yeah, and so that's exactly what we did. And I think too like what you're speaking to, like the energy of like transmuting that experience into something good, yeah, feels really good.

SPEAKER_01

Yeah, it's so awesome that you have a supportive partner that's like, no, I see this as well, or even more than you do. Like, I deeply believe in you. I think it's I think it's lovely. It's still scary. You're still taking a risk and opening a business, but it makes it that much easier than if you have the partner that's I don't really think it's gonna work. Is it a good idea? I shouldn't do that. And there's just such a range of what people experience. Does he work in the business at all right now, or does he was mostly just like investor slash home support?

SPEAKER_00

I call him our water boy. Um he he refills the water. And he's the other side of like just a lot of the decisions that I now come to you for. But um, no, it's mostly he mostly was just a part of that part, and then um he's our water boy in our bug. I love it.

SPEAKER_01

Have you seen those reels that are like here's what a zero an hour dot job that I didn't sign up for looks like? And it's like the husband cleaning the studio. Like that's what I'm picturing.

SPEAKER_00

Yes, that is 100% my husband.

unknown

Yeah.

SPEAKER_01

Oh, I love it. Okay, so like things started to happen, which I also think is a sign, right? Like you set an attention and like things start to doors start to open up in certain ways. Were there any roadblocks that you came or ran into during that opening phase?

SPEAKER_00

Oh yeah, of course. Um the biggest thing that was kind of tripping me up was the space. So like I saw the space and knew, like, because the location was perfect. Um, and for whatever reason, it was just taking them forever to get the paperwork like finished up. So like we verbally agreed in like February, I think. I didn't get the keys until end of April.

SPEAKER_01

Wow.

SPEAKER_00

Like it was and we opened in June.

SPEAKER_01

Huh? Yeah. Were they doing were they working on it? Were they like taking it back to a no a white box? No. Yeah. Isn't it no?

SPEAKER_00

They were just I think they're they're redevelop they own like half the town, so yeah. They were redeveloping, I guess, other areas. And then um, it was just taking a long time, I guess. That's what I was told.

Mastermind Wins With Pricing And Email

SPEAKER_01

Wow. I mean, and so common for opening to be pushed for whatever reason because of delays and it takes longer than expected. So now thinking back, like you that was December, you opened in June, you joined the mastermind. What was that last October? So you were open for a few months before.

SPEAKER_00

It was October.

SPEAKER_01

Yeah. Okay, so how did you find me? Was it from referral like Mia, or was it a podcast?

SPEAKER_00

So I found you from two kind of referrals. Um I taught at Chloe's studio, yeah, and then I did social media for Mia for a while. Oh, and just saw like, you know, just bits and pieces of how you helped them. Yeah. And I was just like, okay. And and I got in through the challenge, the five-day challenge, and was like, let me just see how this feels. And after two days of the five-day challenge, like I tried something you said and got like two members. Yeah. Love that. Okay, we're in.

unknown

Okay.

SPEAKER_00

And again, funny enough, I was like debating on the mastermind, and my husband, he was the one again. He was like, Yeah, you need to just do this. And I was like, okay, just go for it.

SPEAKER_01

I don't know if it's because I'm from North Carolina, but I have have the most clients in North Carolina. Uh because you guys are all connected, like everyone kind of knows each other or has like a third connection. I don't know. It's so funny. So you came into the mastermind, and this was like we haven't even touched on the fact that you like have this whole other offer. So we can go there as well. But you were coming in being like, let's get the studio to a place where monthly recurring revenue is where I want it to be. Do you You remember what changes you made coming into the mastermind? Because I know you started to turn that around. Was it pricing?

SPEAKER_00

Yeah. So I changed up some of the pricing. Um mostly I didn't change the membership pricing, but I did change like a class pack thing and our drop-in because membership was not the most like valuable, it wasn't clear in the pricing structure. That that's what you should buy. Um, so that's the biggest thing. Yeah. That's the biggest thing I changed first.

SPEAKER_01

Yeah.

SPEAKER_00

And then I also um just like utilizing email appropriately, that was the biggest thing.

SPEAKER_01

Yeah, that was like a game changer to really build in a cadence. Okay, so let's talk. We're gonna go back to email and make myself a little note so I don't forget, but let's talk about drop-in pricing. What did you raise your drop-in to?

SPEAKER_00

So it was at$20, and I raised it to$24.

SPEAKER_01

Oh my lord, it was at$20. We can raise it again. What this I'm not supposed to be coaching you right now. I know. We'll talk about that. We'll talk about that later. And I think this just came up in the mastermind conversation on Tuesday this week. It did with new people. Like raising your drop-in rate can be one of the scariest things for studio owners, but it's one of the things that can make the most difference with how much recurring revenue you're bringing in. And the fear is like, I raise this drop-in rate, people can't afford it, they stop coming to the studio. And I always tell people like, the whole point is they shouldn't want to pay a drop-in. Like, we don't want them to be able to afford a drop-in. We want them to do the math and make it make sense for them to be a member. Did you get any pushback on the price increase?

SPEAKER_00

Just from a couple of people, but it was interesting. Like this, when I looked at that fear, like why I even came up with that price, I was just comparing to the studios in town. Yeah. And I think we've talked a lot about this in my coaching. Like, we are a non-heated studio, and a lot of the studios in town are heated. And so I was just like, I cannot price over the heated studios. Like, that doesn't make sense to me. But that was when I was heating from a comparative mindset and not like trusting what I was offering, right? Which you've helped a lot with.

SPEAKER_01

So yeah, but that's so common. Like, let me look around and see what other people are pricing their offer, how other people have this set up and copy that. And it's not that it's a like you want to do some market research and like what is our median income in our town and what does a Starbucks drink here cost compared to a Starbucks drink in New York City? Like, there is something to that. And at the same time, I'm always telling people like you don't know their profit and loss statement. Like you could be copying a business that is in the red every single month, and you have no idea. And so looking at your own goals and your own expenses, and then pricing that way is so much more smart, strategic, sound, safe than like what can I do with people around me? So you made pricing changes. What was your um and you made class back changes and then you started using email? So talk to me like before the mastermind how you were using email in the studio. What did it look like?

SPEAKER_00

I was just emailing a monthly newsletter and to everybody and that was really it. Um was it pretty?

SPEAKER_01

Did it have camera graphics on it?

SPEAKER_00

Uh no. Like it was just it's just the newsletter. It's like, hey everyone, here's what we're doing.

SPEAKER_01

Like, okay. Was it working? Like, did you get any kind of engagement from it?

SPEAKER_00

Well, I think I don't know that because I didn't even know to look at what clicks are open. I didn't know. I was just like, I'll send it. Okay, it's sent. Yeah. That's all I knew. Yeah. I didn't even know what to even look at or the point of it.

SPEAKER_01

It's so so common. People will come to me and be like, oh, do I need the paid version of MailChimp to be able to see the email data? And I'm like, absolutely, yes. We need to know what your open rate is, what your click rates are. And now you and I are diving into that to be like, why is this thing in this one sequence off and not where we want it to be? Or why is this doing well, but this one's not? Without that, you are kind of just like flying blind. I'm imagining just like standing on my front porch and like shouting, like, here's what's coming up at the studio. Like, that's kind of the vibe of that newsletter. So, what shifted? Because a lot of times people struggle with, I don't want to email too much, I don't want to annoy them. Can I email them? What mentally shifted for you around email?

SPEAKER_00

What really helped me was like, oh, these people are at different places in their journey, and I get to speak to them differently. And so when I started seeing who was clicking it, I would give them a tag, and then I would start talking to my like leads, cold, warm, hot, very differently. Yeah. And one of the biggest things that you helped me with was like getting a bunch of the warm leads to become members. We did this whole thing, and I got like 10 members, I think, from that. Like it was crazy. And then from that nurturing with email after that point, I mean, my churn. I think I just lost a member for the first time since October because she got pregnant, but I haven't seen churn at all.

Ayurveda Coaching And CEO Focus

SPEAKER_01

Yeah. Because you're consistently talking to them and nurturing them. I mean, that's so cool. And it really is like every person in your world deserves and needs a different conversation. So being able to say, like, how are they engaging with the studio or how are they engaging with our marketing? Where are they in their journey? And can I meet them there? It's it's so kind, but for some reason it gets like flipped on his head and seen as like annoying, salesy, too much. And it's like, well, actually, you're doing a lot of the work for them by digging into that data and seeing what's going on, and then inviting them to the right next thing, which for some people, like the 10 members you got was membership. And for other people, it probably that wasn't the email that we were sending, or that was best for them at that point. I feel like I kind of buried the lead here because we just went right into like what you changed in the mastermind, but you came in, you almost doubled your monthly recurring revenue, which I did the math, and it's 108.3% growth in six months. 108. That is crazy.

SPEAKER_00

That is crazy.

SPEAKER_01

That is so awesome. And it wasn't it, I mean, like, yes, you worked hard and yes, you did a lot of like strategic changes, but it wasn't like we created like 10 new offers for you to sell all these new things. It was like, let's really get clear on what you have and sell it the right way, and then see where you can get with that as your business is right now. But that brings me to my next point, which like you do have a premium value offer, and we are building almost like the separate marketing funnel for that. So talk to people about that side of the studio.

SPEAKER_00

Yes. So what makes our studio like very unique is I am also an Ayurveda health coach. And so I have this one-to-one offer that just I mean, and it kind of represents my own journey with yoga. Like it takes you very deep into movement, nutrition. I also do energy work, and so we have that included in this offer. And it's this three-month container of just like diving in headfirst. And it's very personalized. I provide recipes, I mean, the whole bit. We have weekly check-ins. Um, it's just the best way to get that full experience of health coaching, in my opinion. Yeah. And so that's another whole part of what I do, other than the yoga studio.

SPEAKER_01

Yeah. And you I feel like you were we talked about your timing for serving clients with this offer. You're you're limited in what you can do to serve these one-on-one clients because you are also running a studio.

SPEAKER_00

Yes, and another thing that has um that has kind of shown up for me is like with our class schedule, I try to see clients in between. And so the yoga studio schedule is kind of getting in between, you know, my availability. Yeah, because we just have one room.

SPEAKER_01

So yeah, yeah, yeah. That's that's what we were talking about. How do we fit in the yoga classes with the client's schedule? And I think one of the things that I know I'm coaching you on a lot is like, let's make sure that we're balancing what's most important and top priority as the main focus and not trying to do it all at one time. Because I think that's almost another big transformation that I have seen in you is like, here's everything that I want to do, and I want to do it all today. So membership is most important. On top of that, it's the health coaching, on top of that, it's everything else. So, what has that shift been like?

SPEAKER_00

That has been like a life-changing mindset shift. And I really feel like you talk a lot about like the CEO mindset. I think that has probably been the biggest thing that has helped me because I was just throwing out offer after offer out of like desperation, out of panic. And so now I'm very clear on what my main focus is right now, which is like you said, membership. Yeah. And it just gives me so much direction. I know what to talk about now, I know what to post about, I know, you know, until we hit the point of membership that I need or whatever, like I'll shift that a little bit. But yeah, um, it has just given me given me a lot of direction and also a lot of relief to not just be scrambling all the time. Yeah. I think people were getting confused, they're getting lost. Um, they were like, what is this person talking about? There's a new thing over here, you know. And so it's just really helped with that part, but it's also helped with my team. Yeah. Like I've been doing a lot of the coaching that you've given about building the team, and they are very aware of like our numbers. They know that our goal is membership, they know why our goal is membership, and now they can also speak to that with our clients. So it's been helpful.

SPEAKER_01

Yeah. I mean, I would say like that's the one of the number one complaints I get is like, Jackie, I have so much going on. I need to talk about this event and this workshop and this training and this thing. How do I do it all? And how and how do I talk about and market everything? And my answer to that is usually like, well, do you like we need to know what your most important thing to sell is and fill most of our marketing sales around that? And then everything else is like, it's not we can't mention an event or can't mention a workshop, but we're not gonna put 80% of our energy and time into filling a workshop and never talk about membership or never talk about the intro offer or whatever it may be. Um, because it is confusing, yeah, not just for your team, but for your for your audience. They're like, you want me to workshop hop? Like that's your main goal, is that I take every workshop that you offer? Like that's it's awesome, but that's not the main goal of most studios. Okay, right. That's amazing. Well, like any final like nuggets, thoughts, anything we haven't touched on that you're like, I want to make sure to leave listeners with this idea. That's a great question. It's an on the spot kind of question.

Trust The Work And How To Connect

SPEAKER_00

I know, I know. I'm like, ooh. Um I I just think the biggest thing when you're in this kind of industry is just trusting yourself and then trusting the work that we offer in this industry. Like at the end of the day, I believe yoga to be good for people. I think everyone needs it. And that speaks for itself at some point too. Like so long as you are creating an ex, and that's our whole thing at refuge. Like, we want to create an experience beyond just like a sweaty workout. Um, we want it to be a refuge for you. So you can find that in yourself. And I think as long as we stay connected to our own practice, um, we can't really go wrong from there.

SPEAKER_01

Yeah, it's so, it's so true. Like yoga, you we gotta get people in the door, we gotta deliver good experience, and then yoga starts to sell for you because of the experience and the transformation that people are having. Also true for Pilates, if my Pilates Studio is listening. Okay, why don't you tell people where to find you, how to connect, and we'll link all of it in the show notes.

SPEAKER_00

Oh, awesome. Well, um, yeah, so my Instagram handle is Refuge Healing Studio, and then my I have two Instagram handles. My like coaching one is Finding Refuge with Tal. And then our website is refugehealingstudio.com.

SPEAKER_01

Amazing. You guys follow her. I think the pairing, like we're we're like just getting into the health coaching thing, but I think the pairing of studio and coaching is so very smart, and really where industry is gonna be headed is can I can I get people results? Makes it sound so corporate. I wish there was a better word, but can I get people real transformation? And that's what you do, like with the health coaching side of things. Mix in a little yoga, it's amazing. All right. Thank you so much. Yeah, thank you so much for being here today and sharing your story. We'll link everything in the show notes. Y'all go check her out, and I will talk to you in the next episode. Bye, y'all.