The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.
I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.
Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
Episodes
247 episodes
They’re Clicking, But Not Buying? Here’s Why (and What to Fix)
You’re getting clicks, views, and even a few DMs… but no sales? You're not broken. Your offer isn't either. You're likely in the part of the buyer journey no one talks about — the silent gap between curiosity and commitment.In t...
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20:08
From Business Owner to Leader: The Shift That Changes Everything
Leadership isn’t about having all the answers—it’s about how you show up for your people. For many studio owners, the shift from teacher to leader is where things get real. In this episode, I share the moment that cracked me open—and how it res...
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21:53
Q&A Episode: The biggest obstacle to overcome & what do you when you want to quit
Ever felt like walking away from your studio? That “I can’t do this anymore” moment might hold more wisdom than you think. This episode isn’t about pushing through burnout—it’s about listening to what those quitting thoughts are really trying t...
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27:10
Borrowed Trust: The Fastest Way to Build Credibility in Your Studio or Business
Building trust doesn’t have to take years—it can be accelerated using a strategy called "borrowed trust". By strategically aligning with already trusted people, places, or platforms, yoga and Pilates businesses can go from unknown to thriving—m...
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15:30
10X Growth & Expansion with The Leader of Island Movement
What if the biggest obstacle to your studio’s growth wasn’t the market—but your own doubts? For Mariesa, leader of Island Movement, achieving her vision meant shifting her mindset, letting go of doubts, and stepping into leadership. Now, she’s ...
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54:42
Rebuilding, Reconnecting, and Being Seen: A Real-Time Business Update
Eighteen months ago, my world turned upside-down. I discovered my husband’s addiction, and despite running a successful seven-figure business, I retreated. I pulled back on marketing, stopped podcasting, and focused on serving my ex...
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17:56
Community is a Must Have in 2025
What if creating a strong yoga community wasn’t about having it all figured out—but about starting small and letting it evolve? Today I speak with my client, Erin Ford, owner of OM Old Orchard, who did just that and has grown a loya...
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44:32
Beyond a Million: Why Seven-Figure Wealth is the Key to Real Impact
What if your mindset around financial success is holding you back?Welcome to Episode 17 of The Studio CEO Podcast: Beyond a Million: Why Seven-Figure Wealth is the Key to Real Impact. Join me, Jackie Murphy, as we break down the biggest ...
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25:24
How Mariah Achieved 550% Growth While Launching a Course—and a Baby!
Ever feel like burnout is standing between you and the life you actually want?In this episode, I talk with my client Mariah as she shares how she built a thriving yoga business by embracing emotional resilience and meaningful connection....
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45:39
The #1 Reason Your Yoga Business Revenue Feels Unpredictable (And How to Fix It)
What if your studio income felt as steady and reliable as a paycheck? Join me, Jackie Murphy, as I break down the proven strategies that turn fluctuating revenue into financial consistency. Whether you're tired of the feast-or-famine cycle or l...
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22:17
Selling Certifications: Interested to Enrolled
What if your yoga or Pilates certification program could attract an entirely new audience and significantly boost enrollment? Welcome to the Episode 14 of the Studio CEO Podcast, where I teach you how to break free from the common m...
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Episode 14
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23:11
How to Make Your Yoga or Pilates Studio More Productive—Without Working More
It’s been five years of this podcast, and after a challenging season, I’m back—reenergized and ready to reconnect with you. To celebrate, I’m kicking off February with an exciting giveaway and diving into something every studio owner n...
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Episode 13
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25:48
From Passion to Profession: Tabby Johnston’s Journey to Building a Successful Yoga Business
Tabby Johnston's inspiring journey highlights her transformation from a struggling yoga teacher earning minimal income to a confident yoga business owner successfully launching a teacher training program. Through embracing self-care and focusin...
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Episode 12
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1:06:43
Scaling with Ease: Client Interview with Mia
Mia's inspiring journey from yoga enthusiast to successful studio owner is the heart of our latest Studio CEO Podcast episode. Mia initially found yoga in 2016 as a way to find peace and clarity as a new mother. Her dedication to the practice t...
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Episode 11
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38:38
The Productive Routine I Use to Grow My Business
Unlock the secrets of crafting a business routine that not only fuels growth but also offers peace of mind. Ever wondered how the prefrontal cortex can be the game-changer in your daily planning? Join me, Jackie Murphy, on the Studio CEO Podcas...
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Episode 10
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28:18
Turn your Dream Business into Reality in 2025
What if you could transform your yoga business into a thriving powerhouse by 2025? Join me, Jackie Murphy, as we explore the untapped potential within the yoga and Pilates industry, projected to skyrocket to $215 billion by the end of 2025. Thi...
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Episode 9
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32:13
Unlocking Success: Transforming Your Business with A Premium Value Offers
Picture this: you're a yoga or Pilates studio owner looking to not just survive but thrive in a competitive industry. Is it possible to leverage premium value offers to transform your business? Yes, it absolutely is—and this episode is all abou...
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Episode 8
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27:20
Building a Successful Private Yoga Practice: Francesca Cervero's Journey
Discover the transformative journey of Francesca Cervero, a seasoned yoga teacher who turned her passion into a thriving private practice without the crutch of social media. From her roots as a college dancer to finding profound insights throug...
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Episode 7
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27:49
Your Business as the Third Place: How to Create a Space People Never Want to Leave
Can a yoga or Pilates business become more than just a place for exercise? Discover how the concept of a "third place," as defined by sociologist Ray Oldenburg, can transform your studio into a community hub where students aren't just attendees...
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Episode 6
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22:44
The Assumptive Close: Use this today!
How can you transform hesitant leads into loyal, paying clients? Join me, Jackie Murphy, on this episode of the Studio CEO Podcast, as we unpack the magic question that turns indecision into commitment. You’ll learn why indecisiveness not only ...
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18:45
Balancing Business and Wellness: Dr. Kennedi Pierce's Journey of Building a Yoga Studio
Get a behind-the-scenes look at what it takes to blend passions into a successful business with Dr. Kennedi Pierce, the mastermind behind Journey Mindfully, an innovative infrared yoga studio. In this episode Dr. Pierce shares her entre...
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Episode 4
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38:25
Mastermind Magic: Heather's Key to Business Growth
Ever thought about transforming your passion into a thriving studio business? In this episode we talk to Heather, the founder and CEO of We Be Yoga and We Be Yoga School, who did just that. Heather shares her journey with yoga, the proc...
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Episode 3
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34:19
Transforming Dreams into Reality: Katelyn's Path to Business Growth
Have you ever wondered how to start and grow a yoga studio while growing a family? In this episode of The Studio CEO podcast, we talk to Katelyn, the owner of Port City Power Yoga in Wilmington, North Carolina. Katelyn sha...
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Episode 2
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32:43
Unlocking Seven Figure Success: From Owner to Studio CEO
Welcome to The Studio CEO Podcast episode number 1, "Unlocking Seven Figure Success: From Owner to Studio CEO." In this episode, you'll learn: -What Jackie created in the podcast hiatus-The difference between a business o...
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Episode 1
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23:27
The End of A Season: 4 Years Of Podcasting
This is an episode where I'm giving you more vulnerability and behind-the-scenes than I typically do. I'm actually recording from the hotel room I have to myself in Palm Beach, Florida, where I came to take a break after the hardest, mo...
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Episode 216
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17:23