The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.
I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.
Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
Episodes
269 episodes
The Myth of the Right Intro Offer
If you’ve ever said, “I just need to find the right intro offer,” this episode is for you. Today, we'll break down one of the most common myths in the yoga and Pilates industry: that there’s a perfect intro offer or price point that wi...
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48:25
From The Yoga Boss Vault: Overcoming Imposter Syndrome
Ever feel like someone’s about to “find you out”? In this episode of The Studio CEO Podcast, we're talking about the sneaky voice of imposter syndrome that shows up even after you’ve built the business, filled your cla...
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27:08
How to Build a Leadership Team That Runs Your Studio Without You (While Scaling to Multiple Locations)
In this episode of the Studio CEO podcast, host Jackie Murphy sits down with Alona Orofino, founder of Orofino Wellness, a thriving Pilates and nutrition studio in Fredericksburg, Virginia. Discover how Alana went from managing a restaurant to ...
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48:25
Opening Strong: How Mandy Launched Her Studio with the Grow Mastermind
Opening a studio doesn’t have to mean years of trial and error. When you start with the right systems, strategy, and support, you can thrive from day one.In this episode of The Studio CEO Podcast, Jackie Murphy talks with client...
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Episode 43
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38:56
Pack Your Classes Challenge Day One: Why Leadership Is the Key to Growth
In this episode, we’re kicking off the Pack Your Classes Challenge with one powerful truth: strategy alone won’t fill your classes—leadership will.You’ll learn:Why leadership, not just strategy, is ...
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1:11:07
The 3 Shifts Every Studio Needs to Scale: Lessons from Greensboro Power Studios
What does it really take to scale a thriving yoga or Pilates studio? In this episode of The Studio CEO Podcast, Jackie Murphy recaps her recent visit to Greensboro Power Studios and breaks down three powerful lessons every studio owner...
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Episode 40
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18:25
The 3 Content Types That Turn Warm Leads Into Clients
Episode Summary:If your emails are only telling people when your next class is… they’re probably not working.Most yoga and Pilates studio owners think they’re nurturing their audience when they send a weekly newsletter. But lo...
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23:34
The Truth About Running Ads: What Works, What Doesn't, and What You Need to Know
Episode 40: The Truth About Running Ads: What Works, What Doesn't, and What You Need to KnowThinking about running paid ads for your studio or wellness business? Before you hand over your credit card to Meta or Google, there are t...
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16:20
Planning for Fall? 3 CEO Moves to Make Now
Fall is right around the corner—but before you dive into scheduling, back-to-school promotions, or new offers, let’s hit pause and do it differently. In this episode, I’ll walk you through the 3 CEO-level moves that make all the difference when...
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23:24
The Leadership Pause: How to Stop Being the Bottleneck in Your Studio and Take Back Your Time
You can’t scale your studio if every decision requires your sign-off. In this episode Jackie explains the simple, powerful habit she calls The Leadership Pause: a Micro-Habit that changes how your team shows up, makes decisions, ...
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22:51
The Wellness Efficacy Problem: What the Industry Won’t Say (But You Need to Hear)
In this episode, we’re naming a hard truth: wellness has an efficacy problem. The data is clear—spending is up, but outcomes are down. So why aren’t people getting healthier?You’ll hear:What the stats really say about...
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20:42
How to Sell Your Studio Offers Using Instagram Stories — Without Feeling Salesy
In this episode of Studio CEO, Jackie Murphy dives deep into how to transform your Instagram Stories from passive content into a powerful sales tool for your dance or creative studio.So many studio owners are stuck reposting reels,...
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1:06:44
Marketing is a Skill: How to Find—and Master—Your Recipe for New Students
In this episode of The Studio CEO Podcast, Jackie Murphy breaks down one of the biggest shifts creative entrepreneurs and studio owners need to make: treating marketing as a skill—not a task or a mystery.If you’ve ever found yours...
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22:51
Think Like a CEO: Why ROI Is the Only Metric That Matters
If you’ve ever hesitated to invest in your business—even when you know it’s the right next step—this episode of Studio CEO will shift your entire approach. Today we'll do a deep dive into the mindset trap that kee...
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15:11
Why You’re Still Not Hitting $10K Months (And What To Do About It)
If $10k months feel like a dream you can’t quite reach, this episode will help you see exactly why.Spoiler: it’s not that you need to hustle harder, launch a new program, or change everything in your business. It’s that the thoughts run...
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21:36
From Teacher to CEO: Creating a Million-Dollar Yoga Business with Angelica Govaert
Welcome to Episode 31 of the Studio CEO Podcast: Business Coaching for Yoga & Pilates Teachers & Studio Owners.In this episode, I talk with guest Angelica Govaert, founder of Nevada’s largest yoga studio and a savvy entrepreneur...
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51:35
The Messaging Mistake That’s Costing You Clients in 2025
Is your messaging actually connecting—or are you unintentionally getting scrolled past?In this episode of The Studio CEO, Jackie Murphy breaks down the biggest shift in marketing from 2020 to 2025—and why relying on generic phras...
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23:34
Listener Q&A: How I Plan My Week, Prioritize What Matters, Pivot in Marketing & Build Rich Relationships
In this special Q2 listener Q&A episode, I’m diving into four smart, real-world questions submitted by you—from weekly calendar design to building rich referral networks. You’ll hear how I plan my weeks for maximum momentum, wha...
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36:11
Everyone on the Team Should Know the Goal
You’ve hired the help. You’ve delegated the tasks. So why does it still feel like you’re the only one actually carrying the vision? In this episode, we’re breaking down why your team might be checking boxes—but not moving the business forward—a...
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20:00
What’s Actually Worth Your Time This Summer (And What’s Not)
Do students start saying they'll "come back after summer"? Are freeze requests piling up already? If so, it might be time to rethink your marketing.Seasonal shifts don’t have to derail your business—they can actually guide your strategy....
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17:05
Behind the Scenes: What I Learned From a Franchise Deal (and Why I Walked Away)
Ever wonder what actually goes on behind closed doors in a fitness franchise deal?In this episode, I’m sharing the real story of when I almost opened a boutique franchise—and what I learned about the systems, expectations, and financial ...
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Episode 26
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24:34
Who Should You Hire First? The Real Answer to ‘I’ll Just Do It Myself’
Ever caught yourself saying "It only takes a few minutes, I'll just do it myself"? This seemingly innocent phrase might be the very thing holding your studio back from sustainable growth.Those "quick" five-minute tasks—responding to DMs...
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23:06
They’re Clicking, But Not Buying? Here’s Why (and What to Fix)
You’re getting clicks, views, and even a few DMs… but no sales? You're not broken. Your offer isn't either. You're likely in the part of the buyer journey no one talks about — the silent gap between curiosity and commitment.In t...
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20:08
From Business Owner to Leader: The Shift That Changes Everything
Leadership isn’t about having all the answers—it’s about how you show up for your people. For many studio owners, the shift from teacher to leader is where things get real. In this episode, I share the moment that cracked me open—and how it res...
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21:53
Q&A Episode: The biggest obstacle to overcome & what do you when you want to quit
Ever felt like walking away from your studio? That “I can’t do this anymore” moment might hold more wisdom than you think. This episode isn’t about pushing through burnout—it’s about listening to what those quitting thoughts are really trying t...
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27:10