The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

My 2026 Predictions for the Yoga & Pilates Industry (And What Studio Owners Need to Do Now)

• Jackie Murphy • Episode 53

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What’s actually changing in the yoga and Pilates industry in 2026 — and what do studio owners need to do to keep growing without burning out?

In this episode, Jackie Murphy shares her 2026 predictions for the yoga and Pilates industry through the lens of data, consumer behavior, marketing trends, and business sustainability. You’ll learn why industry growth means more competition (and why that’s not a bad thing), how consumers are becoming smarter and more values-driven, and why generic marketing is officially dead.

Jackie also explains why organic marketing alone won’t be enough in 2026, how AEO (Answer Engine Optimization) is changing visibility on Google and AI tools, and why coaching and business education are becoming non-negotiable for studio owners who want predictable cash flow and long-term sustainability.

If you want to scale your studio with clarity, stronger messaging, better marketing, and a business model that lasts, this episode will give you a roadmap.

Timestamped Outline

  • [00:00] Welcome + why this episode matters
  • [02:30] Industry growth data + what it means
  • [05:00] More competition = need clearer messaging
  • [07:00] Smarter, more values-driven consumers
  • [09:00] People scrolling less + why content must improve
  • [11:00] Why organic alone won’t cut it (paid ads + amplification)
  • [13:00] AEO / Answer Engine Optimization + visibility shifts
  • [15:00] Coaching becomes non-negotiable in the industry
  • [20:00] Sustainability + predictable cash flow becomes the priority
  • [22:30] Using data deeper: longer nurture journeys + conversion
  • [26:00] Team structure evolves: specialized roles, not “one studio manager”
  • [30:00] Teacher pipeline + onboarding systems / trainings
  • [32:00] CTA: Studio CEO Program + what’s included

Key Takeaways 

  • ✅ The industry is growing fast — which means more options for consumers
  • ✅ Generic “yoga has benefits” marketing won’t stand out anymore
  • ✅ Consumers are smarter and more values-driven
  • ✅ People are scrolling less → your content must earn attention fast
  • ✅ Organic marketing alone won’t be enough; amplify what works with paid ads
  • ✅ AEO matters as AI answers replace traditional searches
  • ✅ Coaching/business education is becoming a baseline requirement
  • ✅ Sustainability and predictable cash flow beat “big jumps” in 2026
  • ✅ Team roles will specialize (marketing, teacher development, ops)
  • ✅ Studios must strengthen teacher pipelines and onboarding systems

Pull Quotes

  • “You are so far past generic marketing.”
  • “Your consumer is smarter.”
  • “Coaching is going to become non-negotiable.”
  • “If you want to be part of the growth… you have to be around in 2035.”
  • “Get off the roller coaster.”

Resources Mentioned

  • Studio CEO Program (12 months)
  • Weekly coaching calls + written coaching
  • Weekly trending reels (hook + caption + training)
  • Bonus workshops (including AEO/AIO workshop)

Related Episodes

  • Episode on AI + studios
  • Episode on coaching

Work with Jackie Murphy


SPEAKER_00:

Welcome to the Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their role as CEO. If you are ready to show up with passion, take your business seriously, and scale to new heights without earning out, you are in the right place. I'm your host, Jackie Murphy, an award-winning certified business coach with over 12 years of experience inside the yoga industry. I have seen firsthand what it takes to build a profitable and scalable business. Join me as we dive into strategies, insights, and real-world advice that will help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your students. It's time to embrace your inner CEO and make more money without working more. This is just the beginning. Hello and welcome back to the Studio CEO podcast. I am Jackie Murphy and I am delighted to be here with you today. And I am delighted that you are here today. If you have been listening to this podcast for years, I just want to say thank you so much for coming back week after week and listening to grow your business while I grow my business. I really love that you are here. And if you have just pressed play on a random episode on a random podcast to help you grow your yoga and Pilates business, I want to say, hey, it's really nice to meet you. I'm so glad you're here. I hope that you find the support that you're looking for to make your dreams a reality. In today's episode, we're gonna go into my predictions for 2026 for the yoga and Pilates industry. This podcast is so fun for me to do. My top strength, and I'm referring to the strengths finders test. My top strength is futuristic, meaning the thing that comes most naturally, the thing that I am best at, that's easiest for me, is thinking about the future, creating a vision, and then making that a reality. It's what I do in my own business and it's what I help my clients do. And in this podcast, I really feel like I'm just leaning into that strength of looking at where do I think the industry is going in 2026 and sharing that with y'all. So we're gonna go through my list. If you agree with me, great, let me know. Send me a message. I'm on Instagram at studio CEO official. And if you don't agree with me, that is also great. Let's have a conversation. Let's get into it. Send me a message at studio CEO official. I say let's get into it. I don't mean fight. Let's just have a conversation. It's okay if you disagree with me. Okay, so let's just start with data because that's where I like to start really any conversation. If you're a client, you know that one of my first questions is let's look at the data. In 2025, we saw growth as an industry. And they are estimating by 2035, so within the next nine years now, that the industry will be at$521 billion. That is massive growth. And this is not something new. This is something I actually talked about in last year's predictions when we talked about 2025. The yoga and Pilates industry is growing at a rate of 14.3% year over year. Now, to give you some context, most industries like good growth is around 9% year over year. So we are exceeding like good normal average growth for industries, and we are seeing 14.3% growth, which is incredible. There's a lot of different reasons that that is happening. I don't foresee that not continuing to happen in 2026, like in any way. It is such a fun time to be in this industry as we see Pilates really grow, as we see more innovative practices come about, as we see the data that we have become more detailed and thorough. Like all of that is going to help us grow. So the just start there. If the industry is going to keep growing, and you've probably already seen growth, I think I talked about this on a recent episode. There were like three Pilates studios that opened within a block of each other within months down where I live. And I was so happy about it because, like, that's amazing. There hasn't been any. And now there's multiple different options. So, what does that mean for you as the business owner? As a consumer, me, there's multiple different options. And that gives me the opportunity to take a class there, see if I like it, take a class there, see if I like it, see if I fit into the community at this place or that place. What that means for you as the business owner is that when there's more businesses in the yoga and Pilates industry, you have to be more specific and have more clarity on your messaging. You really need to dial in who you are specifically for, what that person wants, what do they care about the most? What are the results that they're after? What's bringing them in? And your messaging has to match that. We are so far past the days where you can be like, yoga has benefits, like less back pain, yoga will help you de stress. No. Those things are true, and the benefits haven't changed, but the way that we talk about them and who we are talking to has changed. The consumer today has more options, which means you have to be more clear and stand out. The consumer today is also so much smarter about wellness in general. So the example that I want to give you here, I am 34 years old. And what I've noticed over the past few years, also coming into my 30s, is that it is widely talked about with my friends, with people in my network around the same age, that we all know we need to do strength training. We all are aware that past 30, like the muscle mass starts to decline. That level of intelligence from your potential student or from the consumer did not used to exist in the industry. And so not only do you need to be really clear about who you are for, but you need to be able to talk to them in a way where they already know what they're looking for, they understand what's important, and they know why it's important for their life specifically. That means you're more specific, you're more detailed, you're literally creating better messaging for a smarter consumer in 2026. Now, I don't mean just start using jargon. Please don't do that. Still not good marketing, right? Like some basic marketing skills are gonna need to be used here on top of what I'm saying. But what I am saying is that if you have been using the same marketing for five years, 10 years, or you're really just still feeling generic, here are all the classes available for you. New students come try us out. Like we need to take your marketing and dial it up so that you stand out and you're really clear and specific about what you offer as a business. The consumers are smarter and the consumers are also more values-driven, meaning that they care about what you care about. They want to know what you stand for, what you believe in, what's important to you. And not only do they want to know that, they want to be shown that in your marketing. So I feel like for this industry, there's a unique balance between like your business, and at the same time, we all know you're a human. We all know that you're a mom that goes home to their kids after they are done at the studio for the day. And so bring that into your story, bring that into your marketing, that this is the lifestyle that we're having based on the values that we have, and this is what I offer my community, and this is who I am, and the personal side, and this is what matters to me. That is going to help you stand out even more. Now, this one kind of goes into that one, it's along the same lines. I recently, I'm gonna backwards get into this one. I recently got a brick. Do y'all have a brick? This is an amazing device for your phone. You can do what they call brick your phone, which I'm doing air quotes, and it essentially like locks you out of all of the apps that you don't want to be in at that point in time. And you get to pick the time and what apps and all of that. So for me, when I shut down with work for the day, I go brick my phone, meaning that when I'm with my kids, there's not even a chance that I'm going to open TikTok and scroll because I can't. Now, do I wish I had enough self-control to just not open TikTok? I do. I do wish that. But I reality is the brick is actually very helpful. It's literally changing the game where I feel more present, more clear, less distracted, less overwhelmed. Like when I'm in my life, I'm just in my life, feels amazing. I am not the only one. Again, like there's so many people that I know that have just recently got a brick, have been using a brick, or like I just want to scroll less, be on my phone less, be on social media less. I want to be more present. It's kind of like this idea that we used to use, this is from a meme I saw, we used to use the internet as a break from reality. And now we're using reality as a break from the internet because it's been so deeply entrenched in our lives. So, what that means for you is that if people are really leaning more towards real presence, being in the moment, you know, having that break from the internet, they're going to be scrolling less intentionally. So, your marketing, when they are scrolling, needs to capture their attention and create attention of people who don't know you, like generate new attention very quickly within eight seconds. That's our attention span right now. Really, they say within three seconds. It needs to capture their attention. Most people will watch until eight seconds. In order for you to do that, you have to create better content. You have to create better marketing that really connects with your ideal student or your ideal client. The other thing that I'll say here is that I really genuinely believe that you can't rely just on organic marketing alone anymore. So it used to be specifically, let's talk about boutique studios. Like it used to be that if you are a boutique studio, there might be two of three of you in the neighborhood, and you could really do a lot of word of mouth and referral and grassroots marketing, and people would start to talk about you and that that conversation would bring a lot of new students in. And I don't think that's totally gone, right? You're still gonna trust your neighbor who recommends a class that they love. However, there are more options now, there's more competition now, and the consumer is smarter. Do y'all see the pattern? So if the consumer is smarter, what that means is that they know exactly what they want. They're not really like, oh, I'll trust my neighbor because my neighbor might be taking the class I want. They're like, no, I want X type of class for X type of benefit, and so I'm gonna go find that. Right? So it's it's going to be more important than ever that you support your organic marketing, your grassroots marketing with paid advertising because your consumer is smarter, there's more competition, but also back to the scrolling. If people are scrolling less and you're only posting organic marketing, Instagram is likely to show 1% of your organic audience your posts. Like it's so small that if you are relying just on that, you're missing so many people who could see the post, like it, come in, take a class, become a member. And so we want to use what's working organically, put paid ads behind it so that you are literally increasing the number of people who see the marketing that you put out there. We're working with the algorithm, we're working with Meadow, with Google, so that you show up at the top. The other little caveat I'll put here, this is very much a stream of conscious episode. So hope you're following. Let me know if you like this style or more organized when I have like three bullet points style. The other caveat that I'll put here though is we just did a workshop inside the studio CEO program about AEO or AIO. This is answer engine optimization that your studio can come up or your business can come up when someone asks a question in Google and Jim and I answers, or someone asks a question in chat, or Claude, and your business being the top result. So that's also like the piece of marketing that I want to just say like that's gonna get more important because that's not going anywhere. It's only gonna grow. Your SEO is not gonna do what it used to do. Cool. So we've talked about growth is staying. Growth is staying, which means more competition. That's not a bad thing. That means more people taking care of their wellness. It's only a bad thing if you don't have clear messaging and specific messaging and you're not clear on your values or who you're for. So your marketing is gonna have to get better. And that's okay. That's marketing is a skill. You can get better at any skill when you set your mind to it. Which actually perfectly brings me to my next point. Coaching in this industry is going to become a non-negotiable. And like, hell yeah, this is good for me and my business. Let's just be honest and up front. But that's not where this is coming from. Over last year, I saw multiple studio softwares or booking softwares that my clients use start to offer some sort of coaching with the software subscription. Now, outside of the yoga and Pilates world, let's say in the coaching industry where I am, this is not a new thing. So I use a software called Hyros for my ads and they offer coaching, right? Like it's it's a thing that has always kind of been happening. It's newer for the yoga and Pilates space. So if you start to use this booking software, you're going to get a monthly coaching call to help talk strategy and how to grow your business. The reason that this is happening is because these software companies are starting to see that with all the data that is now available for businesses, people are going to need a way to understand that data, to make the most of that data. And I really think that yoga and Pilates businesses are really, really across the board starting to think like business owners instead of just a teacher. And I say just a teacher, I do not mean it like that. But this was where I started my whole business from. Like that was my philosophy from the get-go is that you have to think like a business owner, you have to think like a studio CEO and you have to operate like that first and foremost, and then you get to deliver or teach the service that you're really good at. And like I have seen that shift while I have been in this coaching business, and I love it because that is true. You can't just pop open a business and not have business skills and not have the support and not have data and expect profit and expect like steady, seamless cash flow. Like business takes business skills, business skills are learnable. Now there's lots of opportunities for you to start to learn those business skills. So when you're thinking about growing your business this year, or you're thinking about opening another studio, or you're thinking about opening your first studio, I across the board think that most people are at least listening to this podcast, or they're hiring a business coach, or they're taking up that software company on the call that they're offering. And they're getting some sort of business education now, along with whatever certification they have. So, what does that mean for you? Well, you're ahead of the game because you are listening to this podcast right now. So, congratulations. And if you're listening to this podcast, the studio down the street is listening to the podcast, or the other person that sells teacher training online is listening to a podcast. And so just knowing that like your marketing skills are gonna have to increase, your ability to really think like a business owner, to think like a studio CEO is also going to have to increase. It's no longer a nice-to-have option to add on, but there are so many ways for you to get that education, those business skills, the mentorship, the coaching that are really gonna help you take your business to the next level. Now, seamlessly, I will tell you that from my own personal experience, I would not hire a software company to be my business coach because a software company is really good at software. And I'm not saying you can't use their call that they're offering, but I I have specifically gone through coaching certification so that my coaching skills actually end up, like they they lead my clients to implementation and real results. Just because you can talk about business or teach business skills doesn't mean that the people you are talking to are going to create results in their business. I've always kind of thought about it like this. There are a ton of coaches out there that their entire marketing plan is just screenshots of how much money they made or their last Gucci bag that they purchased. And if you don't know what I'm talking about, just you're blessed. But if you do know what I'm talking about, you've probably seen a reel recently that's like make a hundred million dollars in two hours. Here's how we did it. Their marketing plan is their own results. I kind of view that as like a yoga teacher's marketing plan only being pictures of them doing handstand or like sitting in full lotus. Just because that coach has results itself, just because that teacher can do handstand, doesn't mean that teacher is really good at teaching other people how to do handstand. So you'll notice in my own marketing, I am quick to talk about client case studies. I'm quick to show you client results. I don't really spend a ton of time talking about my own results because that's not the point. Y'all care more about you getting the result than you do about me, and I'm okay with that. I'll tell you all about me if you want to get to know me. And at the same time, like what we care about is your business growing, right? So make sure that when you're going to hire someone to help you grow your business, their main intention is your business growth, not their business growth. Okay. I could do a whole podcast on that, but let me step off that topic. All right. So another shift that I think we're seeing in the industry next year is this is kind of already happening last year. Like I really saw this happening last year. I only think it's gonna get more important in. 2026. People, clients listening to this podcast, like you are starting to care more about sustainability, predictable cash flow than they're caring about like big quick jumps in revenue. And I have this same conversation. Anytime someone comes to me is like, I'm thinking about opening Studio Two, or I'm thinking about adding this offer, I'm thinking about doing this thing in my business to grow. What I always bring it back to is yes, we can do that. And can we make it sustainable? Because if you want to be a part of the massive growth that this industry is going to have, that$521 billion by 2035, guess what? You have to be around in 2035, which means your business needs to last the next nine or 10 years. In order for your business to last the next nine or 10 years, we have to make sure that it's sustainable and it's something that you can show up for day after day, month after month, year after year. It is not fun to hustle in January and be burnt out by February. It is not fun to push as hard as you can January through May and then just hate the whole summer and dread your business the whole summer and feel super slow and worried, stressed about cash. No one wants that anymore. And this kind of goes with people getting more business minded in the sense that we're starting to ask the question: how can I create profit sustainably? How can I generate high revenue in the months that, yes, there's a lot of new students walking in the door? So that in the slower months when people are taking vacation or pausing their memberships or taking a break, I already have that money put aside. I'm not stressed, I'm not strapped for cash, but it is there. And in order for that to happen, for you to get to the place where sustainability is really the main focus and the main goal, you have to look at data. You have to look consistently at a profit and loss statement, at how many new leads you got, at how many new students came in, how many new members you got, how many members left. You have to consistently be able to look at this data, read the data, and then make strategic decisions from the data. Data is going to get more and more available in 2026. It already is. You have more access. If you're on Walla, you have access to so much data now that you used to have to manly pull yourself or figure out yourself. Now it's all being given to you. But you still are going to have to pull some data, or you're gonna have to take what your software company is telling you, and you're gonna have to put it into a spreadsheet and you're gonna have to analyze it and make sure it's actually accurate and really utilize the data in a smart way. So let me give you an example of how we could use data in a smart way. Most consumers these days, with all of their options, are taking a little bit longer to buy. So while we usually see around 30% of new students that come in on your intro offer, whoa, convert to membership. That means 70% of those people who did your intro offer didn't convert to membership. What has happened in the past is like we forget about those 70%. We maybe will send an email that's automated in six months that says, we miss you, come back in for a class. But that isn't strategically building a client journey or a member journey that shows them who you are, what your values are, what you care about, why they should care about your membership, why they should care about your community. When you have the data in front of you, you can take your client journey, someone going from new student to new member, and elongate it and say, you know what? Maybe they didn't purchase membership in their first two-week offer, but they might purchase at week six when we consistently nurture them with what we know they care about, the results that they want, getting clear on who they are, how we can serve them, showing them who we are. Maybe they don't buy at six weeks, but we continue to nurture them for another six weeks and we offer them another trial. And we're gonna get smarter as we go with the more data that we have, so that you can actually start to make more money from that data. But it's different than just being like quick look at data, saw what I need to saw. 30% of people converted. Okay, move on next month, or let's do a flash sale. It's going deep with the data. That's my prediction. The data is gonna be everywhere. We have to go deep with it. You have to really know how to understand it, take it in, and then use it in your business. Okay, now with it like a shift towards sustainability of wanting to be here over 10 years. The other thing that I think is gonna get more and more clear, and is already so clear, but is more important in 2026 to not be on a roller coaster, right? You're gonna look at your data, you're gonna start to strategically plan for the months that are slower, plan for the months that are higher so that you can have a business that feels steady. That's like what I hear from my clients the most. I just want to feel steady. I want to know and be able to predict what our revenue is gonna be for the next 12 months and like see that come in. And y'all, you can do that. That is doable for you. I'm not saying it can happen overnight. It'll take work, business takes work, and it is possible for you to have like a 12-month clear plan of what revenue is gonna come in. And not only that, one thing that I do with my clients is help them create a 12-month calendar of each month. What are they running? What's the focus? What's the marketing message? Where are we selling, sending people, what are we selling? And once you do that once, you get to repeat it and repeat it and repeat it. And it starts to become easier and easier and easier and more predictable. And you get better at doing the challenge that you did last year, you get better at doing the gift card sale that you did last year, and this is where real sustainable growth starts to happen. So you're gonna get off of this roller coaster, you're gonna have to start to have a clear plan for 12 months, get out of burnout, and part of that in 2026 is that your team is going to become more and more and more important. In the past, y'all, I've been in this industry. I always have to do the math mentally in my head. 14 years, 14 years now. And when I first started, it was like not questioned. There's a studio owner, there's a studio manager, and there are teachers. And that is the team that you have. And that was it. And I think that structure is gone. I don't think it really was ever helpful, especially if you made your best teacher. You hired your most talented teacher as your studio manager. Those are two different skill sets. But I don't think it's really giving owners the support they need in the business. And so some of my clients that did the best in 2025 actually have different roles for different skill sets and talents in the business. So they have pulled apart, there is no studio manager. They have pulled apart the studio manager role. And yeah, some AI is doing some of that role. Like it can now. And AI can't do a lot of the role, right? We're not there yet with AI. And so they have a specific marketing specialist, and they have a specific teacher development lead, and they have someone who's just focused on the business management, different than managing teachers and subs and um studio construction and the building itself. I think that is where we're going. A virtual assistant. I think as we look at sustainability, we're going to look at specializing. Is that the right word? We're gonna look at breaking down the studio manager job description into different roles that actually suit the people and very clearly define who's doing what, who's responsible for what, so that the business functions and operates really, really well. I have seen it time again, but the person who's really great at marketing, really great at marketing, is probably not the best person to help grow a teacher to onboard them, to help them give class feedback. Can they probably do both? Yeah. I think we all have the ability to be adaptable and learn and grow and do whatever we need to do, but all of us come in with our own strengths. And so when you're looking at 2026, one of the things that I think is gonna be so important is does my team actually support me and that I feel less stressed, more held, and less burnt out from the team I have? Or am I piling too much on one person, studio manager or business manager, and expecting them to do things that they're really not good at, which ends up back on my plate or with me micromanaging or with me stepping in and me being burnt out. Now, this isn't just like a studio manager brick and mortar situation. This is also true for online business. So if you're building an online business, having a team that helps you do what you are really good at within the business is going to help you stay in the game for longer. So that is gonna become more and more and more important. And the other thing that I was gonna mention here is that the number one problem that I think I saw studios deal with last year, these are studios that are sustainable, have good cash flow, and are running well. Their number one problem is having enough teachers. And so I think there really will be this awareness to the fact that having a certification at your studio is one, a great revenue generator, but also really, really helps with a hiring pipeline of always having teachers who you could hire if it were time for you to grow or if you needed to replace a teacher or whatever was happening. I think there's a way to do it ethically. I think there's a way to do it that supports your business, supports the teacher, and is a win-win for everyone all around. And if not that, right, if you're not bringing a certification into your business, I think that studios' businesses are gonna have a much more clear onboarding program so that you can hire anyone that got certified anywhere and teach them how to teach your format, teach your method, teach your values. That is gonna become more common because we do need more teachers at the rate of growth. We do need more teachers out there right now, which is great if you're a teacher. There's lots of opportunity. Okay, that's gonna wrap up my stream of consciousness episode on predictions for 2026. I can't wait to hear from you about this episode. If you have questions, agree, disagree, send me a message on Instagram. And if you're like Jackie, I hear you. Business coaching is gonna be key. It's being offered many different places, but I want to work with you. Guess what? I would be honored and I would absolutely love to be your business coach. I am definitely not going anywhere. So part of being sustainable, steadfast, and very clear on who I'm serving, like this is you are exactly who I'm meant to serve and what I'm meant to do. And so I would love to help you inside of the studio CEO program. The studio CEO program is a 12-month program where you learn the business skills to help you clarify your MVO, which is your main offer. Get really clear on how to get attention in your marketing, how to sell strategically and really, really well, how to deliver in a way that you retain people, and most importantly, in my opinion, I don't know, they're all important. How to think like a business owner because you can have all the strategy in the world, but if you don't have the ability to know how to be a business owner, it's really hard to put it into place. So that is the studio CEO program. It comes with weekly coaching calls where you can raise your hand, get coached, ask your specific question. It comes with written coaching. So Monday through Friday, I'm in our community and I'm answering questions and I'm helping people there, which also means it comes with community. Other business owners who are growing and doing what you're doing in 2026, they're there as well. And to make your life easier, we love a little done for you. Yeah, or done with you, we'll call it. It all comes with four weekly trending reels. So if marketing is going to be one of your focuses in 2026, and it should be, creating reels is going to be key, especially if you're growing in some social media capacity, which you probably are. That means you get a trending audio, a hook, and a caption. Four of those sent to you every single week to make your marketing super simple. So you don't really need to go hire a social media agency unless you want to, but you could just use this and put out more marketing. This marketing is industry specific. I create it myself every week with you guys in mind of what I know would help create more new students and more sales. So I can't tell you that, like, my goal is not for you to go viral. That's not the point. But my goal is to help you make more money on social media. So those reels are included. There's also lots of bonus workshops that I would sit here and list, but you can click the link in the bio and link in the bio, link in the show notes and check out the studio CEO program. I absolutely love to have you this year in 2026 and help you grow your business. I'm excited for our industry. I'm excited for what's coming. Yo, Pilates is gonna keep popping off. I think there will be a pendulum swing at some point where it's a little less trendy and it shifts back to yoga or finds somewhere in the middle, like a scope glass, who knows? But it's gonna, we're all gonna keep growing. And you deserve to be a part of that growth in a way that feels sustainable for years and years to come. So if you'd like to do that, join us inside the studio CEO program, and I will talk to y'all in the next episode.