The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

10 Business Philosophies That Built a $1.5M Coaching Business

• Jackie Murphy • Episode 50

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What does it actually take to build a seven-figure coaching business? In this episode, Jackie Murphy pulls back the curtain on the 10 core business philosophies that guided every major decision in scaling her coaching business to $1.5 million in revenue—without burning out.

This isn't about tactics or quick wins. It's about the foundational beliefs that shape how you build, how you scale, and how you create a business that serves your life instead of consuming it.

You'll learn:

  • Why returning to foundations (like going back to the ballet barre) is what you do when you're stuck
  • How marketing became the #1 skill that unlocked everything
  • Why sales is service—and the client conversation that changed everything
  • How to make decisions using both data and intuition
  • Why boring, predictable businesses make more money than chaotic ones
  • The year Jackie focused on ONE thing and doubled her revenue
  • The baseboard story that teaches the power of tiny tweaks
  • How building with intention from day one creates long-term sustainability
  • Why problems scale but strategies scale too—and what that means for your business

Listen now if you're ready to build a business that's profitable AND sustainable


Key Takeaways

✅ Foundations aren't a one-time thing—return to them when you're stuck. Check your messaging, offer, and framework before creating something new.

✅ Marketing is the #1 skill that unlocks everything else. If people don't know you exist, your expertise doesn't matter.

✅ Sales is service when you believe in your work. Helping someone say yes to transformation is your responsibility, not manipulation.

✅ Use data AND intuition—data tells you what happened, intuition guides what to do next.

✅ Boring businesses make money—predictable, repeatable systems create freedom and profitability.

✅ Stop outsourcing your confidence—you already know more than you think. Trust your expertise.

✅ Momentum comes from focus—pick ONE priority and go all in. That's how revenue doubles.

✅ Tiny tweaks create massive results—like cleaning baseboards, find the small thing holding everything back.

✅ How you build now is how you'll experience it later—build with intention and sustainability from day one.

✅ Problems scale, strategies scale—fix root problems deeply instead of trying to outrun them with more effort.


About Jackie Murphy

Jackie Murphy is a business coach specializing in helping yoga, Pilates, barre, and boutique fitness studio owners transition from teacher mindset to CEO leadership. She runs the Studio CEO Program and Grow Mastermind, hosts the Studio CEO podcast, and operates Run Like Clockwork as an Asana/ClickUp expert and project management consultant. Jackie has built her coaching business to $1.5 million in revenue by focusing on sustainable growth, systems, and strategic marketing.

Work with Jackie Murphy


SPEAKER_00:

Welcome to the Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their role as CEO. If you are ready to show up with passion, take your business seriously, and scale to new heights without earning out, you are in the right place. I'm your host, Jackie Murphy, an award-winning certified business coach with over 12 years of experience inside the yoga industry. I have seen firsthand what it takes to build a profitable and scalable business. Join me as we dive into strategies, insights, and real-world advice that will help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your students. It's time to embrace your inner CEO and make more money without working more. This is just the beginning. Hello. Welcome back to the Studio CEO podcast. How are you? I'm Jackie Murphy and I'm doing really great. I have my Christmas coffee mug. I am cozy. It's cold outside, but sunny. And today's episode is going to be a little bit different. I'm really imagining like talking to you, whether we're on a walk or we're drinking coffee together, or, you know, I'm talking at you while you cook dinner, whatever it may be. I'm just so grateful to be in your earbuds. And I want to give you kind of a peek behind the curtain episode, pulling back the 10 most influential business philosophies that have helped me build a$1.5 million coaching business, but also helped me open different studios, grow teams, lead teacher trainings, and have success within the yoga and Pilates industry. So many of us come into yoga and Pilates because we find a passion for it. And with that, what I didn't do after getting certified and knowing that like teaching yoga was what I wanted to do with my life, I didn't go out and get an MBA. And so learning how to think about business and create sustainable, successful businesses was really something that I had to go through the hard way over, you know, the 13 years I've been in this industry and in the coaching business for the last few years as well. These philosophies have really helped me and shaped my thinking so that I don't really ever hit plateaus. We have continued to grow year over year in this business and will continue to grow next year as well. And I think that is what so many of us want. We want to continue to grow in our businesses. We want to understand how to make this sustainable over the long haul and really understanding someone else's philosophies and how they think about things can totally alter the way that you show up to your business. So I really hope these are helpful for you. I'm gonna break them down one through ten. Sound good? Okay, so let's start with a story for number one. I grew up dancing. I started at the age of three. I was the kind of kid that danced five, six days out of the week for multiple hours a day, and I loved it. That was my first love, my first passion. And this was in high school. I really wanted to be placed in ballet A. This was like the top ballet class that you could get into. And I got placed into ballet B. And I was like, oh my gosh, I really want to be in the next level. I thought I was gonna get there this year. And so I went to the ballet teacher and I was like, I really want to be in ballet A. What can I do to get there? What can I do to join that class? Which like props me as a high schooler being like, let's ask a question about how we can get where we want to go. Way to go, little Jackie. And my ballet teacher, she looked at me and she was like, you know, Jackie, like you have technique and you have talent, but if you really want to get to ballet A, what you should do every single week is take ballet D. Now, if you're tracking with the alphabet thing, ballet D was like the lowest level class in our company. And that has forever been in my head because she was so right. Your foundational technique, specifically in ballet, is what allows you allows you to get better and better and more advanced as a dancer. And so going to spend time on my foundational technique was literally the thing that I needed to do to go to ballet A. So the first philosophy that I'm gonna give you is that the foundations of business are always important for you to come back to. If your business isn't growing, if you are not hitting the numbers that you want to be hitting, whether it's conversions or new students or whether it's just revenue or profit, if you're not hitting those numbers, rather than going to find some more advanced strategy, what I think is more impactful and will work better is if you go back to the foundational pieces of business. There is probably right now in your business a foundational piece that you can revisit, that you could tweak, and that would lead to massive shifts. One mistake that I see in the business world is that people will come to me sometimes and they'll say, Hey, I'm more advanced than this. I am further along than this. And that was me to my ballet teacher, right? And I'm not saying that there isn't a time and place for super advanced strategy to implement if you have the systems and the people. But I don't ever believe that we kind of like get better than, more advanced than the foundational elements of business, knowing your offer in and out, refining it, making it better, marketing well as a skill set, selling well as a skill set, delivering so you retain more people or win back people, get more referrals, and really leading yourself and your mindset as a business owner. To me, those are the five foundational core pieces that if you are stuck and you are not growing, I would go back and revisit those and think about what foundational piece could I work on? Could I get better alignment in, if you will? And that foundational piece will help me make the jump to the next level. Let me give you a business example of this. And I do have a fear that this podcast might be a little bit long because I want to tell lots of stories, but here we go. One of the foundational pieces is selling and specifically making calls to action to the next right step in your student journey. This is a piece that even if you know it's important, is so easily missed or disorganized as you grow. So for example, a new student lands on your website page. Is there a new student button for them to click? From that new student button, is it just a simple form for them to fill out? From that form for them to fill out, is the next step to buy really easy? From the buying, is the next step to book a class really easy? And you may be like, yes, Jackie, it's all there. But I promise you, I almost guarantee it that if you were to go with fresh eyes to your business ecosystem, somewhere in that, the piece of the new student journey is getting missed. So it may be beautiful on your website, but your Instagram link is something different. Or it may be beautiful on your Instagram link, but the ad that you're running on Google or the website that's linked to your Google business profile is something different. And so the the journey, the foundational piece of just invite someone to the next right offer needs to be revisited again and again and again. If you, let's say you do one-on-one privates with people, if you haven't had a lot of people booking consultation calls or wanting to inquire about privates recently, I would go back and literally look at how frequent, how compelling, and how often have I been selling that consultation call in my email, in my stories. Am I inviting people to the next right step? Well, and I think we all go through times where we're like, whoop, nope, haven't been doing that, or whoop, it's just got a little disorganized over here. And so always come back to that. That's philosophy number one. The foundations you never grow out of. The foundations are so key. And if you're stuck, go back to them and figure out which foundational piece needs tweaking. Philosophy number two is that marketing is the number one skill that you need to have in your yoga and Pilates business. And I have an entire workshop on this. You can click the link in the show notes and get these three marketing mistakes workshop. So marketing as a skill means getting really, really good at using the words, the tone, the energy, the voice, your face, like your presence to create a curiosity, right? And compel people to take the next right step. What marketing is not is sending a newsletter. That may be an element of your marketing, it may be a piece in your marketing ecosystem, but that is not marketing. And so I really want you to think about if marketing is a skill, then what you need to identify if you aren't getting the number of new students that you want in your business, is where is that skill set lacking? Or where can I develop that skill set further? So when you understand that marketing is something that you're always doing, always developing, always getting better at, you are not ever going to be waiting for you to go viral or be discovered. You'll kind of realize that like that doesn't even happen. And you'll realize that the best communicator wins, the best marketer wins in business, not necessarily the best teacher or the best trainer or the best studio. It is truly about your marketing game. Marketing is what unlocks everything, it creates awareness, it creates demand, and it helps you build a new business. Now, when you first start out, when I first started this coaching business, I'll just tell you the story. I had a team underneath me that I could turn to and say, hey, I'm gonna start coaching people on how to create a business in this industry. Does anyone want it? That was the extent of my marketing needed at that time because I had trust, I had authority, they knew I had expertise that I didn't need to go out and post a bunch. I didn't need to go out and run ads. I genuinely needed to just go talk to people. That is typically where your marketing starts. Now, I have probably too much, too much ambition for my own good, but I love how ambitious I am. So I'm definitely making a joke there. And I always want to keep growing. So over time, I started to realize all right, if I'm gonna continue to grow this business, I'm going to need to continue to get better and better at marketing and saying the right words and attracting people. And then specifically, it was when my second son was born. He was born in October of 2022. He just turned three. And he just came at the best time. But when he was born, I realized before that to take a maternity leave, I would need to get really, really good at specifically marketing really well with words on social media and a sales page because I wanted to make money while I was on maternity leave and I wasn't going to be taking sales calls. I wasn't going to be posting. I was going to be dealing with a newborn. And so I spent a lot of time getting really good at writing copy that created curiosity and grabbed attention and was compelling. And then I came back and I went back into business and I wanted to grow again. And at this point in time, I was like, you know what? Let me dust off this old skill that I had running ads for the studio and let me go back to ads in my business. And then ads became a big part of my marketing strategy. Now I'm telling you this whole long story to say marketing is something that is so, so, so important. It's a skill that you have to focus on. And I do not mean sending newsletters or posting to Instagram. But I also want you to hear that this skill and your ability to market to more people in a more efficient way develops over time in business. And it is not like a one-time quick fix thing. It's definitely something that you want to have resilience when you go to market in some way new, and you're going to have a lot of grace and a lot of willingness to fail and learn, which we're going to talk about that as we go through the next philosophies. Okay, philosophy number three is that selling is service. If you've been around the block with me for any amount of time, you have probably heard me say this in the exact words before. Genuinely, I remember feeling so terrified to get on Instagram stories and sell our membership because I thought selling was sleazy, it was convincing, it was unethical, even. I thought I would be manipulating people. And listen, y'all, there are some manipulative sales tactics. And I dare to say they are being used on you on Instagram. I have just recently fallen prey to some of those sales tactics, which is a story for another day. Let me know if you want to hear that one. Biggest uh mistake in my investment journey as a coach so far. That's a story for another day. But sales is service when you do it in an ethical way. When your heart is really there to help someone make a decision or say yes to the transformation they already want, or say no if it's genuinely not for them. When you are coming from that place, it it literally helps them make a decision, take one thing out of their mental to-do list, which relieves stress and anxiety and depression, and it helps them move closer to the thing that they want in their life. So I told you like there was a time where I was so terrified to open up Instagram and sell memberships. And eventually, over time and through coaching myself, I got to the place where I understood that it was literally my job to go out there and tell people what was possible for them, what was available to them. And I got so comfortable just showing up and talking to people about the offer from a super detached place of like, listen, I'm not gonna convince you or push you or manipulate you, but I am gonna tell you that being a part of this membership in this community can be incredible for you. And from that place, I now genuinely have the best time in my business when I am selling. And I also feel really aligned that I'm never going to um misrepresent what I'm offering or oversell what I'm offering, which again is a story for another day. Okay. Philosophy number four is that we make data-driven decisions. Your data in your business is literally your roadmap to what needs to shift and what foundational piece you need to work on, where you need to go with your marketing, what you can do with your sales. Without your data, it is like driving a car blindfolded. You have no idea where you're going. And I want you to know that becoming friends with your data is a relationship that you can have. That is something that you can build where you feel great about tracking your revenue, your expenses, when you literally know your profit margin every single month. We don't talk about this enough in this industry. Like your profit margins, if you own a brick and mortar, they're not gonna be 50%, most likely. That's not average. And anyone telling you that's where they should be is kind of setting you up for failure and disappointment. Your profit margin is gonna be from 20 to 30%. That's an excellent profit margin for a brick and mortar. If you're an online business, you are gonna see a profit margin a lot higher. You could see a 50, 60, 70% profit margin. And if you're running retreats, it's also very lower, typically more like a brick and mortar because you're paying for a physical space to take the retreat. Knowing that data is going to save you heartache. It's gonna save you stress, it's gonna save you a freakout. Your data is going to be the driver of your next decision in your business. And if you don't have that data, that is the work that I would recommend that you do right now, today. So let me tell you how we use this. I mean, we use data all the time in my business, but let me give you like a real example that's happening right now. I have recently decided that I am getting back together with Instagram. I have my ads have scaled. I feel really good about paid advertising. We have SEO going. I have this podcast. Like, I have other forms of media where me being on Instagram doesn't have to happen, which y'all is how I like to run my business. Like, I don't want all my eggs in one basket when it comes to marketing. But I've had this insight of like, I want to get back to Instagram because I miss talking to you. I miss showing up. I miss showing you my life. I miss showing you like what I've created because I've created this business. So as I shift back to Instagram, every single week, we are gonna look at every post that went out, which one got the most engagement, engagement rate. We're gonna look at website clicks, we're gonna look at video views, how long are they viewing? We are gonna look at all of the data that Instagram can give us and from that data decide which hook to use the next week, which marketing piece to reuse in a podcast, like which thing to use because of the data has already proven that it works. That is how you should be operating. Then I like to add a little intuition because I have a little bit of woo in me. I think that when you pair data and intuition together, it's like a good wine and cheese pairing. It's like a peanut butter and jelly situation. Your data should either support what your intuition is already saying, or your data should be the kickstart and then your intuition support the data, if that makes sense. So let's say that like intuitively you feel like you need to work on conversion, but the data actually says you just need to get more people on your page. We're gonna shift and we're gonna follow the data there. But let's flip that, right? Like, let's say the data says that you need to get new leads and your intuition is like, yeah, it's time for TikTok. We're gonna follow that. So it's a beautiful pairing of data with intuition so that you can use both together in this business and you can pivot based on your intuition, and that often leads to the most successful stuff. Okay. We got a lot of philosophies to go through. You sticking with me? Number five. I don't know how you're gonna feel about this one. Business is meant to be boring-ish. When you look at it, really business is a game of getting people to know about you and helping those people make a decision to buy from you. That game, when it's predictable, when it's repeatable, it actually should be a little boring. Your joy and your love and your passion can also be there, but your business shouldn't feel like a roller coaster with super high highs and super low lows. It really should be like we are gonna spend three to six months building a funnel so that people purchase our course. Now I'm literally talking from experience, right? So I have spent the last we started in July. Yeah. So the last six months essentially building out a funnel to sell the studio CEO program. None of that is super exciting. Like looking at ads and analyzing data and making small tweaks to emails and like integrating the things that we need to integrate. It's not like I'm like jumping up and down every single day. Like this is the most exciting thing I've ever done. But you know what is exciting? It's so exciting to talk to you when you join. When I get to, we're offering this bonus right now where if you pay in full, you get a one-on-one 45-minute session with me, which is a$1,200 value. When I get to talk to you, and sometimes when I get to talk to you and your team, I freaking love it. Because when you bring your business to me, I can see so very clearly what tweaks you need to make and how you can make them to see much more growth in your business or changes in what your business is doing. And that is the best part. Hearing your stories, getting to know where you're located, helping you work through the problems that you're having, that is still fun. But like the actual quote unquote business things, those are meant to be boring. And so if you want to take this philosophy, what I want you to think about is boring businesses make money. Like when you do one thing really, really well and you take time and energy and effort to do that thing really, really well without shifting or changing or pivoting or new strategy or new offer or opening six studios at the same time. Like when you get it to be boring, it makes so much more money sustainably. A chaotic business is probably gonna burn you out. I want you to build something repeatable. So if you're out in the place where you're like, oh, another week of social media posts, this is so boring. Yes, girl, yes, you are on the right track. And have fun where you can have fun, but like keep it boring. Number six. I feel like we need a moment for this one. There was a time where I thought that someone else had an answer or strategy that I was just missing. That if I could find that right person, this new person I just found on Instagram, they must have the missing strategy. Look at everything they've done. Y'all people lie. I was just at a coach's event and we were talking about how in the coaching industry the bar can be sometimes so very low. Like there are people, coaches out there, who literally just put a revenue number in their Instagram bio so that you buy from them. And it is a lie. Specifically, the story that I was being told was this one coach told someone to tell everyone that she had made$400,000 because it was on her manifestation lift and she was manifestation list and she was going to eventually make it. I'm sorry, what? That's not ethical. We don't do that here. However, when people do that, it is so easy for you to drop into self-doubt and question yourself because how are they getting there faster? Oh my gosh, what are they, what do they have? What are they doing that I'm missing? What secret do they have that I don't have? So the philosophy is that thinking someone else has the answer will slow you down. Always. Listen, I'm here to teach business skills. I'm not here to give you a magic bullet. I'm here so that you can literally sit back and be like, I could sell anything to anyone, I could market anything to anyone because I have mastered the skill, just like you mastered the skill of teaching yoga or teaching Pilates. But when you think that someone else has the answer, you will strategy chase. You'll strategy hop. And every time you do that, every time it kind of goes back to the businesses boring thing. Like every time you switch your strategy and try something new, you have to rebuild momentum. You have to re-evaluate, retest, retweak. You have to do it all over again. It literally slows you down. Compared to if you're just like, listen, I know that all strategies are gonna work. Literally, they all work. They all work. You get to choose which one you want to do and then commit to it and let that one work for you. This is a philosophy that I'm like thinking of a story to tell you guys, and I don't really have one. I think I got caught in the trap of scrolling and thinking there was an answer out there, but I don't, I didn't ever like act on that. Let me make sure that's true. I did once. I bought a course thinking it would have the answer, and I got into the course and I was like, oh, I already know this. Which is an experience I think we've all had at some point in time. And it kind of goes back to the foundational basics. Did I still learn stuff from the course? Yeah, I did. Did I still use it? Yeah, I did. Did it bolster my confidence? Yes, it did. But that sort of thing, the time of buying a course, watching a course, looking for the course, thinking that that had the answer, changing my marketing because of the course. I don't know if I did that necessarily, that will all slow you down. You always want to learn from other people, but you really want to stop thinking that there's like an answer out there. Some guru has the answer that's just gonna skyrocket your success. Because that I haven't found to be really grounded in reality. Okay, number seven. Momentum builds when you know your top priority. And I recently did a podcast kind of on this, so this isn't new to you guys either. But momentum doesn't come from doing everything, it comes from knowing the one thing that matters most and going all in. So let me give you a, this is like a real pullback episode. Let me give you a behind the curtain look at this. I was looking at my revenue goal for the year, and I was looking at the end of the year, and I was like, huh. I kind of have two conflicting goals. Like, do I really go for it and push and like try something new to hit my revenue goal for this year? Or do I realize that my nervous system has been working overtime with my husband's addiction recovery and give myself time to rest, time to organize my team, time to get really set up for January. Those were conflicting for all of about five seconds because I know what the answer is. I know the answer for me for the next little bit was rest, working on the back end team, organizing my team and getting a really solid team in place, and giving my nervous system a chance to feel safe again. And listen, I realized that that being an option for me is because I have built so much monthly recurring revenue that it's not a I have to push for money to come in. Like we make Five figures, multiple five figures every single month, regardless of what I'm doing right now at this point. And so sitting with that and being like, yeah, I could push and see if I can make six figure months for the next few months, but I really would rather just enjoy Christmas and let my evergreen funnel that I worked so hard to build do its thing and let my team have some time and space to really get oriented to the way that we're gonna operate next year. And so once I settled into this being the top priority, I keep coming back to that. And everything is so much more clear. And I can't tell you how well we've positioned ourselves for next year because of that. So that one priority conversation in my mind gave me the ability to build even more momentum for next year. Do y'all see that? Versus if I was like, oh, push, but then I have to pull back because team needs work and then push and I have to pull back because backend needs more structure. And you will know what your top priority is right now. And for some of you, that top priority, you might be in a place where you're like, hell yeah, it's hustle time. I'm gonna make as much money as possible within the next few months. And I'm all there for you to do that. But just knowing that top priority is gonna help you build momentum around your business. Okay, next philosophy tiny tweaks, big results. This kind of goes back to the like strategy seeking conversation because I think sometimes we're seeking like this big strategy thing that's gonna change our business. And really the strategy that you actually need is to like change the color of your call to action button on your website to yellow so that more people click it. And your conversion rate goes from five to 10%. And you're like, Jackie, that's not a huge deal, but it is if you're seeing a thousand people on that page. So, just like real life example, I know I talked about last week, being in an Airbnb, we were having our baseboards painted. They're done. They're painted. The baseboards and our house are just a fresh coat of white. And I cannot tell you how different the entire house looks. It's like we got a glow up. It looks like we painted our walls, it looks so fresh because of this tiny detail on the floor that we tweaked. And I'm like, what a perfect example for this in real life, but then it it is the same in business. Like, genuinely, I'm not joking about changing your call to action button on your website. That can make a difference. We could change the way that you are specifically talking to people in your marketing, and you could go from attracting people who can't afford your membership to people who can. Those tiny tweaks are just words. That's it. It's so small. And so when you're in a place where you're like, I want massive growth, instead of thinking massive, big new strategy, let's launch a YouTube channel, let's launch a new online membership. If you want to do something big like that, plan for it. Like be prepared, do it strategically. But instead of going for the big thing, I want you to think about what is the smallest, tiniest tweak that could be the easiest lift that I could literally implement today or start working on today and start to see more results in my business. All right, philosophy number nine. Again, I've talked about this a lot too, but how you build it now is how you experience then. Yeah, your business is not going to change when you hit revenue milestones, when you hit profit milestones, when you hit years in business. If you build your business from hustle, from stress, from overworking, from chaos, those problems they just scale. They just scale. And so if you are building your business right now in chaos, it stays chaotic. But if you build it with intention, it will stay sustainable. Okay. So what I want you to think about, this was really my experience with opening the second studio we opened. This one was in North Carolina, and I was stressed. I didn't have coaching yet, and I was kind of honestly just like a little bit unhappy. It was like pulling teeth to get 200 members for opening. And I really was in this mindset of like, let's just get to opening day, like, let's just get to opening weekend, and then like things will start to feel better, and I won't be as stressed, and this won't be as high pressure because we'll have our 200 members. And we got the 200 members, so like that milestone was achieved. But guess what? I was still stressed. I still ended up working like 60 hours a week, which is not necessary, which was not necessary at all. And the stress and the pressure and the unhappiness, well, it didn't really affect our membership numbers. It started to affect our team. Like it didn't go away for me, and I let it change how the studio felt for the team. Unintentionally, y'all. I know you're like, Jackie, I would never do that. Neither would I. Neither would I. It was so subtle and so small and really came out and like the the things I didn't do, the things I didn't say, the time I didn't take, not the things I was doing. And so it got to the point where I was so unhappy, team was so unhappy that we were kind of at like a breaking moment. And it wasn't until then that this pattern shifted. And it was a much bigger shift then than it would have been if I had caught it pre-opening, pre-200 members, pre-you know team of 30 teachers. So I tell you this story to say, like, hey, I've I've built wrong and thought it would change and seen the effects of that. And then as I got more experienced and more relaxed and found coaching and knew I could create results, my team dynamic shifted. Studio metrics were easier to hit. Like, however you are showing up in your business, and I promise you, how you feel internally, whether you display it or not, is coming through to your team, to your teachers, to your marketing, to your sales. However you are feeling on a daily basis about your business, how you talk about your business, even when no one's around in your head, that will be how you continue to experience it. This is why I'm such like a stickler on let's make it sustainable. Let's make sure you're happy. Let's make sure this is a life first business. Recently, this week, actually, I got back from traveling. I had kind of worked a ton, and my son had his like yearly checkup at the doctor. And I took him to the doctor. This was Monday morning, canceled a meeting. We went to get a biscuit after. We live in the South. Biscuits are a big thing. And I just had this moment of like, right, this is why I built the business. So that I wasn't stuck at a nine to five, so that I wasn't chained to teaching four times a day at 6 a.m., 12, 4, and 7 p.m. And I'm guessing that you probably also wanted to build a business for freedom, and that is possible, but only when you start prioritizing your freedom now and you build it with that in mind, that intention in mind. All right, my friends, we've made it to the end. Are you still with me? You're a real one. Let's go. Philosophy number 10 is very similar, but problems scale and strategies scale. So often in your business, that if you have some sort of problem and you don't fix it, you're gonna get a bigger version of that problem later. But when you solve the problem at the root and build strategy from that, then the solution will also scale. So what I really want you to think about with this one is team dynamics. If it's so funny, I've had this conversation many times recently. If you have a team where you often feel like they're bringing you problems or they are bringing you like incomplete projects, or um, you feel like you have to do more work with your team. If you don't fix that now, you will only have more and more team that feels like more and more babysitting for you. Okay, so let me give you an example. Let's say that you have some sort of manager and they are fixing the heater for you. I'm making this up as I talk right now. And they send you an email that just says handy repair man can come Tuesday or Wednesday. That's it. That's the whole email. That email requires you to be like, okay, follow up, request appointment, solidify an appointment, make sure someone's there to let the handyman in, complete the project, test the heat, make sure the class is ready to go. Like there's so many more steps that need to be done that really are not your job to do. So if your team is bringing you problems, not solutions, they're bringing you incomplete tasks, half-finished follow-through, or quick questions or decisions that they should be making on your own. It can look small, but it's gonna be a distraction that taxes you every single day. So we got to solve this problem. You've got to teach them how to come to you with solutions instead of 60% complete projects. You have to teach them how to be someone who fully owns tasks from start to finish. You have to find a team that doesn't think like done means I did it halfway. You have to create a team where the email is, hey, Henyman is coming Tuesday at 11 a.m., Sarah is gonna be there to let them in, Bill is gonna be there right after the test the heat and the 12 o'clock class is on for now. If it doesn't work, we're gonna cancel the 12 o'clock class and we'll send an email out. Like that is where you don't have to think at all. Okay. So like that's an example of team problems at scale. But when you have one person doing this, it's kind of manageable. But if you had a hundred, if you had a thousand people coming to you with 60% done task, this would be a problem that would really slow down your growth and would stop you from creating what you want to create. So you have to make sure that you're looking at what systems in our business are not necessarily broken or they are totally broken, but what systems in our business can we improve upon? What problems can we solve now so that this problem at scale isn't like a huge obstacle, huge roadblock, huge thing coming up. Okay. So fix that root problem first. All right, my friends. These are things that I think about on a daily basis. The 10 philosophies that have helped me build this million-dollar business and helped me build a million-dollar business that I genuinely enjoy running. One that gives me the life I want to have, the freedom that I want, the profit that I want. Your revenue matters. Your strategy matters, your marketing matters, your sales conversation matters, but I this is also another philosophy. The wrong mindset underneath those things can derail anything. They'll make you quit sooner, they'll make you feel burnout, they'll make you question, they'll make you run in circles. And so, what are your philosophies? What do you believe about business? Is maybe some of these you're gonna be like, yeah, I also agree with that. That is something I want to either run my business like that or I already do run my business like that. Think about the philosophy that really resonates the most from today. Apply it this week in your mind first, and then out as you go do the things on your to do list. Send me a message about what resonated with you in this podcast. And I will talk to y'all in the next episode. Bye, y'all.