The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Opening Strong: How Mandy Launched Her Studio with the Grow Mastermind

• Jackie Murphy • Episode 43

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Opening a studio doesn’t have to mean years of trial and error. When you start with the right systems, strategy, and support, you can thrive from day one.

In this episode of The Studio CEO Podcast, Jackie Murphy talks with client Mandy, owner of The Teal Yogi, about how she used the Grow Mastermind to launch a trauma-informed studio that’s already thriving in its first year.

You’ll hear how Mandy:

  • Opened with confidence by setting up systems and processes before day one
  • Sold memberships and built a funnel before her doors even opened
  • Turned her personal healing journey into a community-focused mission
  • Created consistent month-over-month revenue—even during the summer slowdown
  • Leveraged the Grow Mastermind to avoid the overwhelm most owners face in year one

If you’ve ever wondered whether you’re “ready” to open, or how to avoid the mistakes most new owners make, Mandy’s story proves you don’t have to do it alone—you just need the right framework.

📌 Enrollment for the Grow Mastermind closes tonight, September 30. If you’re planning to open a studio—or want to set yours up for long-term success—now is the time to join.

👉 Links mentioned in this episode:

Work with Jackie Murphy


SPEAKER_00:

Welcome to the Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their role as CEO. If you are ready to chill up with passion, take your business seriously, and scale to new heights without burning out, you are in the right place. I'm your host, Jackie Murphy, an award-winning certified business coach with over 12 years of experience inside the yoga industry. I have seen firsthand what it takes to build a profitable and scalable business. Join me as we dive into strategy, insights, and real-world advice that will help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your students. It's time to embrace your inner CEO and make more money without working more. This is just the beginning. Hello and welcome back to the Studio CEO podcast. I am Jackie Murphy, and in today's episode, I have a client interview for you. My client Mandy is on the podcast sharing her experience about being a part of the Grow Mastermind while she opened her trauma-sensitive yoga studio. Mandy owns the Teal Yogi and shares how she has set up systems, processes, and a team that has helped her create a thriving studio within the first year of being open. I know there are so many of you who are opening a studio in the process or are about to open a studio, and this episode is going to be incredibly helpful for you. You can dive in and hear Mandy's experience, what it was like to really put in the work to have marketing, sales, and leadership skills all in place before opening. And if you're listening to this on the date that it releases, today is the final day that you can join the Grow Mastermind. Enrollment closes Tuesday, September 30th. And we would love to have you inside so that we can grow your business. All right, my friends. Welcome back to the Studio CEO podcast. I am Jackie Murphy and I have a great guest for you today. We are doing a client interview. My client Mandy is here. And Mandy runs a studio up in Illinois. And she has an incredible story that I wanted to make sure to share with all of you. But welcome, Mandy. Welcome to the podcast. Thank you so much. Yeah. Thanks for being here today. Why don't you do a quick introduction? Introduce yourself to the listeners, kind of who you are, what you're about.

SPEAKER_02:

Uh well, yeah. Uh as you said, my name's Mandy. Um, I am the excuse me, my voice is breaking. Um, I'm the owner of the Teal Yogi. Um we are a trauma-informed and trauma-sensitive-based studio. Um and we really we've only been in business for about a year now, a little less than a year. Um and it's been kind of an insane journey to get here. Um, I started practicing and teaching this modality about eight years ago after my husband was diagnosed with cancer, and that led me down a road that I never expected to go. Um, managed a couple other studios and decided to do this on my own. So here we are.

SPEAKER_00:

Okay, there's so much about those eight years that I could probably ask you. But the first thing that's coming to my mind is you went through this like traumatic life event. Your husband gets diagnosed. How did you find yoga? Were you practicing before or was it after you started practicing?

SPEAKER_02:

I had been like an on-again, off again yogi. Like I would get on my mat for a couple weeks and then off my mat for six months, a year, or something like that. Um, I'm hypermobile. I have Ellers Daniel syndrome, so I've always been like good at yoga. I was a gymnast as a kid, but my heart was never really in it. But I've always just been naturally flexible and like drawn into those kind of things. Um but it wasn't until Pat was diagnosed that it was just like I just needed an outlet. I needed something to do because I was in graduate school, I was his caretaker full time. Um, and one day he was napping, and we just happened to live next door to an LA Fitness of All Places, and I actually wanted to go for a run and all of the machines were being serviced. So I wandered into the studio, they it like all the lights were off. I thought it was dark, I didn't think that there was anything going on in there. There was a class going on, and it just happened to be run by a trauma-informed yoga instructor. Oh I went through the class, I got out into my car and cried for an hour, and I haven't been off my mat since. Oh my god. That was just that was it. So yeah. And about a year after Pat was uh cancer free and done with treatment, I was teaching full-time.

SPEAKER_00:

That was it. I mean, that sounds like divine timing. The other thing that's like more business-y that's coming up for me is like every person is a lead, even if they don't necessarily appear like it at the beginning. Like, I can imagine a trauma-informed teacher being like, people are at who are at Planet Fitness, like those aren't my people. Like maybe not right now, yeah. But but you never know. Like in inviting them in, bringing them in, they could start to become the perfect person. Like the journey that's amazing. That like that's what happened from a gym to a trauma-informed class.

SPEAKER_02:

Yeah. Um, the way that we like our philosophy in the studio is that everybody has a story. You start talking to people, and the more open and vulnerable that you are, the more open and vulnerable people are willing to be with you. Like, literally, everybody has been touched by something. Like, we just went through a global trauma together going through COVID. Like, literally, everybody has been through something.

SPEAKER_01:

Yes.

SPEAKER_02:

Um, and so when you start sharing your story, people are more willing to come out and share theirs.

SPEAKER_00:

Yeah. And like, I love that you're saying that. This is not following our topic, but we'll go back to it. Everyone is running their business with something too. Like, it's so easy to look at other people and be like, oh, she can do it because she doesn't have experience with cancer diagnosis or addiction. But in reality, like life hits everybody in some way, and it's still possible to run a business, which we could talk about that when we talk about like where you are now.

SPEAKER_02:

Let's go. You still get up and you still do your thing. Like you're still dealing with other stuff in the background. Yeah. Because you have to.

SPEAKER_00:

Yeah, you have to. And it's easier to do that when you have support to get up and still do the thing. Let's talk about you said you started teaching like a year and a half after. Is that correct?

SPEAKER_02:

So what yeah, it was about a year after Pat was like done with treatment.

SPEAKER_00:

Okay. What made you go from student to teacher?

SPEAKER_02:

Um, it was really um I was practicing just as a student for about six months. And Pat was about we were a few months after he was done with treatment at that point. Um, and we were trying to find our way back to like what is the new normal. And it's really weird. Like during cancer, you have all of this support. There's your PAs, your nurses, your oncology staff, your oncologist, your radiologist, there's support groups, there's all of this like support around you. And then the moment that you ring that bell, you're done. All of that goes away. And people are just like, back to your normal life now, but nothing's normal.

SPEAKER_01:

Yeah.

SPEAKER_02:

You were tracking symptoms, you were tracking medications, you were on your way to doctor's appointments all of the time. And now all of a sudden, like you're just supposed to like pretend like nothing ever happened. So your nervous system is like way up here. You're hyper reactive to absolutely everything. Every little sneeze, every little cough, you think that like something is wrong. And that health anxiety has never really gone away for us. That's still there. Um but trying to find like what our new normal was was harder than going through treatment, at least for for me. And so about six months after he was done, I started having panic attacks because my body was like, hey, we still we need to deal with this, but I wasn't actually dealing with it. And so your nervous system just finds a way to let it come out if you're not ready to deal with it. Um and so I started having panic attacks, and that was the time that I really started practicing and looking at okay, yoga is helping, but it's not solving the problem. So, what is going to solve the problem? Talk therapy wasn't really doing it because it was disconnecting me from my body who's only doing the top-down piece. Yoga was doing the bottom-up piece, but there was still like a disconnect between what was happening. Um, so I wanted to dive deeper and figure out how I can start connecting. Like, there's gotta be a piece that I'm missing. There has to be something more to that. So I went into teacher training, specifically trauma-informed teacher training, and then started going deeper and deeper through all of that to see like how can I actually like really heal what's going on.

SPEAKER_00:

Wow. I don't think I've ever heard you tell a story like that. No. And we didn't we didn't mention this to the podcast listeners, but you also offer an online course called the Empowered Healing Method. And to me, I'm like, oh, this is how she came up with the course. Like, I'm now putting the puzzle pieces together of like that is what that course is of your connection between top down and bottom up, and how do we truly heal from trauma?

SPEAKER_02:

Yeah, it's it's very cool. Yeah, it's somatics, it's yoga, it's breath work, it's meditation, but it's also the implementation of how do you put that into your daily life? It can't stop the math. Yeah. How do you actually take that out and work through that when you're actually having a panic attack? Like, how do you actually pull on these resources in real time?

SPEAKER_01:

Yeah.

SPEAKER_02:

Or can't just stop. Like, I do yoga once a day, and then you walk away from it.

SPEAKER_00:

I'm like laughing because you know how how popular it is to be like, you know, you're stressed out in your car on the way to yoga, like honking your horn, rushing to get there. Yeah. And then you get to yoga and you're fine. Like essentially, that's not normal. That actually isn't what should be happening. Right. You should be regulated in your car and at yoga and after yoga. And if it's not integrated in your life, there's a missing piece. There's something there that needs to be connected. Yeah. That's that's really, really cool. Okay, so you took teacher training, and then you mentioned you managed a few studios. So, what was the decision to open your own studio?

SPEAKER_02:

It kind of came gradually. Um, I was managing a studio for about three years. Um, and the owner was just kind of disconnected from what was going on. Um, she was like in the middle of a bad divorce and going through graduate school. And like there's just a bunch of other things that was just keeping her like really disconnected from the community. And it was just like I would come to her with an issue and it would just get like swept under the rug. She started missing our monthly meetings in order to like kind of control everything that's going on in the studio. So it just like everything was falling more and more on me to keep the business running without having the investment of being able to run the business. So it was getting to the point where it was like this isn't mine. Yeah, I don't have any support, I don't have any financial backing, I can't run ads, I can't do anything, but yet I'm being told to make more money.

SPEAKER_01:

Yeah.

SPEAKER_02:

I grew the business by over 50% a year, but I'm tying my hands behind my back. Like I physically can't do anything more. We're also in a space where like our roof is leaking. Like it just it was getting to the point where it was just like I can't continue to be here and have this feel good.

SPEAKER_01:

Yeah.

SPEAKER_02:

I was also developing the empowered healing method at the same time. Like there were things that like I wanted to do that were just not in alignment with where I was.

SPEAKER_01:

Yeah.

SPEAKER_02:

This was more like a like high-intensity studio, and my vibe was like the complete opposite of that, but my classes were filling. So it was telling me that like what I'm doing is different enough that I can go and do this on my own.

SPEAKER_00:

Yeah. Um we just talked about this in the challenge. It's on my mind of like a players want to be around a players, and you that's the perfect example of it. Like the owner wasn't operating at a player level. You are, I don't think I've ever seen you not operate at a player level. And I think because of that, you're like, I have no growth plan. I'm succeeding here, but there's a cap for me. I have more ambition and drive and goals that I want to accomplish that aren't being seen, valued, recognized, or nurtured by the ownership. So of course you left. And it's like kind of a cautionary tale to other owners who are listening right now. Your A players will leave if you aren't showing up like an A player yourself. Like you have to have a place for them to grow, or they they will find their own place to grow.

SPEAKER_02:

Yeah.

SPEAKER_00:

For sure.

SPEAKER_02:

Yeah. And unfortunately, like I I really wanted that studio to succeed. Like that was my home for years. And all the processes that I had put in place, like all the email automation, like everything that I had done, she let slip, and less than six months later, she sold.

SPEAKER_00:

Yeah. So it was just like it's so hard. I was just talking to a teacher down here about that. She teaches at a studio she really wants to succeed. And I'm like, you can't, you can't want it more than the owner wants it. Yeah. It won't ever turn out in your favor that way. Yeah. Okay. So you had a you had this experience. And then one of the questions we got so often in the challenge was like, How do I know if I'm ready to open? How do I know if I should get a brick and mortar? How do I know I should, you know, go all in on the studio? How did you know it was time?

SPEAKER_02:

Um, honestly, it was my husband. Oh, I came home one day from the studio that I was managing, and I was basically in tears just being like, I can't do this anymore. Um, but I don't know what to do. Like my thought was I need to go find another studio to work at. And he was like, just go find another space. And my thought was like, go find another space to work out, or like my schedule's gonna get all messed up, like whole thing, like finding another studio to teach at is always a pain. Like um, and he was like, No, like go call our friend who's a real estate agent, and he's like, Go look at spaces, like go do the math, go find a space, like go see if this makes sense to actually open up the space. His thinking was that I was going to go look at spaces, that the math wasn't going to math, and that I was going to realize that it would make more sense for me to stay. Instead, we got on the phone. She didn't do commercial real estate, but she hooked me up with somebody who did that same day afternoon. We went and looked at the space that I'm in right now. Wow. Same day I got on your email list. That was the first day that I ever got an email from you. I don't know how I got on your email. Divine type I got your email list same day. Um, and we did the math. Like, I sat down, like, did all the expenses, like put everything into a PL and like sat down with Pat and was like, Am I missing something? Does this make sense? And he's like, Okay, so we're doing this. And that was that was the start of it. Yes. Okay, so I'm going in and I'm putting in my notice. That was the beginning of November, and I put in my notice uh like over Thanksgiving weekend. And my last class at the other studio was December 31st. Wow.

SPEAKER_00:

Okay, to like recap that for those of you who are like, Do I open a space? The way that Mandy did it is brilliant. She looked at the numbers and made sure that the numbers made sense. And I'm sure you also like liked the space and had like a reaction or response to it in some way. It's almost like if the numbers make sense, the space is good, it's a yes. And it doesn't really need to be more detailed than that. But so many people don't look at the numbers. They're like, there's a space, it's a yes. And it's like, well, did you do you know how many people you're gonna need to get on your memberships? And do you know what capacity you need to have to make it work? So like all of that tied together matters.

SPEAKER_02:

Yeah. And it was like the space was perfect, 2,000 square feet right next to a nail salon, right next to it, daycare, perfect amount of parking, like ample parking signage right on a busy road, like less than a mile from my house. Yep, less than a mile from my house. It was like, you know what? Like, if if I'm going to do it, it's going to be here.

SPEAKER_01:

Yeah, so good.

unknown:

Yeah.

SPEAKER_02:

And then we just sat down and the math, math.

SPEAKER_00:

The math, math. Okay, so the math is mathing. You got on my email list the same day you looked at the space. Yep. Somehow. We I I'll look at like what first email you got.

SPEAKER_02:

Yeah, I don't know where it came from. I'm sure it was social media. I'm sure it was Instagram. Yeah. Pretty sure.

SPEAKER_00:

What made you your unique story for my business? So we'll talk about this, but what made you want support?

SPEAKER_02:

Um I knew so Pat and I have a unique relationship in that, like I can bounce a lot of things off of him, but he knows what he doesn't know. I know what I don't know. The two of us compliment each other really well, but we're both really good at saying, I don't know this. Yeah, I think you need support.

SPEAKER_01:

Yeah.

SPEAKER_02:

So Pat and I were really good at like supporting each other up to a point. And then he was like, You are now out of my depth. And so when I was, I think I took your pack your chat uh pack your classes challenge a year ago. A year ago.

SPEAKER_01:

Yeah.

SPEAKER_02:

And at that point, I was like, I think I need more support because you are talking at a level that like I know that I don't quite understand. Like, I understand some of it, but there's more that I am going to miss. And I recognize that.

SPEAKER_01:

Yeah.

SPEAKER_02:

And I don't want to miss that. And I don't want to spend the next three years missing it. I want to be at a level that in my first year, we get all the processes in place so that way year two, year three, year five, we are just rocketing up.

SPEAKER_01:

Yeah.

SPEAKER_02:

And so I talked to Pat about it, and he's like, I personally would not hire a coach, but that's because of the personality that I am. But you are not like me. So if this is what you need, go do it.

SPEAKER_01:

Yeah.

SPEAKER_02:

I signed up and I registered for the retreat. And it was like, what am I doing?

SPEAKER_01:

What did I do?

SPEAKER_00:

Okay, what I did it. What would you say is your personality? Like it's an interesting thing to think. I would not because of my personality, but you should because of yours. What would you say is made your personality the right fit for coaching?

SPEAKER_02:

Um I'm very analytical, but also very curiosity driven. Like I think those two are probably what make me the ideal person to seek out.

SPEAKER_01:

Yeah.

SPEAKER_02:

But like I want, I always want to know more. I am always learning more.

SPEAKER_01:

Yeah.

SPEAKER_02:

But I am also the kind of person that's like, like, I was a science major. I have a master's and undergrad.

SPEAKER_00:

Makes so much sense.

SPEAKER_02:

I spent 10 years in in uh the medical field before doing this. Like my background is analytical. Yeah. So like the both of those things and the way that you approach like your approach specifically matches exactly with where kind of I need to be coached from.

SPEAKER_00:

It's so, it's so true. Like you always know your numbers, you're ready to talk about them, you're ready to like work on the back-end software setup systems, which can be a barrier for a lot of people. So your ability to like understand it, implement it, and execute it is awesome for that. Okay. Why you're in the Pack Your Classes challenge and you're like, that was great. What a fun week. Jackie's cool. Why were you skeptical of joining the Girl Mastermind? Like what made you not immediately be like full confident? Yes.

SPEAKER_02:

Um, it was because I wasn't open yet. And I wasn't sure if that was a barrier or not. Um, it was like, do I actually have enough data to work with? Do I actually have enough? Like, are you going to be talking about things that aren't applicable to me yet?

SPEAKER_01:

Yeah.

SPEAKER_02:

Um, do I actually have enough to work with and set up yet? Or am I going to be wasting the next three or four months until my doors actually open?

SPEAKER_01:

Right.

SPEAKER_02:

Um, that was the like that was the only hang up that I had was like, am I doing this too soon?

SPEAKER_01:

Yeah.

SPEAKER_00:

Yeah. What is your thought about that now?

SPEAKER_02:

I wish I did it sooner.

SPEAKER_00:

Did you have your your lease signed? You had like the keys. No.

unknown:

No.

SPEAKER_02:

I did not have my lease. I had my lease signed in April.

SPEAKER_00:

Okay.

SPEAKER_02:

But we did not have keys until December.

SPEAKER_00:

Oh, okay. Okay. So you had like September to December without keys to the studio in the mastermind. So what what did you do? What did you focus on?

SPEAKER_02:

That was all the back-end processes. It was getting our email sequences set up. It was getting the employee handbook done. It was hiring. Um, getting my staff trained on the VIP experience, even though we weren't open yet. It was when a new client walks in the door, everything is ready for them.

SPEAKER_01:

Yeah.

SPEAKER_02:

They need to do is roll out their map. It was you're giving them a tour of the studio. You're introducing them to a friend in the studio. There's no clicks here.

SPEAKER_00:

Oh, so good. So you were able to spend that time like actually setting up your business for success and not just like going through construction. Yeah. I also remember you sold founding memberships. Like you were selling during that time as well. Yeah. Yeah. Which is so key and so important. And seems like it's an easy thing for people to miss before they open. They're like, I can't sell yet because I don't have the space yet. And actually, like the opposite is true. Like you have to sell before the space is open. Yeah. I think it's only harder once the space is open for whatever reason. I need to think about that more. Like, because then you're you have your time, energy, and effort on a physical space, and you're doing that. You have all this time, energy, and effort before to sell. So talk to us about like where the studio is now. You're you're almost open for a year. I feel like we just passed your sixth month. So you're like a little over.

SPEAKER_02:

We're yeah. So we were open in December. So we're at like eight, nine months.

SPEAKER_00:

Yeah.

SPEAKER_02:

Um, yeah, summer, we were just growing month over month over month. Um, it was like best month, best month, best month, which like I was not expecting for summer. For summer, I was expecting like maybe we'll make rent.

SPEAKER_01:

Yeah, yeah, yeah. Yeah.

SPEAKER_02:

Um, but it was just like consistent, like month over month, growth over growth.

SPEAKER_00:

Revenue, month over month growth.

SPEAKER_02:

Yeah.

SPEAKER_00:

Um attendance. Attendance dropped, right? Normal summer drops. Yeah.

SPEAKER_02:

In August, um, which we were expecting. It's still kind of slow for September, but like we're still getting new people in the door. We haven't had like all of our founding members are still there. We haven't had it.

SPEAKER_00:

And it's still your highest revenue month ever. I think that's what people like are have a disconnect around. Like they think month over month growth means attendance grows, membership grows, revenue grows. And really, like you can make a lot of money with a low attendance month. That's very possible when you know how to pull the right lever. And that's what you did over the summer.

SPEAKER_02:

Yeah, we also like we weren't necessarily focused on getting new intro offers in the door because it's summer. Like we just wanted to sustain where we were over summer. Um, we did see some growth there, but we were really just focused on like, can we just sustain through summer for memberships and then we'll grow in the fall?

SPEAKER_01:

Yeah.

SPEAKER_02:

But we pivoted to can we sell our online program? Can we sell our teacher training? Can we sell into annual? Like we started selling the the prime the the premium value offer like primary offer. That's not what I'm talking about. Premium offer. Um, so we started selling those to increase revenue and focus there. And people were just like, Yeah, sign me up, sign me up, sign me up. Yeah, our first launch of Empowered Healing Method, we had seven people.

SPEAKER_00:

Yeah.

SPEAKER_02:

So yeah.

SPEAKER_00:

It's open right now. We're gonna turn around and put this podcast out. So if you're listening, you want to join. Round two is open for enrollment. Round two is open. We'll link it in the show notes. But I think like that, being able to walk out of your first year almost first eight, nine months, and be like, we've had month over month revenue growth. Also, we haven't even talked about this. You have a new student to membership funnel that converts consistently every single month. And like you haven't, I mean, yes, there's been moments of like, oh my god, this sucks. Attendance is low. Like, what like what happens? But you haven't had the like normal freak out of like, is this studio going to work long run? Like, there's so many things that are like, yes, yes, yes, yes, yes, it's working, it's working.

SPEAKER_02:

Yeah, no. Um, Pat and I actually like the end of August, it was like once we got through August, we were like, here's to not being the business that fails in the first year because we have for summer. And I was like, once we got through summer, it was like, no, like this is it. Like we're just we're going. Yeah. This is it. Like, yeah. And that's like the energy in this studio is just like we're building something that is totally different.

SPEAKER_01:

Yeah.

SPEAKER_02:

And our students feel it, our teachers feel it, like everybody is so on board with what we're doing. It's never been a question that like this is going poorly.

SPEAKER_00:

Right. No, and the numbers show it's not going poorly. Like it's all pointing to like you are going in the right direction to have like a very good, profitable, sustainable business for the long run. Let's talk about your new student to your member funnel because I think what you have is a dream for studios that have been open for five, 10, 15 years. So tell us like, you don't have to go into detail, but the bare bones of what's set up and how it's working.

SPEAKER_02:

Yeah. So we have the meta ad right now. Um, that's just a fun, poppy little ad um for the two-week, uh unlimited for 33. Bringing a ton of people in. We just need to up how much we're spending on the ad, I think. Um but then we have an email sequence bringing people in as soon as people purchase. The the first few emails are really set on like welcoming people in. Your story is our story, like creating the culture before we introduce them to the discounted membership offer. And also during that time, after about five days of them being in, we have one of uh our team, our community coordinator reaches out, Tori, and she gets on a phone call with them, determining what their goals are, what their needs are, matching them with their perfect class. So if they haven't had like the experience with the perfect class yet, she determines, she gives them their prescription for exactly what they need to be doing in order to meet their goals long term. And then giving them the if you want to meet these goals long term, our 105 membership is the way to meet that. Can I just set that up for you right now? And it's just been converting, converting, converting for months now.

SPEAKER_00:

For months. Converting, converting, converting. And like we tweet. Week the ad, and we'll, you know, look at an email. But like overall, it's like there. So this machine that's bringing you people in, that's converting those people to your business is always running. Yep. Which I know you took what was the last retreat? You like had like two weeks away from the studio?

SPEAKER_02:

Like you had time for it.

SPEAKER_00:

I was gone for two solid weeks, which is like a long time to leave a new brick and mortar. Oh, yeah. It was terrifying. Yeah.

unknown:

Yeah.

SPEAKER_00:

So how did having this funnel set up support you?

SPEAKER_02:

Oh, May at that time, May was our best month. And we converted 36% of the people who came in. And I was gone for two, like the first two weeks of the month.

SPEAKER_00:

Yeah.

SPEAKER_02:

Yeah.

SPEAKER_00:

That's a dream for so many studios.

SPEAKER_02:

Yeah. That was great.

SPEAKER_00:

What would you tell? There's like a studio owner listening that's like, oh my God, I want that. What would you tell them is the first step? Like, what should they do first to get that?

SPEAKER_02:

Hone in on what your studio message is, what your culture is.

SPEAKER_00:

Yeah.

SPEAKER_02:

Because that's, I think, really been the the buy-in and the selling point is like, why am I here? Because I believe in what you believe. Yeah. Like that's been the biggest connecting point for people. Yeah. Because there's a reason why I am here and not somewhere else.

SPEAKER_00:

Yeah. Yeah. And you just shared with me this week that 97% of your students are women. Yeah. And I think, like, when we sometimes when we think brick and mortar, we think, oh, I need to have an all levels power flow, yin class, sculpt class. Like I need to offer it all. And your studio is the ex exact opposite. Like, here's what our niches were specifically for this type of person. And you're seeing that translate to like, those are the people that are there that are saying yes. So it does become an easy yes because they know they belong. They've like found the place that fits.

SPEAKER_03:

Yeah.

SPEAKER_00:

Which is so cool. I can't wait to come visit. Like, sign me up for every class. I'll just chill. Can I sign you up for membership, Jackie? Let me just move to Illinois. Um, okay. So, like, oh man, I'm gonna make sure we touched on everything. Is there anything else that you're like, this has been impactful or big this past year?

SPEAKER_02:

When I think back to like the person who signed up, I was at that first like pack your check, uh, pack your classes challenge. I was just terrified of absolutely every decision that I was making. Was I making the right decision? Was I always making the wrong decision? Like, should I even be doing this? Like I was just literally scared of everything that I was doing. And now, like that just isn't even there. Like that fear is just like there's self-doubt every once in a while. Like that, I think that's normal. That's normal.

SPEAKER_00:

It'd be weird if you didn't have it.

SPEAKER_02:

Kind of weird if that's not there. Um, but the fear of failing, the fear of just like this getting swept away. I think at one of the retreats I had had mentioned that like there was so much fear around the money because of how I had grown up that like all of that just like getting taken away was just terrifying. Yeah, that's not there anymore.

SPEAKER_01:

Yeah.

SPEAKER_02:

Um this person, like who I am right now, just feels so vastly different. That like even if the business goes away tomorrow, like just the transformation that I have been on in the last year, I wouldn't trade that for anything. So I think that's been the biggest thing.

SPEAKER_00:

I have goosebumps listening to that because it's so true. Like, I can see it. I think the first retreat you were a newer person. There are people who had been in the group. And so I think there was like a natural sense of like, do I fit here? Does this do I belong in this room? And now not only do you I see from my perspective that you believe you belong, but like you've really stepped into leadership, not just within my world and the mastermind and my other clients, but really within your own world too, of hiring the right people, letting go of the wrong people, trusting your decisions, knowing what you want to do. Like there, it truly seems like you are more embodied now in becoming the person that runs a successful studio for their life. Like that's what they offer the world and makes a deep impact than you were a year ago. Yeah. It feels like it. Yeah, it's so cool, right? Like we're just both gonna cry on the podcast.

SPEAKER_02:

We're actually out to lunch with my father-in-law over the weekend, and he was he always asked how the business is doing, so gave him an update. And while we were leaving, he gave me a hug and he's just like, I am so proud of you. I've never had anybody tell me that ever. Oh he was just like, I'm not gonna cry.

SPEAKER_01:

Oh my gosh.

SPEAKER_02:

So yeah, it's just it's been a year. Yeah, I've had a lot of ups and a lot of downs, but like it's been, I wouldn't try it.

SPEAKER_01:

Yeah, yeah.

SPEAKER_00:

I'm good. Oh my gosh, I'm so proud of you too. Ditto what he said. It's very, very cool to see what you've created. And we could talk about this for like another hour, but what you're doing for your clients is we didn't even touch on that. Like their lives are being drastically changed, finding your place in your studio. That literally that could not be possible at any other studio. Yeah, so it's like very cool that we have this funnel that's you know, let's geek out about data and stats, but also like it's very cool for this person to say, like, I haven't relaxed or rested or felt supported in years, and I feel that here, and I'm relaxing here and I'm finding myself here. Like that is way cooler, yeah. Yeah, than any other data metric we can talk about. Okay, so what would you tell the person that's like on the fence? Maybe they're opening, maybe they're already open, but they're on the fence of joining the mastermind. What would you tell them?

SPEAKER_02:

You gotta trust yourself. Like, yeah, you're gonna have that little bit of doubt, but you just gotta lean into it because not investing in yourself, not trusting in yourself, you're gonna come back years later and be like, why didn't I do it sooner? It was the first thing that I told you was why didn't I do it sooner?

SPEAKER_00:

Yeah, yeah. Just do it. So good. Okay, tell everyone where they can um reach you, connect with you.

SPEAKER_02:

Yeah, so the tealyogi.com or Instagram, the tealyogi studio.

SPEAKER_00:

Follow her Instagram. She's so good at it. You you do a really good job of like connecting again. You're like your niche on Instagram, but then also the prompts from the studio CEO. Like, I still you use some of those, and I'm like, yes, that's what I meant. That's what I wanted you to do. You got it. Hold it. Yeah, so we'll we'll link your Instagram, your website, and then I'll also put it in the empowered healing method um course because you could take that from anywhere. If you're listening to this podcast in Australia, it might be perfect for you. And especially if you're a teacher that wants to understand more what it would be like to be trauma-informed, it might be a really cool way to dip your toe in. Thank you so much for being here, Mandy. Thank you for being you. Thank you for trusting your vision and what you want to create in the world. Um, everyone listening is going to impact, be impacted so much from this conversation. And I know everyone in your community is impacted by what you do. So thank you.

SPEAKER_02:

Thank you, Jackie.

SPEAKER_00:

Yeah. All right, you guys, I will talk to you in the next episode. Have a great day.