The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

How Mariah Achieved 550% Growth While Launching a Course—and a Baby!

• Jackie Murphy

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Ever feel like burnout is standing between you and the life you actually want?

In this episode, I talk with my client Mariah as she shares how she built a thriving yoga business by embracing emotional resilience and meaningful connection. Her journey proves that the ability to feel emotions deeply isn’t a weakness—it can be the foundation of a powerful, purpose-driven business.

In this episode, we cover:

  • How being an Empath led Mariah to yoga—and helped her find her niche
  • The mindset shifts that helped her launch and grow her business
  • Balancing entrepreneurship, motherhood, and emotional well-being

If you're ready to build a business that aligns with your values and supports you through different stage of life, this episode is for you.

Connect with Mariah
Instagram: @honeybeyoga
Website: www.honeybeyoga.com/sales-page
Workshop: Improved Quality of Life

https://www.theyogabossgroup.com/pack-your-class-challenge-pod

Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind

Speaker 1:

There are times when you know that you have to make a shift when it comes to your career. My client, mariah, had one of those moments as an inner city middle school teacher. Fast forward a few years and she's built a thriving yoga business full of private clients and launched a course, all while she had her first baby. Listen to her interview today to see exactly how she did it, so that you can make big moves for your business too. Welcome to the studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their role as CEO. If you are ready to show up with passion, take your business seriously and scale to new heights without burning out. Scale to new heights without burning out you are in the right place.

Speaker 1:

I'm your host, jackie Murphy, an award-winning certified business coach with over 12 years of experience inside the yoga industry. I have seen firsthand what it takes to build a profitable and scalable business. Join me as we dive into strategies, insights and real-world advice that will help you grow your revenue, build a thriving team and create a business that serves you as much as you serve your students. It's time to embrace your inner CEO and make more money without working more. This is just the beginning. All right, my friends, welcome back to the Studio CEO podcast. I have another client interview for you today, and I think I say this every time now, but these podcasts are always like the most listened to, because I know that people like to hear real life experiences of how is this specific person making a business work in this industry for their life. And so we have a client here today who is in a very interesting phase of life, which we'll talk about, and she's just going to share her journey and how she's been able to build a thriving business. So welcome, mariah, thank you.

Speaker 2:

Happy to be here.

Speaker 1:

Yeah, Thank you for making the time. I know that your schedule is busy we'll say it's a little different now. Why don't you go ahead and introduce yourself to everyone, and then we'll go from there?

Speaker 2:

okie dokie. So yeah, I am mariah hatch. Um, and I have a yoga business called honey bee yoga, with one e it's a reminder to be present um, I help empaths and educators and other women who are really emotionally overwhelmed to process their emotions through somatically, through yoga. So I am a certified yoga teacher, with an emphasis in yoga philosophy, and I'm also have my degree in psychology and I am a former middle school teacher as well.

Speaker 1:

Wow, I didn't know you had your degree in psychology. That probably comes in handy with what you do.

Speaker 2:

Yes, it is my background, so teaching was never originally what I was going to do, something I always wanted to do. So, yeah, when the opportunity for me to kind of go back and get my teaching certificate came up, it was perfect. But yeah, I love psychology.

Speaker 1:

Yeah, I could like nerd out about psychology all day long. Oh yeah, so fascinating, so interesting. Okay, so let's start with kind of your journey with yoga, when you decided to become certified. Talk us through that time in your life.

Speaker 2:

Yeah. So I started doing yoga regularly in 2018, mostly for my own healing. I'm an empath and I'm very sensitive and I am. It's just a time when I was very, very anxious in my life and kind of at a crossroads. I was like young and in college, so I did yoga to help me heal from all of that and that's when I really found like the more spiritual side of it that was really nourishing for me. So, fast forward, I ended up having this opportunity to become a teacher.

Speaker 2:

I moved to Baltimore all the way from Arizona and it was post pandemic and I had just a really, really, really rough time post pandemic in an inner city school for a lot of different reasons, one of which I experienced a really big personal tragedy, and so, as someone who feels really deeply and like never even understood when people would say, oh, you know, don't take this on Like I literally didn't know how to do that, but all of a sudden, my nervous system just like really took over and I had experienced like a level of apathy that I've never felt like. It was scary and.

Speaker 2:

I didn't know, like I was just in survival mode, so I felt nothing and I was really numb yeah uh, which made a job as a teacher really hard, because it's a pretty emotionally involved, you know especially in school.

Speaker 2:

Yeah, yeah, yeah, and it was just. You know, I had worked with teenagers for years before in a mental health treatment center, and so one of the things that I thought was really good at was connecting with teenagers and just because of this demographic in my background, in my experience, it was, you know, they didn't trust me and that was really hard and I didn't know how to connect with them and kind of give them that social and emotional care that I was so passionate about when they also were struggling so much academically and there was such an emphasis to get them caught up. Yeah, it was really overwhelming.

Speaker 1:

I mean, there's so many different things we could touch on there, but I don't even know where to start to like get the, get the test scores up over.

Speaker 1:

The emotional connection like that is just speaks volumes to a lot of problems that we have in our world right now. Yeah, so we'll just like put that there right, like that's a huge conversation that we'll just put over there. So you are teaching, you go through this personal tragedy, your it sounds like your nervous system just went into a state of freeze and then were you doing yoga during this, or did you go back to yoga?

Speaker 2:

No. So I felt like I had no time to do anything but lesson plan and teach and like survive, and it was terrible. I'm like this is not, like how does this work? And also this is something I care so deeply about, like educational reform was so important to me, and I literally just lost all of my passion in a matter of weeks that I was like this is, this is more than um, like I have to learn how to take care of myself.

Speaker 2:

And so, honestly, I waited until the summer break where I was like I need to, if I'm going to like, if this is going to be sustainable, I have to find something. So that's actually when I decided to get my go do my yoga teacher training and I didn't necessarily have the intention of like not teaching and going into teaching yoga, but it was just kind of like, okay, this helped me heal so much before I want to deepen my practice. Then also, maybe I can do this on the side while I teach, to just have something else as an outlet, and maybe it'll lead to something else. Like I kind of didn't know, I just knew yoga helps. I'm going to dive deep into it. So I took the whole summer break getting my teaching, my yoga teaching training. I mean that sounds amazing.

Speaker 1:

That sounds like a dream.

Speaker 2:

It was great. It it made me, I want to say, a new person, but I think it just made me feel more like myself.

Speaker 1:

Like I didn't realize.

Speaker 2:

Yeah, how disconnected I mean.

Speaker 1:

I did realize, how disconnected I was but, yeah, so from there, I think you can know how disconnected you are, but not feel it. And then, like sometimes, looking back, you're like, oh, like, actually that was crazy.

Speaker 2:

Yeah back. You're like oh like actually that was crazy. Yeah, literally Like I knew it in the moment too. And then, looking back, I'm like yikes, how did I get through that?

Speaker 1:

Wild. Oh, my god, okay. So summer teacher training your plan to teach on the side? When did you have the moment Because I think this is different for everybody when did you have the moment when you're like, oh, like, like, no, this is actually what I want to do, like I do want to shift and just teach yoga.

Speaker 2:

Yeah, just teach yoga yeah, well, really, it really did make my teaching experience so much better. Yeah, because I did have that renewed reminder of being able to connect to myself and that it didn't have to be this strenuous routine, that it was more of a belief that came through practicing yoga and I think that just became so important to me that it was almost just like I knew it was time to shift. Yeah, like I finished teaching and I was like, okay, as I kind of went into teaching with this idea that I would get all these ideas of how education could be better and left with.

Speaker 2:

We need to take better care of our teachers, because people who care the most are all burned out and you hear people like parents and things, say like why did this person become a teacher? Like they are so X, y Z, they don't seem to care, and I'm like, well, let me tell you they used to and they're so burned out. It took me a month to be completely burned out and if we need want to help the education system, like we need to take care of our teachers, and so I just felt like I need to help teachers and other people who feel this kind of deep, feel these deep empathic feelings, to find a way to sustain themselves so that they can do these jobs that empaths tend to do, that take so much from you.

Speaker 1:

Yeah, because they I mean I would think a lot of empaths are called to be in a career that is very emotional, because exactly handle and they know how to be there.

Speaker 2:

Exactly. I remember I had this mentor that I did not really see eye to eye with as a teacher and she told me like you really need to toughen up, like you're too sensitive to be a middle school teacher, and I was like, whoa, I disagree, I don't think I need to like become more callous, but I do need to know how to better sit with these emotions, or I'm going to not make it, but I but the solution is not to feel less Um, and so that became really important to me.

Speaker 1:

Okay, this is kind of crazy because this is not related, but this was some work I was doing in therapy, literally today. Have you heard of the arousal balance model of emotions? No, okay, it's, I'll. I'll send this to you later. I'll put it in the group. But it talks about how, like literally at birth, people come out genetically hardwired to have different ranges of emotions and, like, some people quite literally feel more and some people don't, and like maybe you can expand your range of emotions or never heard anyone shrinking it but like, yeah, it's in you who you are. So what you're saying is like no, I don't need to change my genetics to feel less, to teach, I need to be supported. Yeah, to be me and feel what I feel and still be able to make a difference in what I want to do Exactly.

Speaker 2:

And there you know as far as empaths go. That's why I love the psychology pieces. There is so many reasons why people, why empaths, are empaths Like that one again, that's one I've never even heard of, and there's so many others. There's like an excess of mirror neurons or there's just a more sensitive nervous system. It is very just biological why some people experience emotions in a more sensitive and deeper way. It's not just like, oh, you just are sensitive because of whatever. It is very biological.

Speaker 1:

That's so interesting. And then we could go on a whole conversation of how emotional education is lacking across the board in our country. But then if you think about these people who are on the end scale of more emotions, like they need even more in there, we're not even getting the necessary crumbs to support the people of the world.

Speaker 1:

OK, now we're going down a rabbit hole. So I told you we could talk about technology all day, All right. So I feel like you and I'm. I remember, like my first memory of you. Maybe you were still in the classroom, Maybe you were leaving, but maybe maybe it was like a month after you'd left teaching.

Speaker 2:

It was I think I had a month left because I wanted to kind of transition right when I was done and I had messaged you on Instagram. Literally you were just like a referral to me. I hadn't found the podcast or anything and I was just like okay, I want to start this in June. And you're like, well, we're enrolling now, so start now. And I was kind of like, well, I need to wait.

Speaker 1:

And you worked your magic on me and you're like no, you don't, you can start now. She means I sold her. Yes, you did, oh my gosh. But now I remember I feel like you took one call in a classroom, like I have this image of you like yeah, in a classroom, which is in my head, so that was like yeah, the end of 2022.

Speaker 2:

Yeah, so yeah almost three Crazy.

Speaker 1:

You were shifting. At that time. I feel like you had already made the decision to not go back to teaching.

Speaker 2:

Yeah, I and I kind of given myself that out going into my second year, not necessarily like I didn't plan to switch to yoga, it was just kind of like, oh, I'll have this. But I also kind of went into my second year thinking, knowing that like, okay, even if this year is really great, there is some clear things with me that I need to heal. And the end of the school year is magical because everyone, you know, you see the impact you've made, you have the graduate.

Speaker 2:

I taught eighth grade, so you know you have your eighth year high school and it's like so magical and it's like I'm like this is why teachers get trapped, because they're like I can do another year, and then you're there you're burned out and I'm like I can't do that, so I need to heal first and then, if it takes me back to the classroom, great. But um, yeah, so it was. I had been planning on it being my last year. Were you already teaching?

Speaker 1:

yoga group classes.

Speaker 2:

I was kind of teaching on um, yeah, I, I was doing a few like in a studio on the weekend, but mostly I was just doing it virtually with people that I knew. Um, and charging like 10 bucks or something lame. Um, yeah, where are people? Yeah, yeah, exactly yeah. So I was kind of doing that. Um, just to kind of practice. Yeah, exactly, yeah. So I was kind of doing that Um, mostly just because it was so nourishing to me to have something else besides teaching school. That was kind of filling my cup.

Speaker 1:

When did you decide to niche?

Speaker 2:

After talking with you like literally, I had no idea what my business plan was.

Speaker 2:

I just knew okay, I think I want to make something with yoga. I knew that I could, um, because of what I heard about you. Um, I, I'm really good friends with another life coach who was in the program and who knew you, and she was the one who kind of was, just like you know, you could, you could have like a whole business based on yoga. And I'm like how? And she's like, oh, let me tell you about this, this life coach who specializes in people who teach yoga, and I was like, oh okay, so I kind of just went into it with like, maybe this will help me start a business. I didn't really have any plan.

Speaker 1:

Yeah, and I remember like you started the yoga boss group back in the day. The yoga boss group and you sold privates.

Speaker 2:

Yeah.

Speaker 1:

One-on-one privates, which I just want to commend you for, because you, if I had a nickel for every time someone said I don't like teaching privates, you, if I had a nickel for every time someone said I don't like teaching privates, I'm not going to offer that I would be very rich, because I think it's one thing to really understand, like, based on where my business is right now and the demand I have right now and the money that I want to make, like what is the offer that fits there? And for a lot of people starting out it is privates, but they're resistant to that. They want to jump straight to course, which is usually a harder, slower way to build because you have to build up your audience. So you went in and you did privates and I remember you booked, you got people somewhat quickly.

Speaker 2:

Yeah, I did, because I actually really liked doing privates. It's like my preference.

Speaker 1:

I when.

Speaker 2:

I started teaching, I was like, ooh, I did not like the studio setting as much. Yeah, and I think part of it is because of my background of psychology. I really like just talking to people and personalizing meditations for them and really getting into their personal experience, and I had really really good feedback from those individuals that I'm just like hey, do you want like this one-off class Like um, people were being really impacted and so it's what I wanted to do anyway. So it was a great way to start off my business.

Speaker 1:

Which is really perfect, like it was aligned right, like it made your business. You wanted it and they wanted it. Like they saw the value in it. What would you say to someone who is maybe avoiding privates but listening to the podcast? What would you tell them?

Speaker 2:

Privates are the best. I just think, um, yeah, and maybe it's cause I like came from really wanting to impact this, like like a classroom of 14 year olds that don't want to hear anything you have to say, You're like there's one person in front of me.

Speaker 1:

I want this.

Speaker 2:

It felt really good. I'm like, oh, you like care about what I have to offer you. That's amazing. But yeah, it is. It's like a really cool connection.

Speaker 2:

And yeah, I think it's, think it can be really powerful and I think it can really hone your skills as a yoga teacher, because you actually are personalizing it and so it's not so much like oh, I have this written out flow and I want to get it perfect. I want to make sure I'm not missing. You can really just go with that person and what they're able to do, and it makes like if you're, you know, trying to get better at learning modifications. You can just see one person in front of you is having a hard time. You can adjust, like I think it's really good for honing your skills as a new yoga teacher.

Speaker 1:

I think so too, and, like as a seasoned yoga teacher any teacher I think like the gift that you give your students when it's a one-on-one situation is so much support that they literally can't receive anywhere else, and so just knowing that you're holding that space for that person, like that alone would make me be like, okay, well, I can try that, Like I care about them. Let me try that. So you started with privates. You had, I would say, faster success, quick success and fast forward to when did you tell us about, like, the business since then? Give us an update.

Speaker 2:

Yeah, so I did privates for almost two years and that's kind of when I started niching down, just kind of seeing the people that were resonating with the type, like the style of yoga that I do and yeah um really was being drawn towards empaths and um, and then really kind of connecting to my own experience with yoga, which was the somatic release like the, the physical releasing of emotions, which I didn't know was like a real thing that happened to me.

Speaker 2:

I'm just like this was this crazy spiritual experience that I had where I could release all of my emotions and I'm like, oh, there's learning that there's a reason that this happens.

Speaker 2:

I like knew I had to share that with other people that are totally overcapacitated with emotions.

Speaker 2:

Um, that's kind of like how my marketing just kind of started reaching out to those people and finding more people like that Um, to the point where I think I just I had finally gotten to a place where I knew that I kind of was seeing enough in common with my clients, that I'm like I could create a course with this knowledge, because before I'm like this is so personalized I don't think I could ever make a course out of this. It's so individual and then realizing kind of what things work that I can still kind of tailor it to this audience and have it be just as personal and just as spiritual and just as deep with pre-recorded courses. And the reason that I wanted to kind of transition to a course, is because I was wanting to have something that could be a little bit more sustainable and support me when I started a family, which is ultimately the reason that I did. It was so that I could take, like, a big long maternity leave without, you know, pausing all my one-on-one clients.

Speaker 1:

Yeah, okay, first point we're going to touch on is the beautiful like way that you, you will line that up. Like when you teach enough privates for so many people, you know exactly what to put into the course. It's not a question of what should the course be and what should I say. It's like oh no, here is the course. It is right in front of you, and so a lot of people think it's the opposite. They have to come up with a course and come up with what to say, and if you're there, it just might be that you haven't worked with enough people. Yeah, and you're new. No, that's so true.

Speaker 2:

Especially because, like a lot of the clients that I started with these one-on-one therapy point who, personally, that were just like, oh, this is an opportunity for me to get yoga from someone I know. I really didn't have an, I really didn't know what I was doing, but they trusted me, they loved me and then, like them, sticking with me throughout a year and a half, they also saw what worked and they also saw how things transformed and they were able to kind of give that back to me through testimonials, through being like this is so different from how it started and this is really what worked for me. And this is really when I started seeing a transformation that, like, not only did I have to think, instead of me having to figure out what to put in a course, like my clients were telling me, yes, yes, they tell you.

Speaker 1:

And that's when you know like, okay, it's time to do this. And then you had the beautiful timing of baby and I think you are underplaying, like how much work you put into building this thing.

Speaker 2:

Yeah, it was a lot of work.

Speaker 1:

I remember one coaching call we like mapped out like you're gonna do this this week. You're gonna do this this week, like we're just gonna go off. And then you came back like a month later and you're like, okay, it's, it's done, like we're just going to go off.

Speaker 2:

And then you came back like a month later and you're like okay, it's done, it's done. Yeah, it was wild. And I mean it was like again, it was kind of this hypothetical when I have a baby, this will be so nice to have. And then I got pregnant and I'm like oh, I'm pregnant. I have to record this really quick before I'm not able to.

Speaker 1:

Yeah.

Speaker 2:

And it's so different.

Speaker 1:

It's so different to have. I mean, my experience with babies is I had one the first year of this business and then the third year of my business, and that's even between those two years. It was a very different. Keep this business that's growing going while I have to take a step back and want to take a step back. So you, how did you set up? Well, let's talk about your first course launch and then we'll talk about how you set up maternity leave. But you got the course recorded. I want to say, like you were, second trimester, third trimester, like it was when did you finish it?

Speaker 2:

It was like end of first to second. Yeah, I was in my second trimester when I finished it, like pretty early in my second trimester.

Speaker 1:

So you finished, which is good. So you finished it in second trimester and then you launched it in October of last year. Yeah, and that launch, how did it go Talk us through?

Speaker 2:

it. You know it went really good, like statistically speaking, for the amount of people that I was able to find, it was like kind of, I think, a little bit underwhelming. It's actually very emotional for me to release. You know, I had such this like I was making the course, so I was seeing how valuable it was, how fun it was, how important it was, how good it was, and I think I expected everyone to just know that, wow, this is so good. This is my first birth, this is my baby. And then, like I had the course and I kind of just had this big emotion of like I don't think people care about this or understand how important it is.

Speaker 1:

Yeah.

Speaker 2:

Yeah, oh my gosh, that's so, but it was, it's so relatable.

Speaker 1:

It was traumatizing. I'm like, how was the launch Traumatizing? But I have to catch myself all of the time because I am constantly overestimating what I think people will think about the thing that I'm doing. So like, for example, we've made some changes to the Grow Mastermind. We're going to launch those in March and I'm like, oh my God, people are going to love this. And I have to be like, no, you have to sell it. You still have to sell it. You still have to sell it. And that's a hard lesson to learn. I mean, you still did well on your launch, but it's almost like this is kind of I don't know if this is right to say, but have you ever seen a fresh new baby come out and like the baby is not cute, like it's the newborn and the parents are like I'm sure, I'm sure your baby does look very cute but like.

Speaker 1:

This is how we feel about our offers. They come out and they look newborny to everyone else but we're like look at this beautiful baby. It's so pretty and everyone else is like that looks like an alien. But over time you learn how to sell the thing and that is like I'm so excited. I don't think you've launched it again since October.

Speaker 2:

No, I'm doing it again at the end of this month, but no, I haven't since October.

Speaker 1:

Yeah, like that continual launching and like learning how to talk about an offer and sticking with it. That's what eventually it might not feel great the second time, but eventually it's what makes your business not feel great the second time, but eventually it's what makes your business sustainable, cause eventually, over time, you get so good at selling it that it's not everybody does understand it, but it takes time to get there to say it in their language.

Speaker 2:

No, totally, and I I think, um, being a client has really helped me with that as well, because I remember, you know, working with another coach who was selling a retreat plus coaching.

Speaker 1:

And.

Speaker 2:

I wanted to talk to her to see if I could just do the retreat part, and her response really was helpful to me because instead of being like yeah, maybe we can see if we're going to, she's like oh, you don't understand how valuable the coaching is. Let me help you see.

Speaker 1:

Yeah, and it's kind of this I.

Speaker 2:

if someone says no, it's because they're not. They're not seeing the magic and it's my job to show it to them Totally.

Speaker 1:

Okay, this brings us back to that little comment I made, where you were like I sold you in a month early, faster than you wanted to. I sold you in a month early, faster than you wanted to. Like. I think a lot of people see that as like, oh, that's salesy, that's sleazy. Like I should have just been like, come when you're ready and I'll be here. But I see sales as like, oh no, like you have this business that is about to flourish, why would we wait? Like, I have a different vantage point that I have to communicate to you. You don't have to agree with me, you don't. You have to start early, which is what that coach did. It's like oh, I have this different vantage point. You don't see it. It's my job to help you see it. All right, okay, so course launches. It was successful. I love that. What did you say? You were like on paper, it was successful, statistically it was successful.

Speaker 2:

I had like a really good conversion rate from the people. I was able to get to sign up for my workshop like it was. It was successful. You say it like you're mad.

Speaker 1:

I had a really good conversion rate, but I promise you it was traumatic and like, as someone who launches regularly, launches are very um emotional. Yeah, there's the launch free fall in the middle where you're hearing crickets and you're like no one is paying attention to me at all. There's excitement right at the end. The excitement right at the beginning, but I'm sure, like you use your own tools during that, oh yeah, to feel it definitely feel your way through.

Speaker 2:

Yeah, I think that's one of the biggest things that I've kind of learned, like exactly what you were just saying about it's not sleazy, it's not salesy to talk about something that you believe in, and I think I really had to learn like this is what I believe in and that it's so much more organic to just like I use it every day and especially with what I'm doing. It's not really like a end up on the other side situation, like I was here, I was a teacher, I was sad and now I'm here and I'm happy every day. Like it's obvious that's not how emotions work and so the things that I teach I do use every day and I am like always in the middle of it.

Speaker 2:

And so it yeah selling has I've had to learn how to be very vulnerable with it and really be open with yeah. I teach this because I'm super sensitive and super emotional and like I sobbed after I launched this course because it was so overwhelming to my nervous system, and you know that I can. I can still use what I teach and show people that. That's why it's effective.

Speaker 1:

And you're launching it again. Right, like a lot of people, like that was so overwhelming, I'm done. You have the tools to say yep and let's do it again. Yeah, okay. So you launched in October and then you had maternity leave. You maybe came early, so how did you set up your business for maternity leave?

Speaker 2:

Well. So that was kind of like one of those things where you kind of have to pivot, because I kind of had this plan in my mind of selling a certain amount, yeah, so that I could make X amount of money and take X amount of months off, yeah, to kind of feel like I had what I needed. And again I had a launch. I had a successful launch, but then I didn't really sell that many courses in the meantime, because I I wasn't really selling.

Speaker 1:

Yeah, like.

Speaker 2:

I wasn't doing a lot of anything active.

Speaker 1:

Are you specifically talking to? Like you launched and then you wanted to keep selling it evergreen while you were away and that didn't work the way that you thought it would.

Speaker 2:

I wanted to sell kind of a certain amount before I took maternity leave.

Speaker 2:

So I was kind of like just trying to use reels to like get people to kind of go to my sales page and just buy the course yeah Um, which didn't really pan out, yeah Um. So that, and I was at that point that I was planning to do another launch at the beginning of the year, Cause I just kind of had this feeling, oh, at the beginning of the year people are ready to start new things. And then I had my baby on the fifth.

Speaker 2:

So, yeah, so we pivoted and it's okay, like, and it still worked out and I can still do my launch at the end of February.

Speaker 1:

Yeah, and have you felt like you have had, do you feel like you have the freedom, as a mom, to decide this kind of stuff?

Speaker 2:

oh, absolutely. And that was what was so nice is I didn't have to be like, okay, I'm, you know, I had my baby and now I need to get all this sorted out so that I can start working on my business again on this day, like, yeah, it was, it was something that was open-ended and I didn't know if I was going to not want to touch work at all or if it was something that I was going to be like, oh, I want to. And it actually was very organic because, again, these are the skills that I use. Um, and it did shift a little bit with, uh, having a baby. I couldn't, you know, do my normal yoga ritual that I have, but I used what I know and what I understand as a, you know, somatic kind of healer, energetic, in tune, to kind of shift what I was doing, and so it just became very organic to talk about it and share what I was doing in postpartum and that's also like what I've been doing.

Speaker 2:

Postpartum is what I'm doing for my workshop to launch my course again the end of February, like it's all very connected to motherhood, because it can be, because I'm like, okay, emotions during motherhood, hello, that's like a topic on its own. So, yeah, it's all very usable yeah, and I think it's.

Speaker 1:

There's a like one of the people that I like to learn from. They always say babies make us better, and I think it's so true because when I had kids, like they made me be a better businesswoman and a better mom because I had to have better boundaries between everything. I love that and like kind of what you're talking about. Like I didn't have two hours to do yoga, so like I got to get better at doing it in five minutes because that's no longer an option and now that skill set is there forever. Okay, so you launched at the end of February. You've had some success. I know I'm looking at your notes that you sent me over ahead of time. Last year you said you had 12 private clients talk to us about like where your business grew um private clients. However, you want to say yeah.

Speaker 2:

Yeah, I mean it grew really rapidly. I went from no clients when I started with you to 12. And that was like my max number that I chose, to a point where I was like not able to work with not that I wasn't able, but you know that I was turning people away because I had my goal capacity. Yeah, that's amazing Way to go. Yeah, thank you. Yeah, it was. It was pretty rapid, and I mean because it was private and people kind of paid up front. I still wasn't like necessarily making a consistent amount of money, but I had some months where I was making 8k which I never would have dreamed that I could do.

Speaker 1:

I love that. I just like that is so cool, not because I mean 8k is cool, but it's cool because of what you said, like I never dreamed I could do it, because I was the same way right. Like I now talk about money and relate to money in a way that my younger self would be like who what is happening? Because our ability to make money totally changes when you step into entrepreneurship. And for you, like I, only see growth happening this year, especially like you grew last year. I think you sent me the percentage of what your year over year growth was. I don't remember it, but it was big, it was 550% Like what?

Speaker 1:

550% year over year? That's just crazy Y'all. Typical year over year growth is like maybe 10, maybe 20 for a business Like it's just it's just kind of insane. And you also did that while you were pregnant. Having a baby like that is not an easy thing to do. So I really hope you see, like okay, if I can do that and I grow that much, like what is possible now when I have this year ahead of me, to launch the course again. Get better at launching it, figure out how to do it evergreen, like. All of that takes so much time. It takes longer than we want it to usually. But something I really admire in you is you've never I've never maybe you've doubted it in your I don't know by yourself, but I've never heard you come to me and be like I don't know if I should do this anymore. Like every time I talk to you you're still on the same goal, which is very uncommon but also very important. So how is that happening?

Speaker 2:

How do you do that? I think it's because it's what I'm offering, is what I believe in. It's. It's not like I'm not doing this. I mean, of course I want to make money, but I'm not. I didn't choose something because I thought it was going to make me money. I chose what I love to do, and so I have to just keep shifting to make that thing work, because that's that's what I want to do. Like it's not. Like, oh, maybe something else will make me more money. It's like this is what I want to share. How can I change what I'm doing to deliver it? Because I really do think this is what people need.

Speaker 1:

Yeah, yeah, that's very, very cool. You believe in your product. Yeah, you should, right, okay, so what would you tell the listener that? I almost want to ask, like, what would you tell the listener that's like new in business, like you in 2022?

Speaker 2:

I think I would tell them to believe in what they're doing and that I think sometimes we think maybe the wellness space or the yoga space is really concentrated. Yeah, but there's no one that can duplicate your experiences. There's no one that can duplicate the things that you've learned and why yoga, or whatever it is that you're selling, is meaningful to you and that is invaluable, and people want it. The right people want it, and you're good enough to niche with whatever you think is going to contribute value to the world. It's amazing.

Speaker 1:

It's amazing. What would you say to the person that's like I'm going to create a course? That's the answer Do it, build it, do it. And if?

Speaker 2:

it doesn't work, just keep working. I don't know, it's like. I think this world of technology is so amazing, like it. It's not. It's not something that we have to do overnight. You know it can be built if you want to do it and do privates on the side. Do that, like there's so many, there's so many options, um, to make what you think is the answer work, even if it doesn't work right away.

Speaker 1:

I feel like next week, when you're in your launch, you're going to need to go back to that, yeah.

Speaker 2:

Just bookmark this, but it's so true.

Speaker 1:

I think that's one of the things I really admire about you is your ability to play the long game, and I feel that and that is what's making it I wouldn't say easy, but at least like you've had some success. I think because of that the long game.

Speaker 2:

You know, like I have a working husband who's also, you know, bringing in income, so I know that, like, not everybody has the luxury to be like, oh, I can kind of wait this out, yeah, but I do think, you know, there's also ways to play the long game and kind of like get that income totally while you're doing it.

Speaker 1:

So, yeah, yeah, yeah, okay, amazing. We'll tell people where they can find you. We'll link everything the show notes too, yeah, so you can find me on instagram.

Speaker 2:

That's mainly where I'm doing my marketing and sharing um. It's at honeybee yoga b with one e um, and then my website is linked down below as well, which is my kind of information on my course and how you can purchase my course okay, people listening.

Speaker 1:

Who are? I mean, most people are yoga teachers, pilates teachers, studio owners. How do they know if they should take your course and putting you on the spot to sell, oh, um, how can they know if they should take?

Speaker 2:

your course and putting you on the spot to sell. How can they know if they should buy my course? They're all business owners. Yeah Well, if you're a business owner, your nervous system is probably doing some really wacky things every time you're going to launch something Every time you hear.

Speaker 1:

No, every time you're doing a lie. Yeah, something.

Speaker 2:

Every time you hear no, every time you're doing a lie, and I think, especially in the wellness space. If you are a yoga teacher, if you are in the wellness space, um, your ability to feel things deeply and your ability to empathize with others and your ability to be so sensitive is a superpower, and it's super, super hard and super painful to feel sometimes, especially when things are really difficult or when circumstances are making it really hard to stay grounded. And if you are, if you have the ability to know how to correctly process your emotions and create space for them, uh, it's going to make you a better teacher, a better instructor, a better mom, a better whatever it is that you are, um, just having having that ability to be guided through your emotions.

Speaker 1:

Totally. I echo that like 110%. You will be a better business owner when you can bring neutrality into your business. But the hardest thing for all of us to do with our own businesses is bring in that neutrality because of all the emotional stuff going on. One of my coaches I work with she said it recently. She was like business is simple, it's everything that we bring to it that makes it really hard, and so if you can have the space and support to process everything that either you're bringing to business or business brought to you with teams, with whatever's going on when you sit down to be studio CEO, it's so much easier. I actually generally don't think you can. I recommend, like everybody needs some kind of emotional support as you build a business, needs some kind of emotional support as you build a business because it's the hardest thing, yeah, and and you're feeling less right.

Speaker 2:

Feeling less isn't the goal, like right, just like I told that supervisor like you should bring those emotions with you. They're so powerful, they're so good and we just like can't let them run our lives. Yes, but there's. There is space for them and there's space to uh, let them be a part of you without defining you. And your soul is good, like your soul is good, and if you take care of it, you're going to sustain your business so much better.

Speaker 1:

I love that message your soul is good.

Speaker 2:

Yeah. So good message in my business.

Speaker 1:

So beautiful. Okay Well, we will link everything in the show notes, you guys, and thank you so much for being here. I will talk to y'all in the next episode. Bye, guys.