The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

Mastermind Magic: Heather's Key to Business Growth

Jackie Murphy Episode 3

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Ever thought about transforming your passion into a thriving studio business? In this episode we talk to Heather, the founder and CEO of We Be Yoga and We Be Yoga School, who did just that.

Heather shares her journey with yoga, the process of launching her studio during the height of the pandemic, and learning the different elements of effective leadership as she transitioned from owner to CEO.

We discuss the everyday processes of business and marketing, and how mastering digital systems and tools empower CEOs to quickly take action on new concepts and fuel their creativity.

Heather tells us how she was able to make the necessary mindset shifts required for pricing and selling premium programs with confidence. You'll hear about the remarkable strides her business has taken over the past year, and how she's been able to more than double her revenue since joining the Grow Mastermind Group.

In this episode you'll get insight into Heather’s decision-making process between hiring an ad agency and joining the Grow Mastermind group, and why ultimately choosing the mastermind has paid off in long-term benefits, including a community of other CEOs and practical business support. 

Heather's story is proof that it is possible to scale your studio business successfully while staying grounded and maintaining joy in the process.

Connect with Heather!
We Be Yoga Website
Instagram:
@webeyogastudio

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Speaker 1:

If there's a way that you could more than double the revenue that you bring into your business in the next year and do it from using paid advertising, that is automatic. That is something that I know you want to know about. That is the story that my client, heather, brings to the podcast today. She shares her experience of taking her dream of opening a yoga school and turning it into a reality where her studio and her school are both thriving. Welcome to the Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their role as CEO. If you are ready to show up with passion, take your business seriously and scale to new heights without burning out, you are in the right place.

Speaker 1:

I'm your host, jackie Murphy, an award-winning certified business coach with over 12 years of experience inside the yoga industry. I have seen firsthand what it takes to build a profitable and scalable business. Join me as we dive into strategies, insights and real world advice that will help you grow your revenue, build a thriving team and create a business that serves you as much as you serve your students. It's time to embrace your inner CEO and make more money without working more. This is just the beginning. All right, my friends, welcome back to the Studio CEO Podcast. I have another client interview for you today. My client, heather, is back on the podcast, or it's a new podcast, so she's on the podcast today. Heather is the CEO and founder of Weeby Yoga and Weeby Yoga School. She is 500-hour ERYT and is one of the funniest, most determined people you will ever meet. I agree with that, heather welcome.

Speaker 2:

Thank you for having me Happy to be here, Miss.

Speaker 1:

Jackie, I'm so happy to have you here, so give it everyone who is listening maybe they haven't heard your story just a brief kind of how did you come to have a yoga studio and be where?

Speaker 2:

you are right now? Yeah, yeah, totally. Um, it's like so hard to be brief, but I opened my right. I opened my studio three years ago. August was three years.

Speaker 2:

Um, we're in a suburb outside of Philadelphia, about 45 minutes from the city, and, um, I've had a relationship with yoga my fault, I've practiced for, you know, 20 years and, um, I've had a relationship with yoga. Uh, that was like off and on, off and on and I sort of like we sort of like deep dove into this, um, in into this in the first podcast that I did with you. But after I got sober is when I sort of like really dove into the practice and I knew that it was something that I wanted to share with other people and I also knew that it was going to be like a very important part of my sobriety. And then from there it sort of took off. Like when COVID hit, I wasn't sure exactly what I was going to do and then I ended up finding this space and I had absolutely no idea what I was doing and I thought, hey, let's open a studio.

Speaker 1:

And then here we are you know, yeah, I was actually thinking about this today because I just got a targeted ad for this franchise in Texas and it was like own a yoga studio? And I'm like that is sneaky, because that makes you think that you can just own it and it's there and it runs and it makes money and you're just the owner. And I think even the title like studio owner can be a little bit tricky for people because you could be a silent owner. But very few of my clients are silent owners, obviously. Why would they be working with me? The owners that I talk to are in the operations of their studio. So you've been a studio owner for three years now. What would you say is like what did you not know three years ago about owning a studio that now you know?

Speaker 2:

Yeah, that's a great question. Um well, like today, I am the CEO of my business.

Speaker 1:

Um, yeah, yeah, thanks to you.

Speaker 2:

Yeah, yeah, today I am very much the CEO of my business, like as we're recording, I'm on like my second trip this month, like I'm working remotely, um, and uh, I, I, I don't, I have a studio manager. I don't, um, like I don't teach a full schedule anymore. All things that are like very different than a year ago. But, um God, what was it?

Speaker 1:

What was it? What do I?

Speaker 2:

know, Well. I mean now I know how to use tools and track data and how to like properly, like, test and evaluate things in order to like slowly take away at my long term goals.

Speaker 1:

Yeah, you make it sound so sexy and fun.

Speaker 2:

I know, I know. I was like that's the difference between this and last year I'm like business is actually pretty boring. That's what I know now. But it's the truth, though it is the truth, yeah, but it actually makes it. The simplicity is really good, because then it like sets you free, right In a lot of other in ways, so that you can do other things.

Speaker 1:

It's almost like you detach from it, needing to be exciting, or the thing that's like you're all, you're so focused and now you're like, okay, well, the data is going to show me what to do next, and I love that. You said like slowly taking away at your goals, and I was sharing this with the mastermind this week, because the longer I'm in business, the more patient I am when it comes to hitting my goals, because you have the evidence that we've hit so many goals in the past. We're going to keep hitting them in the future. It's only a matter of time. Do you feel that with the studio, like that sense of it's?

Speaker 2:

just going to keep going. I've taken some time to like I re-listened to the podcast from last year and, uh, I've taken some time to just sort of like reflect on how much has changed in that time and like how I uh, like how differently I feel, and I think, like because of uh, like what we're talking about, the big difference in how I feel today is I feel I have a deep, deep, deep trust in my business and I and I feel safe now. You know, yeah, which is, um, a very new feeling for me in being a business owner, and that was like only developed through, uh, the coming into the mastermind and like learning those skills.

Speaker 1:

So that was my next question, Like what do you think is creating that safety?

Speaker 2:

What do you think is helping create the feeling of safety? I think it's a combination of things right funnels in order to like handle incoming leads, people that were in the business and like keeping people in the business, learning how to run Facebook ads and like there's these like things that I think are like tedious and boring, right, like programming your computer system and figuring out meta ads, and that was what like started to click for me when I was like oh, and then like slowly or maybe quickly, starting to like really get better at that. And then what has really shifted for me in the last um, in the last like month or so, is this like uh, this sort of idea that, like this, the intro month is dead, or like first class free is dead, and focusing more on like the like challenges, events, those kinds of things and executing them well and then tracking them and then seeing what works and then pivoting and then continuing, and that has created a lot of. It sounds boring, but it's so not, it's so fun, yeah.

Speaker 1:

Well, it sounds like it's created freedom, yeah, in your ability to really be willing to test instead of sticking with like the status quo of like. This is how every studio for the past 20 years has run, so this is how we should run.

Speaker 2:

Right.

Speaker 1:

And really just letting the data tell you how you should run, because it's 2024 and things are different. So I want to hear, though, about we were kind of talking about this before the podcast started recording like where were you? Cause we recorded on the last on the yoga boss podcast I don't know what episode. It is an interview last October and now it's August. So almost a year later, what's the difference in those two timelines in your business later? What's?

Speaker 2:

the difference in those two timelines in your business. Um, I like want to cry. Even talking about this. It's so crazy how uh different it is now. And also like um, like I was doing well then, but now, like um, I think the difference, like there's obviously a revenue difference and there's been like a steady incline, I think the difference like there's obviously a revenue difference and there's been like a steady incline, which is really great, but also just uh the amount, uh like things aren't as chaotic now and like I have a lot of um like peace of mind. That's different. But like I mean from like just a like a number standpoint, um, I have made like double and a half the amount of revenue in half the amount of time since that podcast.

Speaker 1:

So what I made in my revenue growth.

Speaker 2:

Yeah, yes. So in the first, like what I made in the first two years of business, I've made double and a half of that in a year, so half the amount of time, which is awesome. And I, what do you think? The big shift?

Speaker 1:

is with that.

Speaker 2:

Well, I opened this this at the end of that podcast. It was so cute Cause you were like, what's your next goal? And I was like I want to be the CEO of Weeby Yoga Studio and Weeby Yoga Schools and I hadn't even started my teacher training yet and um yeah that was then.

Speaker 2:

I know, and my teachers are about to do their debut graduation classes next weekend and we're already, like I already have, uh, like our, we're already enrolling for the fall for 200 and a 300 hour training. I have a whole. We open like a school. It's not even a teacher training, that's in the studio. Um, it's a separate school.

Speaker 1:

It's a separate school, so that was like the big add on from the last year and with that, selling a teacher training. I mean I know you had a. I think you had incredible experience where someone like saw your TT ad on meta to contacted you and booked right away. Am I remembering that correctly?

Speaker 2:

Yeah, the ad even. I don't know if there was trouble, the ad wasn't whatever that happened with the ad. So they hit call now. And they called and then they were in the parking lot a few months. They were like, when can I meet you? We did a sales call on the phone. Yeah, and he, um, Mike, if you're listening, I love you. Um, and he uh enrolled in our 300 hours. So he's yeah, yeah, he's gonna, he's gonna help us roll out our uh, our strength classes.

Speaker 1:

So, like I know, yeah, Really, really cool stuff, so that's such a cool story. So you got the school started, you got ad set up running to enroll people in the school and you did enrollment from your current warm audience. But there's a lot of people listening that have never sold a higher ticket offer. Which teacher training could be a higher ticket offer for most people? What would you say is the difference between selling like a membership and selling teacher training? What do you find in the sales process is different, or in how you sell it?

Speaker 2:

Um, um, so, like I mean, I sometimes there will be falls with like selling a membership or talking about the studio, but, um, teacher training is. I think I'm a lot. I was a lot more clear on like exactly what we were offering, and I also like priced my teacher training higher than like your traditional pricing, because I absolutely knew what we were offering was more than worth it. What they were getting, um like why it needed to be in person and not this particular one, like a not online, the benefits of having a separate space and that kind of thing, and I, um I it was actually, honestly, it was cause that's what I ran my first ads as. So it was the first time I was using ads and collecting information, and so I could like personally reach out to these people and like develop relationships, see what their actual goals were and why they wanted to become a teacher training. I did an application process as well to like make sure that it was going to yeah, it was the right fit and I was, I was, it was.

Speaker 2:

I did that with like a lot of uh strategy with with you too, you know.

Speaker 1:

Um, did you have any hesitation selling a higher price point?

Speaker 2:

Oh yeah, absolutely yeah, yeah, wait, do you mean like did people or did I did?

Speaker 1:

I did you have any?

Speaker 2:

like you know I really uh, no, if, to be honest with you, my 300, I'm 300. I'm like, wow, did I, did I price that right? Like does it? Should it be more? You know, um, I I didn't, because I mean, we talked about like what we like, what we paid, however, like years ago you know, and like what goes into it and and what we're gonna pay people and um, it just it just doesn't make. And um it just it just doesn't make. It just doesn't make sense to, it just doesn't make sense. And we also looked at like, um, what you can cultivate from a 200 hour teaching certification is an entire career, right. And like I looked at things like um, um, it's something like 50 percent of people like aren't even in the field that they graduated from college from, and the average college debt in America is like a hundred thousand dollars. So it just it's like, it's like a no-brainer. You know, um, yeah, yeah okay.

Speaker 1:

So I'm hearing like you felt like it was a no-brainer price. You were clear on what you were offering because it's you become a teacher like you become a yoga teacher. It's very clear you had leads to follow up with with applications. So you were, you were doing all of the elements of the sales process just like seamlessly. I think that contributed to your success a lot in selling that teacher training. Um, the other thing that I know that you've just done really well is a referral program.

Speaker 2:

Yeah, yeah, that did go well.

Speaker 2:

That did go well.

Speaker 2:

So, um, I spent a lot of um time, like time like selling teacher training, and then I sort of moved to like being focused on annual memberships and I wasn't I was still in this like very avoidant of monthly memberships.

Speaker 2:

It's like been a big hurdle for me, for whatever reason, like we've had to work through this a couple of times and I'm finally on the other side of it. But, but, um, and then it was, it became scary for me because my, uh, monthly revenue versus what my expenses are were very scary, you know, and that and that was like creating serious feeling of like on safety for myself, like personally and in my business, and so there had to be a shift. And so, um, we pivoted to the referral program and we had other contests going and we did a big member appreciation week and, um, it was so, it was so much fun. It was so much fun. It brought the studio to life. It created like a lot of excitement and FOMO on um, on like the social media and on maybe not FOMO, but like excitement on Instagram or FOMO.

Speaker 1:

I mean, it looks fun.

Speaker 2:

Yeah, and all we did was um, um, I'm going to try so. I'm trying so hard not to curse.

Speaker 1:

I can check. The little box has curse words. It has curse words, heather's here.

Speaker 2:

God. So all we did was, like whoever went, whoever like, gives us the most referrals. So first name, last name, phone number and email we gave them three free months of yoga. We gave them a three month package. We gave them three free months of yoga. We gave them a three month package. And what actually worked, though, was not that we asked people to do it. It's that I put up a poster board in the studio and I made a tap, like a movable piece of paper that said winner on or winning so winning. So whoever had the most had this like winning tab, and then it became a thing in the studio where people you know they're talking shit.

Speaker 2:

What?

Speaker 1:

can I give you you know, and then, and people were like holding out, and then, like it was, it was and it was fun you know, it's like funny for people to just be like, oh, like I'm gonna get her, like whatever.

Speaker 2:

So, um, yeah, and then, and then it just worked really, oh like. I'm going to get her like whatever. So, um, yeah, and then, and then it just worked really well because, uh, like you know, people are smart, they. They give us people that also love yoga. And it was nice too, because you reach out to those people and if they're not interested, you're like, okay, have a great day. And usually they're just like, yeah, you too, you know Right.

Speaker 1:

Right, Right, yeah, yeah. So, and it's so cool because one of your strengths in the mastermind is how quick you implement. And this was like I mean, I don't even know if it was like a week. One week you're like I want more leads, I need more leads, and we talked about this referral program and it was up and running so fast. And then you're like I have 40 more leads in my business. It's just like that, that now I can nurture. So what do you think is? Is it just like your natural ability? What makes it so that you can implement so fast?

Speaker 2:

Um, I mean, it's a couple of things.

Speaker 2:

It's like my, it's like my willingness to fail and like no, it's not my willingness to fail, it's my desire to win. I'm like I'm like I'm a naturally competitive Leo. But what I honestly really think it is is that, like one of the things that I've constantly worked on with you is like I don't have to have all the pieces of the puzzle to launch. Like it's like launch and then like not like figure it out as we go. Like I've got some experience under my belt at this point, but like it's not hard to decide what you're going to do. Put some clipboards up, send out a couple. Like I've streamlined the process of like email marketing our text campaigns. Like that's all already set up. So now it's like when we have an idea, I can just like put all the tools I have in place around that idea pretty quickly. Yeah, and then whatever's not figured out ahead of time, we can figure out as we go.

Speaker 1:

That's so brilliant. What you're saying is like the structure that I have set up the automations, the emails, the stuff I know works gives me the freedom to then, like, be creative and do new things, and that's the same in my business, Like the more I launched, the more I'm just like it's a launch repeat reschedule the emails Like, and then in the launch I can actually be personable and connecting and doing whatever feels fluid.

Speaker 1:

So that's a huge when I'm looking at our clock and realizing we are chatting. So let me ask you questions about the mastermind. First question that I want to ask you is you, what was it? I think I talked to you in like December about the mastermind and then I came back and you joined in February. There was like some time difference. There was like a block of time. Yeah, tell us about. I know there was a marketing agency involved. Tell us about, like, what held you back from joining and then what changed when you wanted to join the mastermind. I forgot about that, that's so funny.

Speaker 2:

Well, when I was thinking about joining the mastermind, I was also hiring an ad company, which is so funny because, like the skills I have now from this mastermind, like I paid so much money for that and it was just such a, I just did it. It was a kind of a flop, but um, it's hard to know if you're hiring a good ad company.

Speaker 2:

It's like very hard and I also, like I think it was just like a little bit more gym oriented and it wasn't like nuanced for a boutique yoga studio, what there was it was, but it led me back to you, so I'm I'm like very grateful for that.

Speaker 2:

yeah, um and uh, I think that that was like what held me up and then in that time, like all my friends were joining the mastermind you know, and so I'm experiencing the FOMO, you know, and I would like see, and I, I just, I just knew and I also, um, there's there like, uh, like I, it might've worked out with the ad company where, like, there was some money made or like whatever, but it wasn't fun. I wasn't like learning anything. It wasn't a communal experience. Nothing about it felt like yoga, yeah, and that's a very different experience than what this is.

Speaker 1:

Yeah.

Speaker 2:

What would you say? It sets me up for long-term success.

Speaker 1:

Yeah, it really that's what I want. Like, hiring an ad company is not bad. I have an ad agency that I work with and I love her. Um, but what would you say to the person? Cause there are a ton of people who I actually have this conversation with. They're like I could either hire a Facebook agency or ad company to run my ads or I could join the mastermind. Which one should I do? And it's hard for me not to be like join the mastermind. Obviously, it's my product.

Speaker 2:

They should join the mastermind.

Speaker 1:

What would you say to them?

Speaker 2:

Well, number one is is like you always tell us, and this is like so true, like you have to know how to do these things before you hire someone to do it, yeah, and that's not just so that I can do it myself, right. Like, yeah, now I can run Facebook ads pretty simply like a pro. I mean, there's some stuff I get jammed up on, but when I do, I literally can, can ask you and you help me, or I can ask chat, gpt or I can Google it. Like it's, there's so many tools out there to help you through that process.

Speaker 2:

Yeah, but through like learning to do those things, it gives you resilience to learn how to do the next thing that is going to be hard and the next thing that's going to be hard, yeah, and and then, on top of that, when I do hire somebody or I do delegate it, I can teach them exactly how I want it done and all of those things. And like long, like we're in this for the long game, right, like I think a lot of times, just like everywhere else in life, we want like the quick answer or the quick solution, like, and that's, I feel like that's what that is. It's like, yeah, this will, this will get make me all this money and fix it, and it's just not. That's just not true.

Speaker 1:

Right, right Cause, even with ads, there's testing and evaluating, there's data and I want you guys to have the skills to ask the ad agency what is it? Is it doing what we want it to do? And if it's not, let's fix it together.

Speaker 2:

So now I feel like I can figure out how to do anything. Yeah, that's amazing. Yeah, yeah, like I do, I'm like okay, I could probably figure out how to do that. Yeah.

Speaker 1:

Literally Like you really can Google anything and figure it out. Okay, so you joined in February. It's now August. What would you say in that period of time? So just this year has been your biggest growth, biggest lesson, biggest learning.

Speaker 2:

Well, I mean first was those first couple of months when I launched teacher training Like I. I mean I like quadrupled this, like the return on investment for the group.

Speaker 1:

It was quadrupled. This like the return on investment for the group.

Speaker 2:

It was it was ridiculous the biggest, the biggest thing from the mastermind though oh my God, this is such a boring answer, but it's just the truth is that, like I am learning how to put effective systems in place to create lead generation, to convert the right people, to have a rock solid team of people that love being there and that I love, and then how to also keep these people in place and keep track of all of this stuff with ease so that I can continue to like turn that on or off, like when I need to.

Speaker 1:

That is the best boring answer ever Cause, like I know, right this level in business, that is what we're doing. It is very like okay, you've built the business, Now we're we're like building the company. We're building the structure and the systems and the team and everything that needs to be there to grow.

Speaker 2:

Yeah, now it's like what you say, where I'm like, okay, I'm looking at like is like should I change this little thing to like what's the tweak? You know, and it's the one small tweak.

Speaker 1:

Yeah, yeah, pretty cool. Okay, yeah, so tell us, what would you? Well, I want to hear your thoughts on the retreat, because that's a new aspect to this mastermind versus the yoga boss group. What was the retreat like for you? What did that shift for you, whether it was meeting the? I won't, I won't give you answers, I'll just let you talk.

Speaker 2:

Well, I mean number one. If you guys are listening out there, jackie Murphy is very tall.

Speaker 1:

Taller than I look on the camera, Taller than you look Um no, it was.

Speaker 2:

I mean the people was. That was like really amazing, that was really fun. Um, just meeting all of you guys to have that like I mean it really was a mastermind to have to sit at a table with that caliber of of, of women, of humans that are in the same industry of you and have like blocked out work.

Speaker 2:

the amount of problems that were solved because of the power of the group and the amount of knowledge that was there was unbelievable right Like that couple of days kick-started like this whole thing for me, um, and it was beautiful and it got us all on camera talking and more comfortable with that, and it was relaxing and it made us all feel closer to one another, um, and like just continuing to create like more safe bonds and more exchanges of not, like, you know, like we all, we all talk a lot. Yeah, and it was powerful.

Speaker 1:

It really was a beautiful group of people, I mean, and I think that's unique about sometimes. I'm like what would it be like if I helped like plumbers build their businesses? Like that mastermind would be totally different. But I think because it is all yoga teachers or studio owners and it's just like the way that we interacted was very fluid and very respectful and like it just seamlessly went. And I love you know Caitlin's like oh, I can show you how to do that on your website and you're over there like popping in for someone else.

Speaker 2:

I'm like that's the point of this, like together we're smarter and faster and yeah, that's we're solving each other's problems and, like it is, it creates a lot of speed and that's really nice. Yeah, cool, I was on the plane and caitlin like emailed me my wix answer, so I didn't have to remind her she's like hey here's the answer to your problems great, right?

Speaker 1:

yeah, thanks, caitlin. Um, okay, last question, then I'll let you go enjoy sunny Arizona, but tell me, or tell the people listening, what would you say to the person. That's like they're thinking about it. They want to join the mastermind, but maybe they don't even know if they're ready in their business yet. What would you tell them about being ready for the mastermind?

Speaker 2:

About being ready. You're never going to feel. You're never going to feel like you're ready. There's not. That's not real. Being ready Isn't real. That's a big thing that we make up in order to stop ourselves from doing the things that we really want to do. What they need to do is be willing to like, walk through being like. They just have to be willing to walk through that fear and be uncomfortable and trust that, like they didn't land here by accident and that it's going to work out. And if I can do it and if all the other people can do it, so can they. Yeah, and this is going to give them the tools to take all of that fear and all of that doubt away.

Speaker 1:

So good, so good. Do you think there's a place in their business that they need to be at before they join? Like what like? Do they need an offer? What would you say would set them up for success?

Speaker 2:

Like do you mean like revenue wise, like I don't maybe.

Speaker 1:

I'm curious, like, would you have been ready for this a year ago? Maybe, maybe, yeah.

Speaker 2:

I also like I don't. I also. This is the thing, though I knew that I couldn't afford it. When I signed up, I was like I can't afford this, but I'm going to do it anyway and I'm going to figure it out, because, I mean we've talked about this a lot of times it's not like when you go like this might not be the greatest example, but when you go to buy a house, you're not like, oh yeah, I have $300,000 and I am ready to buy a house right now. No, yeah, like, I have taken out several lines of credit to like do, to grow, to scale, to do the things that I need to do, and this is not different than that. Yeah, so, um, like, yeah, you probably don't have an extra X amount of dollars sitting around every single month to pay for this, but that's, if that's the case, you're never going to do it and you're going to stay stuck.

Speaker 1:

Yeah, oh, heather, you're saying all the things that I needed to hear today. I'm just like receiving everything you're saying.

Speaker 2:

I'm so grateful for you, Jackie Murphy. You're my hero.

Speaker 1:

I mean, I'm so grateful for you. You bring such a light and an energy to the group. You're a part of the mastermind.

Speaker 2:

For sure, I'm working on the cursing. Okay, I'm working on the cursing, you can curse, we accept all languages.

Speaker 1:

We accept all languages. All inclusive, all inclusive languages. Okay, tell people where they can find you, where they can come practice with you, and you have a grand opening coming up.

Speaker 2:

Yes, so if you're in the Bucks County area in Pennsylvania, we are in Warrington, PA, which is about 45 minutes outside of Philadelphia. So we're WeBeYogaStudio on the Instagram machine and WeBeYogaStudiocom is where you can find all our information. And September 6th through the 8th, we're having a grand opening extravaganza. For three days, All the classes are free. There's like four to five classes each day, but then we have workshops, parties, food, food trucks, a 360 photo booth that I just rented, All kinds of stuff it's going to be so good and that there is an event ticket for. But come check it out, You'll. We'll be able to learn more in those two days Saturday and Sunday than you did in decades about yoga and fitness and wellness.

Speaker 2:

And yeah, it's going to be really, really cool. You can come at eight in the morning and stay until nine o'clock at night. I want to come. It sounds so fun.

Speaker 1:

It's going to be so good so good, okay, we will link all of that in the show notes. So if you are in the area or you want to go, you can attend, and I think that wraps everything up. Thank you so much. Heather Appreciate it. Thank you, jackie. All right, I'll talk to you guys in the next episode.