The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.
I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.
Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
3 Types of Media
Marketing is a skill you can learn and master over time. And one you need to!
Because most of us don't leave Teacher Training with the skill of Marketing in our back pockets.
Here's a great analogy to distinguish marketing from the different media types we'll break down in today's episode:
- Marketing is your message. You build and work on crafting it over time. It's like the water you serve people.
- Media are the tools you use to deliver that message. Like the many different glasses you can serve the water in.
When you know how to master your marketing, and you know the different media you can use to deliver it, you can effectively get your message out there, make more sales, and grow your business!
IN THIS EPISODE, YOU'LL LEARN:
- What Earned Media is and how to generate it
- What Owned Media is and why it's so valuable
- What Paid Media is and how to know when it's time for you to use it
Get more!
- Grab your Free Ticket for the next masterclass on April 22: How to Grow Your Yoga Business on Instagram
- Follow @thebusinessofyoga on Instagram
- The Business of Yoga Course and Membership is open now. Master the business skills you weren't taught in teacher training. Join here.
- If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, submit your application for the Grow Mastermind.
Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind