The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners

3 Types of Media

Jackie Murphy Episode 215

Send Jackie A Message!

Marketing is a skill you can learn and master over time. And one you need to! 

Because most of us don't leave Teacher Training with the skill of Marketing in our back pockets.

Here's a great analogy to distinguish marketing from the different media types we'll break down in today's episode:

  • Marketing is your message. You build and work on crafting it over time. It's like the water you serve people. 
  • Media are the tools you use to deliver that message. Like the many different glasses you can serve the water in.

When  you know how to master your marketing, and you know the different media you can use to deliver it, you can effectively get your message out there, make more sales, and grow your business!

IN THIS EPISODE, YOU'LL LEARN:

  • What Earned Media is and how to generate it 
  • What Owned Media is and why it's so valuable
  • What Paid Media is and how to know when it's time for you to use it

Get more!

Work with Jackie Murphy

Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind