The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.
I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.
Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Make Your After Class Announcement Effective
In Episode 213, I teach you exactly what you should be doing in your after class announcements.
This will apply to you, whether you're teaching group Asana classes, a Meditation Teacher or a Studio Owner.
Here's why I'm so passionate about this: In my first year teaching yoga full-time, I drove 40,000 miles in one city, teaching class after class — and that year, I only made $15k.
Why? Because I didn't have the business skills I needed to make sure the time I spent teaching turned into more revenue.
I didn't have anyone telling me "You need marketing and selling skills, and you need to create an irresistible offer."
I was just hoping my after class announcement would make people want to do a Private Session with me, or join a Retreat with me.
But just saying the logistics of your next offer out loud will not generate revenue.
When you do these announcements right, your students will rave about their experience at your studio or in your class, they'll refer more people to you, and your sales will increase!
IN THIS EPISODE, YOU'LL LEARN:
- How to differentiate delivering from selling
- What most Yoga businesses do wrong here
- Why the Bystander Effect keeps people from jumping on your after class announcement
- Exactly what you need to make a clear, well-crafted offer
- How many logistics to include in your announcement (hint: zero)
Get more!
- Follow @thebusinessofyoga on Instagram
- The Business of Yoga Course and Membership is open now. Master the business skills you weren't taught in teacher training. Join here.
- If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, submit your application for the Grow Mastermind.
Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind