The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.
I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.
Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
When your students say, "I'll just do this on my own..."
Today we're exploring a common objection we all encounter in sales: "I'll just do this on my own."
This often sounds like, "I'll do this on YouTube; I'll do it on my own for free; I don't need to pay for yoga."
And as a service provider, you want to know how to handle it!
To clarify, handling this objection does not mean "push someone into buying" or "force them to be a Yes."
What it does mean is holding space for people to see they're having a thought that's in their way of them achieving the result they want.
This thought is holding them back from saying Yes to themselves.
When you're able to handle this objection, you're better equipped to help someone get proprioception in their body, understand mindfulness in their body, and master what they want to learn (with someone there to help them) - things they can't get from watching a YouTube video "on their own"!
IN THIS EPISODE, YOU'LL LEARN:
- How to let someone know you're on the same team as them (aka not be confrontational or pushy)
- How to help them see what the mental, physical and energetic costs of "doing it on their own" can be
- The one question to ask someone (and why) when you're having this conversation
- The crucial reminder people need to hear: that learning about yoga is not the same as actually having the skill to do it on your own
Get more!
- If you're a Yoga Business Owner with consistent $8-10k months, looking to go to $30/40/50k months, the Grow Mastermind is for you! Message me @thebusinessofyoga on IG
- Follow @thebusinessofyoga on Instagram
- In The Business of Yoga Course, you'll learn how to have a sales conversation and talk through different objections: Join here!
Work with Jackie Murphy
Start with the Pack Your Classes Challenge
Learn about The Business of Yoga Program
Apply for the Mastermind