The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Welcome to The Studio CEO, the only podcast that empowers yoga and Pilates teachers and studio owners to step confidently into their roles as CEOs. If you're ready to take your business seriously, show up with passion, and scale your studio to new heights without burning out, you're in the right place.
I’m your host, Jackie Murphy, an award-winning, certified business coach with 12+ years in the yoga industry I’ve seen firsthand what it takes to turn your passion into a powerful, scalable business.
Join me as we dive into strategies, insights, and real-world advice to help you grow your revenue, build a thriving team, and create a business that serves you as much as you serve your clients. It's time to embrace your CEO mindset and make more money without working more.
The Studio CEO: Business Coaching For Yoga & Pilates Teachers & Studio Owners
Latest Episodes
The Fear That It Will All Run Out
She wants to plan a Black Friday sale--but is afraid it'll ruin her monthly recurring revenue...That's where this episode starts — with a real conversation I had this week with a studio owner who is winning by every number you could nam...
Are you overpaying or mispaying?
Most studio owners think overpaying is a money problem. It isn't.This week I had the same conversation with four different studio owners. Different people, different numbers, but the same thing underneath every time. And not one of them ...
My Client Made More Money Last July Than in January. Here's How.
Every summer, studio owners brace for the same thing: attendance drops, members travel, energy shifts. So you white-knuckle through it and wait for September.Here's the problem—summer isn't your slow season. It's your setup quarter. What...
The 3 Things Your Teachers Tell Me When You're Not in the Room
Before every onsite VIP day, I send an anonymous upward feedback survey to my client's team. It's the fastest way to read the real culture of a studio, the stuff owners can't see because they're too close to it. And after running this survey at...
How Talia Increased Revenue By 108% in 6 Months
You opened your studio with a vision, and somewhere along the way, you started throwing offer after offer at the wall out of pure desperation. New class pack. New workshop. New retreat. Sound familiar?In this episode, Jackie sits down wi...